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19min chapter
S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
Better: The Brand Designer Podcast
Building a Personal Brand in the World of Design
The chapter focuses on the guest's journey in the business space, transitioning from a local creative agency to focusing on brand design. They discuss the impact of the pandemic, reevaluating goals, and ultimately focusing on content marketing with the guest becoming the face of the business.
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