Better: The Brand Designer Podcast
Jen Davis
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Episodes
Mentioned books
Feb 13, 2024 • 42min
S9 E3: Steal My Web Design Process
Episode Description:In today’s episode Jen shares her entire web design and web development process, from a blank slate all the way to launch day, Jen explains the systems that she has in place that allows her small team to design, build, and deliver the perfect website every time. Get ready to take notes, this one is packed with a lot of value and details!Inbox Question:“Finding clients who only need branding services is challenging. I’m often finding web development or design services is easier. What are the best lead gen options for this space?” - Marta Nicole RodzenConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Feb 6, 2024 • 55min
S9 E2: How to Confidently Show Up as the Face of Your Brand with Marisa Switzer
Marisa Switzer is the founder of RISE Creative, a strategic design studio for female-founded e-commerce brands. In today’s episode we chat about her shift from the NYC fashion girlie lifestyle to owning a brand studio, showing up confidently as the face of her brand, and how her transition into motherhood has give her added confidence and clarity.Guest Information:Guest Name: Marisa SwitzerGuest Business Name: Rise Creative Co.Guest Website: www.risecreativeco.comGuest Instagram: @risecreativecoLinks Mentioned:https://risecreativeco.com/bootcampInbox Question:"Where do you market your services besides your website and Instagram?” - Erin FitzsimmonsConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 30, 2024 • 25min
S9 E1: How to Get Faster at Brand & Web Design
Welcome to the first episode of season 9!! Today I’ll be chatting about ways to improve your efficiency and get faster at brand and web design, allowing you to scale back on your working hours.Inbox Question:“What's an appropriate amount of time spent on choosing brand colors (initially)?” - Shelby ReedConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 23, 2024 • 1h 4min
From the Archives | S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co
Welcome to another episode from the archives! We have Meredith Uyeyama from Quixotic Design Co on the podcast to chat all about booking dream clients and nailing the sales call.We open the episode sharing our favorite places to get icons for branding projects. Meredith then tells her story about starting a design studio, becoming a creative director, and managing a team.We dive into how Meredith has defined her ideal client and successfully found her niche in the industry. Meredith shares how she got her first client and her number one tip for getting referrals.We share our advice for having an abundance mindset, branding for our ideal client, writing goals and keeping promises to ourselves. Meredith talks all about the strategies her team uses to build relationships with dream clients and the value of building rapport before selling.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonGuest Information:Guest Name: Meredith UyeyamaGuest Website: https://www.quixoticdesignco.com/Guest Instagram: https://www.instagram.com/quixoticdesignco/Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 16, 2024 • 1h 13min
From the Archives | S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna
Welcome to another episode from the archives! Five years ago Carli dropped out of design school and started her own business with charging $200 a logo. Today, at 25 years old, She runs a multiple six-figure business that allows her to provide for her growing family, book dream projects at 15k+, all without selling her soul and every hour to her business. Now Carli is teaching other creatives how to charge more while still having more fun in their business. In this episode we talk to Carli about her story, why she's passionate about teaching others how to earn money, and her learnings on the path to success.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonGuest Information:Guest Name: Carli AnnaGuest Website: https://carlianna.co/Guest Instagram: https://www.instagram.com/carlianna_/Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 9, 2024 • 39min
From the Archives | S2 E3: Typography, Typography, Typography!
Welcome to another episode from the archives! Typography is one of the most fun (if not challenging) parts of our jobs as brand designers. We go over the vocab, resources, and chat about our favorite foundries and fonts.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Jan 2, 2024 • 1h 1min
From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick
Welcome to another episode from the archives! Kenzie is a brand and website designer who fell in love with website design and decided to start her business focusing on brand and website design for small businesses. In this episode we talk about the process of building a website from start to finish, making websites feel like our clients’ digital homes, and the details we think about when putting a site together.Guest Information:Guest Name: Kenzie AmickGuest Website: https://www.kenzieamick.co/Guest Instagram: https://www.instagram.com/kenzieamick/Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Dec 19, 2023 • 35min
S8 E19: Answering Your Inbox Questions
It’s our last episode of season 8! Today I’ll be answering your inbox questions, diving into topics like how to get high-profile clients, firing clients, structuring day rates, hiring team members and more! Thank you SO much to everyone for listening along this season.Links Mentioned:Our “The One Concept Method” EpisodeOur Scaling EpisodeConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Dec 12, 2023 • 1h 7min
S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way!
Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024). Today I’m joined by Kelsey McCormick of Coming Up Roses, a squiggle-brained brand designer, marketing strategist, and mentor. Kelsey empowers creative professionals to fearlessly and unapologetically show up as themselves online and IRL. We chat all about launching services, her transition into education, and so much more.Guest Information:Guest Name: Kelsey McCormickGuest Business Name: Coming Up RosesGuest Website: https://www.cominguproses.co/Guest Instagram: https://www.instagram.com/cominguproses.co/Links Mentioned:Launch Your Own Way - Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024)Inbox Question:"How do you keep your designs from falling into the abyss that is the overpopulated design world?” - Mai Mai GerberConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Dec 5, 2023 • 1h 10min
S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
Xanthe Appleyard from Oh Sierra, a creative studio specializing in community building, discusses the future of social media, overlooked marketing strategies for designers, thought leadership, coaching and education services, engaging with followers on social media, offers and services provided, and gratitude and mentorship in the industry.
