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Better: The Brand Designer Podcast
S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
Dec 5, 2023
Xanthe Appleyard from Oh Sierra, a creative studio specializing in community building, discusses the future of social media, overlooked marketing strategies for designers, thought leadership, coaching and education services, engaging with followers on social media, offers and services provided, and gratitude and mentorship in the industry.
01:09:37
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Quick takeaways
- Social media marketing for creative businesses has shifted towards more authentic and personal content, allowing designers to connect on a deeper level.
- Storytelling is a powerful tool for designers to engage their audience and differentiate themselves in the market.
Deep dives
Shift towards authentic and personal content
Over the years, there has been a noticeable shift in social media marketing for creative businesses towards more authentic and personal content. Brand and web designers have moved away from formulaic, heavily edited posts towards content that feels off-the-cuff, organic, and relatable. This has allowed designers to connect with their audience on a deeper level and showcase their unique personalities and perspectives.
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