This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!We are excited to have Abbey from Wayfarer Design Studio on the podcast! Abbey is a master at attracting dream projects and spills all her secrets to us on how she does it. She also tells us her design studio's origin story, what she's learned, and how she's up-leveling to the next best version of her studio. Join us!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Abbey's Design Shop: https://thedesigneressentialskit.com/Wayfarer Design Studio: http://www.wayfarerdesignstudio.com/Wayfarer Instagram: https://www.instagram.com/wayfarerdesignstudio/

It’s the last episode of Season 7! This week Jen is joined by her new employee and brand design studio owner Lauren from Elby Creative to answer all of your burning inbox questions related to design, business, and everything in between.Links Mentioned:NotionLoomFlodeskHoneybookFigmaGustoMonotype SubscriptionAudacityGSAPConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

This week Jen opens up about what her third year as a mom while running her business looked like. She goes over some of the top lessons she learned this year, sharing some perspective on her early years as a mom/business owner and also getting pretty deep about some challenges and personal growth she’s experienced this year in particular. Whether you’re a new mom, seasoned mom, or not a mom at all and just curious about her perspective and life, this episode is probably one of her most personal (and favorite) episodes she’s ever recorded!Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

N. Chloé Nwangwu, the Brand Scientist and Director of NobiWorks, offers a fresh perspective on branding with a focus on visibility and biases. She shares insights on employing behavioral science to enhance brand strategies, emphasizing the importance of inclusivity and authentic representation. The conversation dives into visibility engineering, mentorship dynamics, and the significance of understanding diverse perspectives in branding efforts. Nwangwu asserts that outdated practices must evolve to promote genuine diversity and social impact in the industry.

This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did on my own, and things I recommend to designers wanting to break the feast/famine cycle in a way that works best for their businesses and lifestyles.Links Mentioned:Sign Up for the Waitlist for my small group program for designers The Design Minimind!The Cheetah Company WebsiteThe Timeless Sales Method (Ash's Course)Podcast Episodes I Recommend Related to This Topic:Going From $0 to Six Figures Post-Maternity Leave with Chaitra Radhakrishna - S6E8Connecting and Selling in an Organic Way on Social Media with Ash Henry - S5E20Inbox Question:“I'd love to hear more about how other designers go about researching new industries or niches. I've mostly worked on referrals and on topics I was already familiar with, and am working on branching out.” - Libby MinerConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

This week Lauren Braier of Elby Creative (and now Branding Bestie podcast!) joins Jen for a chat all about hiring - whether that’s for your own studio or for someone else’s studio. Lauren is now (officially!) Jen’s first part time employee but has been with Hello June as a subcontract Production Designer & Admin Assistant for the past one and a half years. We chat through do’s and dont’s for hiring, mistakes we’ve made, recommendations for how to know when to hire, and what you should be doing as a studio owner to prep for your first (or next) hire.Links Mentioned:www.elbycreative.comPackaging Design Master: www.packagingdesignmaster.com - $50 off PDM enrollment with the code BETTERBranding Bestie Podcast: https://open.spotify.com/show/2OjqjljCGrxhsFy2I3WQAH?si=908e23762b754b9dConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Pricing is a crucial aspect of any business, as it can make or break the profitability of the business. Leveraging your expertise and value is a great way to ensure that you are pricing your products or services appropriately. In this episode we talk through some important points to consider when leveraging your expertise and value in pricing, how we determine the value of our expertise (and constantly monitor and adjust it!), and methods we use to communicate our value.Inbox Question:"How do I position myself as an expert?” - Iannah James-SmithConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this episode Esther announces her decision to depart from the podcast due to focusing more time on her rapidly expanding design studio Sereth Design. The hosts discuss what’s next for the podcast (Jen is going to host solo alongside some amazing guests!) and they review their favorite Esther episodes from the past three seasons.The Better community is so grateful to Esther and all the time, passion, creativity, and heart that she’s brought to the brand over the past three seasons, and she will be missed but wholeheartedly supported in this next phase of her career! We love you Esther!Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

This week we did a podcast swap with the lovely Bonnie Bakhtiari from The Brand Strategy Podcast! We chatted all about how difficult it can be to trust yourself as a designer - and what tools we use to strengthen our confidence and self-trust.Links Mentioned:Brand Strategy PodcastB is for Bonnie DesignConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Play a game with us! Think the opposite of “Never Have I Ever” - this week, we’re playing “Would You Ever…” We’re doing a Q&A-style episode where we ask some (juicy) questions about being a designer and business owner, working with clients, and our preferences. We also polled our audience (you guys!) on Instagram and share the results alongside our own opinions. Let’s have some fun!Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimer