
Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses
Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more.
The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emotional journey that is selling a company.
Latest episodes

12 snips
Feb 22, 2023 • 1h 9min
Anu Hariharan: You Can't Build With Managers - Outside Insights
Companies don’t stay small on purpose. So how can you scale faster? Anu Hariharan (Gusto, Instacart) discusses the growing pains of going from start-up to success, how to grow as a builder and a manager, the importance of ruthless prioritization, and shares new technologies to help SMBs unlock their operations, and customer support. LINKS & MENTIONS FROM THIS EPISODE Tech to help SMBs: Brex https://www.brex.com Stripe Atlas https://stripe.com/atlas Gusto https://gusto.com/product Amplitude https://amplitude.com Mix Panel https://mixpanel.com Live Flow https://www.liveflow.io Keeper https://www.keeper.app Plan Grid https://construction.autodesk.com/products/autodesk-plangrid-build/ Mutiny https://www.mutinyhq.com Canva https://www.canva.com/ Other Mentions by Anu: DoorDash https://www.doordash.com Faire https://www.faire.com NVIDIA https://www.nvidia.com/en-us/ Boom https://boomsupersonic.com Bitcoin: A Peer-to-Peer Electronic Cash System by Satoshi Nakamoto https://bitcoin.org/bitcoin.pdf CONNECT Learn more about Anu’s role as Managing Director of YC Continuity Fund https://www.ycombinator.com/continuity Anu on twitter https://twitter.com/anuhariharan Anu on LinkedIn https://www.linkedin.com/in/anuhariharan/ Brent on twitter https:/https://twitter.com/BrentBeshore Brent on LinkedIn https://www.linkedin.com/in/brentbeshore David on twitter https://twitter.com/DavidACover David on LinkedIn https://www.linkedin.com/in/david-cover-318752230/ Visit https://www.permanentequity.com/ for more Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter Sign up for a new daily newsletter from our very own Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions TIMESTAMPS 0:00 Who Is Anu? 5:00 This One Time at Capital Camp 6:19 Characteristics of a Successful Founder 11:01 The Two Stages of Scaling 13:02 Biggest Mistakes Founders Make 17:12 Hiring From the Outside vs Internal Development 20:37 Learning How to Deal with People 20:04 Builders vs Managers 27:16 How to Hire a Builder 30:39 Why Do Companies Fail? 32:35 What Silicon Valley Has Lost 34:51 Dealing With Stress 37:22 What it Takes to Succeed 40:47 Helpful Tech for SMB 46:54 Emerging Technology 48:33 Lightning Round Hariharan Hot Takes 60:43 How to Win in 2023 and Beyond 64:24 What Drives You 66:36 Where We're Going 68:01 Legal Disclaimer EPISODE CREDITS Produced by David Cover Intro music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley Outro music by Jees Guy LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

Feb 14, 2023 • 44min
How to Sell a Business in 2023
Is 2023 a good time to sell a business? What is the market for a sale looking like in 2023 compared to the last few years? How does that inform what might lie ahead in the coming months or years? Tim Hanson and Emily Holdman talk about their perspective on the market and share why now is the best time to sell a company. LINKS & MENTIONS FROM THIS EPISODE Instant Appraisal Tool https://www.permanentequity.com/instant-appraisal Start a conversation with us https://www.permanentequity.com/sellers Connect with Emily on LinkedIn https://www.linkedin.com/in/emilyholdman/ Connect with Emily on twitter https://twitter.com/emilyleldridge Connect with Tim on LinkedIn https://www.linkedin.com/in/timothybhanson/ Connect with Tim on twitter https://twitter.com/timhanso Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions Connect with David on twitter https://twitter.com/DavidACover Connect with David on LinkedIn https://www.linkedin.com/in/david-cover-318752230/ Visit https://www.permanentequity.com/ for more Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter TIMESTAMPS 0:00 Intro 1:24 Market Conditions 5:38 Why 2023 is a Good Time To Sell 14:45 What Kind of Companies Do We Buy 16:40 Different Industry Conditions 19:00 You May Have a Business Model Problem 21:25 Reality Check 22:15 Should I Wait to Sell? 27:00 David Puts on His “Skeptical Skirt” 28:30 Why Do I Care Where You Get Your Money? 30:45 Conflict of Interest? 33:00 Instant Appraisal Tool 34:45 Privacy Concerns When Talking About My Business 39:22 What’s the Deal Process Look Like? 41:14 Lawyer Jokes 42:03 Who Is Our Biggest Competitor? 42:50 What Comes Next 44:14 Tim’s New Newsletter: Unqualified Opinions EPISODE CREDITS Produced by David Cover Intro music by Andrew Camp, David Cover, Scott Johnson, Andrew Luley, & Dave Wilton Outro music by Ghost Beatz LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

