
Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Latest episodes

Sep 3, 2024 • 46min
S10 E6: 4-Year Update on Motherhood & Business
A more personal episode this week! With baby number two right around the corner I share how both myself and my business have changed in the after the first four years of motherhood. Links Mentioned:Carly RiordanRowan MadeInbox Question:"[Question here?]” - [Name Here]Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Aug 27, 2024 • 46min
S10 E5: Why, When, and How to Start an Internship Program (It Will Change Your Life!)
Do you want to hire but wondering if it's the right time? Or maybe you are concerned about adding a bunch of overhead to an already successful business. An Internship program may be the answer as an alternative to hiring a full time employee. Today I go over how and why I started an internship program at Hello June. I will also go over how you know it's time to hire and why an internship program may be a better fit for a lot of small businesses. Inbox Question:“Do you ever do print design (posters, flyers) etc? If so how do you price for this kind of project? - Tanya LeClairConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Aug 20, 2024 • 45min
S10 E4: What Software Should You Use for Your Design Business?
This week I am explaining all the web applications and software I use to help manage my business. Spoiler, it's a lot!Links Mentioned:HoneybookNotionNovo BankGustoLoomQuickbooksVoxerSlackFigmaInbox Question:“How do you handle feedback from clients that conflicts with your professional design opinion?” - Kemorine MolyneauxConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Aug 13, 2024 • 49min
S10 E3: Brand Messaging for Dummies (er, Designers!)
Brand Messaging is just as important for a brand as the visual design... but what the heck is it?! In today's episode I explain what Brand Messaging is and isn't and how to use your messaging to attract the clients you want to work with and not those that you don't.Links Mentioned:The Hello June Brand Messaging & Copy Sprint - DM me on Instagram @hellojunecreative for the link to the sales page!Perplexity.aiSEMrush.comUbersuggest.comInbox Question:“How do you set the right prices for different branding packages?” - Angelie NapagaoConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Aug 6, 2024 • 48min
S10 E2: You’re Invited to My Font Nerd Party (All About Typography)
In today's episode I get super nerdy and do a deep dive into everything fonts! Links Mentioned:Parts of Typography Glossary from CanvaPizza TypefacesNikolas TypeJen WagnerHarmonais VIsualTAN TypeTypical TypePeachCremeTypia NesiaInbox Question:"Can you be a brand designer if you only know how to use Canva?” - Shannon LynnConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Jul 30, 2024 • 50min
S10 E1: Our Red Flag List (Avoid These Clients!) with Lauren Braier
In the first episode of season 10 I bring back the guest with the most guest episodes, my close friend, and now sadly my former employee Lauren Braier! In this episode we go into our red flag list, talk about our major and more subtle red flags, and share some stories of some recent inquiries we had to let go. Guest Information:Guest Name: Lauren BraierGuest Business Name: Elby CreativeGuest Website: www.elbycreative.comGuest Instagram: @elbycreativeConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Jul 23, 2024 • 1h 7min
From the Archives | S5 E23: Using Intuition in Your Design Process with Alex McGinness
Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squarespace Template shop was like!Guest Information:Guest Name: Alex McGinnessGuest Business Name: The Arcoíris Design Co.Guest Website: https://www.thearcoirisdesign.co/Guest Instagram: https://www.instagram.com/thearcoirisdesign.co/Inbox Question:"How do you create standout brands that aren't typical?" - Chiara GarciaConnect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/

Jul 16, 2024 • 1h 28min
From the Archives | S6 E13: LIVE from the Studio… it’s Brand Presentations!
We’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even better. We hope that this episode inspires you to mix things up and gives you some ideas to try in your own brand presentations. Check the Facebook group to see the visuals behind what we discuss in this episode!Inbox Question:"How do you get faster at design projects and honor limited time especially as a mom? I usually become hyper-focused and tend to go down a rabbit hole of exploring concepts."] - Jolie-Anne WalkerConnect With Us:Our Free Facebook Community

Jul 9, 2024 • 1h 11min
From the Archives | S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick
Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more.Guest Information:Guest Name: Olivia HerrickGuest Business Name: Olivia Herrick DesignGuest Website: https://www.oliviaherrickdesign.com/Guest Instagram: @oliviaherrickdesignLinks Mentioned:www.hellojunecreative.co/minimindDesign Retainer Bootcamp use 50OFF for $50 offThis Season’s Partner:The Shopify Code(x)Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Jul 9, 2024 • 50min
From the Archives | S7 E20: How I Went From Feast/Famine to Booking 5 Months Out
This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did on my own, and things I recommend to designers wanting to break the feast/famine cycle in a way that works best for their businesses and lifestyles.Links Mentioned:Sign Up for the Waitlist for my small group program for designers The Design Minimind!The Cheetah Company WebsiteThe Timeless Sales Method (Ash's Course)Podcast Episodes I Recommend Related to This Topic:Going From $0 to Six Figures Post-Maternity Leave with Chaitra Radhakrishna - S6E8Connecting and Selling in an Organic Way on Social Media with Ash Henry - S5E20Inbox Question:“I'd love to hear more about how other designers go about researching new industries or niches. I've mostly worked on referrals and on topics I was already familiar with, and am working on branching out.” - Libby MinerConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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