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11min chapter
S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
Better: The Brand Designer Podcast
Engaging with Followers on Social Media
They discuss different ways to engage with followers on social media by showcasing design work and providing value-based content. They mention using time-lapse videos of design processes and the importance of blending design with valuable information or tips for branding. They emphasize the advantage of being a designer in the social media space for showcasing skills.
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