Better: The Brand Designer Podcast S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
Dec 5, 2023
Xanthe Appleyard from Oh Sierra, a creative studio specializing in community building, discusses the future of social media, overlooked marketing strategies for designers, thought leadership, coaching and education services, engaging with followers on social media, offers and services provided, and gratitude and mentorship in the industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Building a Personal Brand in the World of Design
01:32 • 19min
Exploring Coaching and Education Services
20:26 • 2min
The Value of Equipping and Educating
22:02 • 30min
Engaging with Followers on Social Media
52:24 • 11min
Offers and Services: 101 Content Strategy, Life at the Party Course, and Content Creation Course
01:03:35 • 3min
Gratitude, Mentorship, and Holiday Controversy
01:06:37 • 3min