The Knowledge Project

Discover the fascinating journey of a man who created an empire in wild blueberries while never leaving his small hometown. Explore how he transformed a struggling cable company into a telecommunications giant. Learn about his innovative approach to business, emphasizing patience and sustainable investments. His inspiring leadership style focused on community empowerment and resilience, proving that local roots can lead to global success.

Dr. Sue Johnson, a pioneer of Emotionally Focused Therapy, shares revolutionary insights on building lasting relationships. She unveils the real reasons behind infidelity and offers tips on spotting warning signs early. Learn how to transform arguments into opportunities for connection and keep the spark alive, even after children. Sue discusses the life cycles of relationships, emotional intimacy, and the importance of open dialogue. Her framework helps couples communicate effectively, promising a healthier emotional bond for anyone, whether single or coupled.

Sol Price is the unsung hero behind modern retail, influencing giants like Costco and Walmart with his innovative ideas. He believed in keeping promises to customers over chasing profits, as highlighted by the iconic $1.50 hot dog and soda combo. From a troubled upbringing to pioneering the warehouse club concept, his journey is a testament to resilience. Price not only created multi-billion-dollar companies but also mentored competitors, proving that integrity and customer loyalty are key to lasting success.

Ryan Petersen, founder and CEO of Flexport, shares his journey through the complexities of global logistics and leadership. He candidly discusses the lessons learned from stepping down as CEO and what it took to reclaim his position. The conversation reveals the nuances of micromanagement in leadership, the challenges of navigating tariffs during the Trump era, and the critical role of logistics during the pandemic, including the extraordinary feat of airlifting 500 million masks. Petersen offers insights that blend personal anecdotes with invaluable business wisdom.

Delve into the inspiring journey of Katharine Graham as she transforms from a shy socialite into a media titan. Witness her courageous decision to publish the Pentagon Papers, defying legal advice and executive pressure. Explore her battle against self-doubt and gender bias while she faces the challenges of leading the Washington Post. The narrative emphasizes the critical role of journalism in democracy and presents valuable lessons in leadership, integrity, and resilience from Graham's extraordinary legacy.

Daniel Kahneman, a Nobel Prize-winning psychologist, dives into the irrationality of human decision-making. He explains how our judgments are often clouded by invisible forces and how accumulating more information doesn’t necessarily lead to better choices. Kahneman shares insights on the difference between fleeting happiness and true life satisfaction. He also discusses the importance of structured decision-making processes and how systemic biases can impact our thinking. Additionally, he sheds light on the replication crisis in psychology and its implications for our understanding of human behavior.

Discover how a small-town tire dealer turned a simple business into a $3 billion empire by prioritizing partnership over employment. Les Schwab created a culture where employees and customers became invested stakeholders. His focus on trust, incentives, and service fostered loyalty and collaboration that resources alone couldn't buy. Refusing a billion-dollar offer, Schwab emphasized that true wealth lies in shared success and commitment. This insightful discussion reveals the transformative power of ownership and a people-first philosophy in business.

Harley Finkelstein, President of Shopify and skilled storyteller, explores the challenge of requalifying for one's roles every year. He discusses the importance of setting high standards in all areas of life, from parenting to leadership. Finkelstein reflects on his transition from COO to a storytelling role, emphasizing the power of narrative in business. He also delves into personal growth, the influence of family relationships, and the benefits of embracing discomfort and AI in entrepreneurship, offering insights on intentional living and professional success.

At 96, Jimmy Pattison runs a $16 billion empire without partners or outside funding. Discover his philosophy on building a reputation and the benefits of silent deals. He shares insights from a ghost radio station's transformation into a ratings leader and the importance of selling souvenirs instead of newspapers. Pattison emphasizes playing for permanence and clarity over fleeting approval, and even fired the bottom 10% of his staff, treating them to steak afterward. His unique approach reveals lessons on resilience and operational excellence.

Indra Nooyi, the former CEO of PepsiCo and the first woman of color to lead a Fortune 50 company, shares her extraordinary journey. She reveals her bold leadership decisions, including a dramatic first day firing and rehiring her counsel. Nooyi discusses the costs of ambition, balancing personal sacrifices with professional success, and the importance of nurturing talent within a company. She also reflects on lessons learned from Steve Jobs and the complexities of corporate politics, shedding light on her unique approach to leadership and strategy.