The Knowledge Project with Shane Parrish Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]
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Aug 26, 2025 Discover the fascinating journey of a man who created an empire in wild blueberries while never leaving his small hometown. Explore how he transformed a struggling cable company into a telecommunications giant. Learn about his innovative approach to business, emphasizing patience and sustainable investments. His inspiring leadership style focused on community empowerment and resilience, proving that local roots can lead to global success.
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Frost Forced A Make-Or-Break Pivot
- John Bragg built a freezing plant in 1968 and saw it nearly ruined by a killing frost that destroyed the crop.
- He slept on the factory floor, called McCain Foods, and pivoted to make battered products to keep the business alive.
Turn Empty Capacity Into New Revenue
- When faced with crisis, ask what others need that you can supply and adapt quickly.
- Use existing capacity to solve problems even if the solution is outside your original plan.
Grow The Pie, Not Just Your Slice
- Bragg invested in R&D and shared findings freely because growing the industry benefits everyone.
- He seeded mechanization and know-how to expand the overall market rather than hoard advantage.
