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Better: The Brand Designer Podcast

Latest episodes

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May 14, 2024 • 1h 9min

S9 E12: How to Increase Sales Through Email Marketing with Emily Claire Hughes

Today I am talking to my former NYC roommate Emily Claire Hughes! Emily is an email marketing expert who has worked all over the world! Get ready to get email curious!Guest Information:Guest Name: Emily Claire HughesGuest Business Name: Emily Claire & Co.Guest Website: https://www.emilyclaireand.co/Guest Instagram: @emilyinhamburgLinks Mentioned:https://www.emilyclaireand.co/10k-email-clubInbox Question:"What is your opinion on integrating copywriting into the design process?” - Alexa Gupta WellsConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Apr 30, 2024 • 1h 9min

S9 E11: How to Level-Up Your Web Services with Chris Misterek from Showit

Today I interview Chris Misterek from Showit! As you all know I am a huge fan of Showit and we talk everything from Chris' own design journey, to the Showit design community, to creating websites that convert. Guest Information:Guest Name: Chris MisterekGuest Business Name: ShowitGuest Website: showit.comLinks Mentioned:Sign up for ShowitSpark Conference for Showit DesignersMec Labs formula: C = 4m + 3v + 2(i-f) - 2a (https://meclabs.com/about/heuristic)Steve Krug Books on Conversion - Don’t Make Me Think & Rocket Surgery Made EasyInbox Question:"How can I sell Showit as my preferred web building platform to clients, even though they might be more aware of platforms like Squarespace and Wordpress?” - Lauren B.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Apr 16, 2024 • 1h 3min

S9 E10: Entering a New Era of Brand Strategy with Marion Tan

The industry landscape when it comes to Brand Strategy is shifting, and designer/strategist Marion Tan from Hearten and Hone and By Marion Co. joins me to talk about her unique approach to offering this signature service to her clients (hint: it doesn’t have to be as complex as you think!)Guest Information:Guest Name: Marion TanGuest Business Name: By MarionGuest Website: bymarion.coGuest Instagram: @bymarion.coLinks Mentioned:FREE MINI COURSE: Brand Strategy Training Ground https://bymarion.co/training-groundUse code “BETTER” for $50 off of Marion’s signature brand strategy course, SOUGHT AFTER STRATEGIST http://bymarion.co/sas-betterpodInbox Question:“I’d love advice for how I can relaunch my studio as a luxury brand” - Sierra MechelleConnect With Us:Our Free Facebook CommunityOur WebsitePodcast Instagram
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Apr 9, 2024 • 1h 10min

From the Archives | S5 E3: Running a Successful Design Business with Neurodivergence with Lea Gucciardi

I’m on spring break! Enjoy this favorite episode from the archives featuring my good friend Lea Gucciardi from Arq Design Studio. Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Apr 2, 2024 • 1h 7min

From the Archives | S6 E6: Refining Your Sales & Proposal Process

 Description: I’m on spring break! Enjoy this favorite episode from the archives where Esther and I discuss how to up-level your sales and proposal process. Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on Patreon
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Mar 26, 2024 • 30min

S9 E9: Are You Making These Design Business Mistakes?

Another solo episode! In this one I go through some of the most common design business mistakes new and even experienced designers make. Don't make the same mistakes I did!Links Mentioned:25% off one year of HoneybookInbox Question:“Helpful tips to gain confidence in presenting concepts?” - Gemma de MunkConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Mar 19, 2024 • 25min

S9 E8: How to Level Up Your Onboarding & Offboarding Experiences

 Having a good on / off boarding process is the key to a positive client experience, in today’s episode I am going to do a quick deep dive on mine and show you some lesson’s learned and maybe give you a few new ideas for yours! Links Mentioned:Honeybook Discount CodeBoxfoxInbox Question: “how to explain the importance of following a brand guide” - Heather Van Dyne</aside>Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Mar 12, 2024 • 22min

S9 E7: Business IRL: How to Maintain a Streamlined & Inspiring Office Space (At Any Size)

Episode Description:Today I go over my desk setup and how I like to keep my office space to make sure I am both productive and in a good mood. A little lighter and on the quick side today.Inbox Question:“I’m looking for guidance for the legal side of business setup. Do most people start with a sole proprietorship or an LLC?” - Kaitlin KnustConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Mar 5, 2024 • 1h 5min

S9 E6: How to Make Consistent Five Figure Months on Day Rates Alone with Sarah Masci

I got to chat all things VIP Days (how to price them, how to run them, and how to sell them) with the OG day rate creator herself, Sarah Masci of Day Rate Mastery. Sarah’s story spans well over a decade, and it was incredible to hear how she generated tons of leads early on in her company, how she configured her work schedule, and how she shifted her mindset to be able to make consistent five figure months on day rates alone.Guest Information:Guest Name: Sarah MasciGuest Business Name: Sarah MasciGuest Website: www.sarahmasci.comGuest Instagram: @sarahmasciLinks Mentioned:VIP Days 10 Different Ways (Free PDF!)Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Feb 27, 2024 • 39min

S9 E5: All About Inquiries: Stats, Trends, & How to Get More

Inspired by Abbey McGrew’s podcast episode from Unfiltered Designers! How many inquiries we got, how they found us, and who booked!In this episode Jen shares her secrets for converting those site clicks into Inquiries. Jen shares some real inquiries from real clients and talks about what exactly on her site, her social media, or her brand got those clients from just thinking about it to actually booking a discovery call.“What are your best tips for advertising yourself as a brand designer?” - Natalie BrownConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

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