Audio Essay: Permanent Equity has a strict No Asshole policy. But it might not mean what you think it means. Brent Beshore reads our updated essay.

Audio Essay: How to win big in a world where there is no medium risk.

Firing someone should never be easy, but you can get better at it. Mark Brooks shares how to fire someone with care in a new segment from Permanent Equity called Five Minute Management. 

BONUS Audio Essay: Tough conversations are inevitable. Here are some tips for how to communicate more clearly to your team.

Brent & Mark sit down with David to discuss Rule #1 in the Permanent Equity Approach to stewarding companies that care what happens next. It's both essential and aspirational. Also Brent makes repeated ginger jokes (Mark & David both have red hair) and Mark explains why he's the Darth Vader of Permanent Equity.

Audio Essay: Your budget is going to be wrong. So now what? Don't blow up when you blow your budget.

Audio Essay: Plans fall apart. How to prepare for when things go sideways.

Brent bares all! Well, sort of. David sits down with Permanent Equity founder & CEO Brent Beshore. What starts as a conversation about the Permanent Approach to planning and growth evolves into Brent sharing about his faith journey, telling his most embarrassing moment with an investor, offering tips for sellers who are starting to think about what happens next, and more.

Permanent Equity stewards companies that care what happens next. When it's time for an owner to start thinking about what happens next for their company, family, employees, and customers, what are their options? It can be an isolating and intimidating responsibility. The Permanent Equity team talks about what options the seller faces and what "next" can look like with the Permanent Approach.

Permanent Equity Managing Directors Emily Holdman and Mark Brooks discuss an operator's framework -- fat, muscle, and bone -- for thinking through cost cutting. Published during the Covid-19 pandemic, the discussion takes into account rapidly changing economic circumstances for small businesses.