20% - The Marketing Procurement Podcast

Leah has a bee in her bonnet over how agency benchmark data is used by clients and even some agency associations. Jason Cammorata joins the pod to steelman both sides of the argument.  Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin  The ICA Jason's Linkedin The End of Average

Former big brand marketer Christy Lebor joins the pod to describe what she sees as the pivotal moment when CPG companies shifted from innovation-seeking to efficiency-seeking. She also talks about the folly of zero-based budgeting and why agencies will never be strategic partners to their brand manager clients. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin  The ICA Christy's Linkedin Smashbrand

Consultant and former Nike procurement manager Stuart Dunk joins Blair and Leah to talk about his vision for how the marketing procurement function should evolve, how agencies should push back on onerous demands, the surprise highlight of a marketing procurement professional’s week and much more.  Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin  The ICA Stuart's Linkedin Stuart's Twitter Don't Forget To Look Project Spring report Why We Suck at Negotiating

Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin  The ICA Rory's Linkedin Rory's Twitter Ogilvy Alchemy NudgeStock MIPTV Alchemy of Effectiveness

Marketing procurement podcast streams cross when OG Magid Souhami joins Blair and Leah to discuss all things marketing procurement, including the launch of his new training platform. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin  The ICA The Marketing Procurement Academy The OG Marketing Procurement Podcast Magid's Linkedin Compliant Global Extinction or Revolution of Marketing Procurement?

Consultant and procurement veteran J. Francisco Escobar joins the pod to discuss revenue neutrality, the deleterious effects of protracted payment terms and his taxonomy of the various types of procurement professionals. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Francisco's Linkedin jfeintl Expert tips for value-based procurement in marketing Getting More - Stuart Diamond Never Split The Difference - Chris Voss The Unsold Mindset - Colin Coggins, Garrett Brown

Aprais founder Kim Walker joins the pod to discuss their new research findings that proves what we all know: better client/agency relationships lead to better work—and results. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Kim's Linkedin Aprais' Linkedin Aprais' Website Happiness - a new business imperative The Challenger Sale Aprais Effectiveness Report

Agency pricing consultant Tim Williams discusses the trend he sees of agencies moving away from selling inputs (time), toward a greater focus on outputs and outcome-based pricing models. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Ignition Consulting Group Tim's Linkedin Tim's Twitter Time's Up! - Ron Baker

Leo Rayman went from CEO of agency Grey in London to the first CEO of Grey Consulting. In this far reaching conversation with Blair and Leah, Leo talks about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA The green growth accelerator, EdenLab Leo's Linkedin

As the client, you have the right to receive unbiased recommendations; you have the right to ask questions; you have the right to transparency on fees. Jillian Gibbs of APR joins 20% to lay bare her client bill of rights and much more. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin The ICA Jillian's Linkedin Advertising Production Resources APR's Linkedin