Feb 7, 2023 • 9min
Get Better at Hiring - 5 Minute Management
How can you attract and retain top talent? What can small to medium size businesses learn from large companies? What challenges and opportunities lie ahead in this climate? Permanent Equity’s Kelie Morgan and guest Ashley Day give some tips and insights on up-leveling your talent pipeline on this episode of 5 Minute Management. EPISODE LINKS Interested in working with Permanent Equity? Put yourself in orbit: https://www.permanentequity.com/the-orbit Visit https://www.permanentequity.com/ for more of this conversation. Connect with Kelie on twitter https://twitter.com/keliemorgan Connect with Kelie on LinkedIn https://www.linkedin.com/in/keliemorgan Connect with Ashley on LinkedIn https://www.linkedin.com/in/ashleykday/ Connect with David on twitter https://twitter.com/DavidACover Connect with David on LinkedIn https://www.linkedin.com/in/david-cover-318752230/ TIMESTAMPS 0:00 Intro 1:35 How Do You Attract Talent? 2:44 Who Are Your Competitors & What Are They Doing? 3:51 The Executive Recruiting Touch 5:24 Re-Recruiting Your Existing Team 7:03 Visit permanentequity.com for more of the conversation 7:52 Legal Disclaimer EPISODE CREDITS Produced by David Cover Intro music by David Cover, Andy Freeman, & Wes White Outro music by Daniele Musto LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

87 snips
Jan 31, 2023 • 1h
Shane Parrish: Why Discipline Doesn't Matter - Outside Insights
Shane Parrish (The Knowledge Project & Farnam Street) explains why your New Year's resolutions won't last, the importance of ritual, and his most costly mistakes as an investor in the first episode of a new series on the Permanent Podcast called Outside Insights. LINKS & MENTIONS FROM THIS EPISODE Visit Shane's website https://fs.blog/ Shane mentions Buffet: The Making of an American Capitalist by Roger Lowenstein (44:12). Brent mentions Todd Peterson and Illuminations (31:22) https://illuminations.bible/ Follow Shane on twitter https://twitter.com/ShaneAParrish Follow Brent on twitter https:/https://twitter.com/BrentBeshore Follow David on twitter https://twitter.com/DavidACover Visit https://www.permanentequity.com/ for more. TIMESTAMPS 0:00 Intro & About Shane Parrish 3:40 Meat and Greet 6:03 Why New Years Resolutions Always Fail 10:30 Ritual vs Discipline 13:59 From Intelligence to Knowledge 19:30 Two Kinds of Knowledge: Tactic and Perspective 22:31 Why Should People Care About Continuous Learning? 27:28 The Best Sources of Knowledge 33:06 What Should You Stop Doing? 36:47 A Good Position is Better Than A Good Decision 39:06 Efficiency vs Relationships 41:34 Shane the Investor 45:42 Biggest Mistakes You See New Investors Make 52:38 How Has Growing Your Resources Changed You? 55:07 What Would You Tell Your 30-Year-Old Self? 57:17 Five Minute Management & More Coming on the Permanent Podcast

Jan 17, 2023 • 39min
It's Not A Mid-Life Crisis: 2022 Annual Update
Permanent Equity has published our 2022 Annual Letter. This conversation with Brent Beshore, Tim Hanson, & Mark Brooks dives deeper into some of the themes and topics explored in the letter: Lessons learned from 15 years of buying and operating small businesses. Read the full letter here: https://www.permanentequity.com/letters Contents: 0:00 Intro 1:25 Do We Feel Adequately Click-Baited? 2:40 Getting Older, Getting Better? 3:32 Biggest Challenges & Crying At Work 6:48 Summarizing 2022 In One Word 9:00 Wisdom Is Learning How Not to Do Something 11:09 How NOT to Buy A Company 14:10 How NOT to Be A Leader 15:50 What Are We Baking? 19:42 Sharing Our Returns 21:27 Investing in Crypto 22:54 Conservatism Vs Volatility 24:13 "Private Equity Makes Me Cringe" 26:11 Mid-Life Crisis? 28:04 Restructuring the Firm, New CIO 30:12 New CFO 32:12 New COO 33:16 Challenges in 2023 34:41 What Will You Write in the Annual Letter in 15 Years? 37:07 Send This to Someone 37:25 New Series Coming

Nov 15, 2022 • 23min
Helpful, Not Impressive: Permanent Approach
Permanent Approach - Mark Brooks & Tim Hanson talk with David Cover about how they try to be less impressive and more helpful. What does it mean to be helpful, not impressive?

Nov 7, 2022 • 12min
Mistaking Red Flags for Red Carpets: The Trouble With Services For Smaller Businesses - Audio Essay
Audio Essay - There are thousands of service vendors ready to “solve your small business problems,” and most of them are awful. Small businesses are frequently choosing from a combination of new and subpar options, often without much guidance. Selection bias is real: the best and most experienced typically don’t work on smaller accounts. Here's how to find a better relationship and enforce partnership hygiene.

Nov 3, 2022 • 8min
Getting Stuff Done - 5 Minute Management
5 Minute Management with Mark Brooks. Odds are your To-Do List is full of great ideas. But the trick isn't just having great ideas, it's executing them. Mark Brooks talks about 8 ways to get stuff done.

Oct 25, 2022 • 29min
Confessions of a Recovering Asshole
Your team may have an asshole problem. How can you fix it? Brent Beshore tells David how things had gotten so bad in the early days of Permanent Equity that a No Asshole Policy had to be put in place.

Oct 20, 2022 • 8min
The Greatest Competitive Advantage - Audio Essay
Audio Essay: Everyone is looking for the key to sustained success: a lasting competitive advantage. But it’s our experience and our belief that there’s one competitive advantage that outshines the rest.
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