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Better: The Brand Designer Podcast

Latest episodes

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Aug 13, 2024 • 49min

S10 E3: Brand Messaging for Dummies (er, Designers!)

Brand Messaging is just as important for a brand as the visual design... but what the heck is it?! In today's episode I explain what Brand Messaging is and isn't and how to use your messaging to attract the clients you want to work with and not those that you don't.Links Mentioned:The Hello June Brand Messaging & Copy Sprint - DM me on Instagram @hellojunecreative for the link to the sales page!Perplexity.aiSEMrush.comUbersuggest.comInbox Question:“How do you set the right prices for different branding packages?” - Angelie NapagaoConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Aug 6, 2024 • 48min

S10 E2: You’re Invited to My Font Nerd Party (All About Typography)

In today's episode I get super nerdy and do a deep dive into everything fonts! Links Mentioned:Parts of Typography Glossary from CanvaPizza TypefacesNikolas TypeJen WagnerHarmonais VIsualTAN TypeTypical TypePeachCremeTypia NesiaInbox Question:"Can you be a brand designer if you only know how to use Canva?” - Shannon LynnConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Jul 30, 2024 • 50min

S10 E1: Our Red Flag List (Avoid These Clients!) with Lauren Braier

In the first episode of season 10 I bring back the guest with the most guest episodes, my close friend, and now sadly my former employee Lauren Braier! In this episode we go into our red flag list, talk about our major and more subtle red flags, and share some stories of some recent inquiries we had to let go. Guest Information:Guest Name: Lauren BraierGuest Business Name: Elby CreativeGuest Website: www.elbycreative.comGuest Instagram: @elbycreativeConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Jul 23, 2024 • 1h 7min

From the Archives | S5 E23: Using Intuition in Your Design Process with Alex McGinness

Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squarespace Template shop was like!Guest Information:Guest Name: Alex McGinnessGuest Business Name: The Arcoíris Design Co.Guest Website: https://www.thearcoirisdesign.co/Guest Instagram: https://www.instagram.com/thearcoirisdesign.co/Inbox Question:"How do you create standout brands that aren't typical?" - Chiara GarciaConnect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/
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Jul 16, 2024 • 1h 28min

From the Archives | S6 E13: LIVE from the Studio… it’s Brand Presentations!

We’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even better. We hope that this episode inspires you to mix things up and gives you some ideas to try in your own brand presentations. Check the Facebook group to see the visuals behind what we discuss in this episode!Inbox Question:"How do you get faster at design projects and honor limited time especially as a mom? I usually become hyper-focused and tend to go down a rabbit hole of exploring concepts."] - Jolie-Anne WalkerConnect With Us:Our Free Facebook Community
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Jul 9, 2024 • 50min

From the Archives | S7 E20: How I Went From Feast/Famine to Booking 5 Months Out

This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did on my own, and things I recommend to designers wanting to break the feast/famine cycle in a way that works best for their businesses and lifestyles.Links Mentioned:Sign Up for the Waitlist for my small group program for designers The Design Minimind!The Cheetah Company WebsiteThe Timeless Sales Method (Ash's Course)Podcast Episodes I Recommend Related to This Topic:Going From $0 to Six Figures Post-Maternity Leave with Chaitra Radhakrishna - S6E8Connecting and Selling in an Organic Way on Social Media with Ash Henry - S5E20Inbox Question:“I'd love to hear more about how other designers go about researching new industries or niches. I've mostly worked on referrals and on topics I was already familiar with, and am working on branching out.” - Libby MinerConnect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Jul 9, 2024 • 1h 11min

From the Archives | S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick

Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more.Guest Information:Guest Name: Olivia HerrickGuest Business Name: Olivia Herrick DesignGuest Website: https://www.oliviaherrickdesign.com/Guest Instagram: @oliviaherrickdesignLinks Mentioned:www.hellojunecreative.co/minimindDesign Retainer Bootcamp use 50OFF for $50 offThis Season’s Partner:The Shopify Code(x)Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Jun 25, 2024 • 48min

S9 E15: Answering Your Inbox Questions

The finale of season 9 is already here! I can't believe how quickly time goes by! As always we are answering your submitted inbox questions to wrap up this season. Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Jun 10, 2024 • 53min

S9 E14: How to Sell Out Your Design Services with Expert Brand Positioning with Chelsea Blackwell from Honey & Co. Creative

In today's episode I sit down with my friend Chelsea Blackwell from Honey and Co. Creative. Chelsea is an expert in brand positioning and we talk about how your brand positioning may be what's holding your business back, and how to up-level it. Links Mentioned:The Dream Design Biz MentorshipThe Tune-Up SessionUse Code BETTER15 for 15% off The Tune-Up Session IntensiveGuest Information:Guest Name: Chelsea BlackwellGuest Business Name: Honey & Co.Guest Website: https://www.honeyandcocreative.com/Guest Instagram: @honeyandcocreativeInbox Question:“What do you say in a sales call when you get push back about price or value?” - Jennifer JonesConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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May 28, 2024 • 31min

S9 E13: How I’m Managing My First Trimester (I’m Pregnant!) While Working

Hey Guys! So excited to share with you that I'm pregnant! So I thought I would let you guys know how I am managing my first trimester while also being the primary bread winner for my family. Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramSupport us on PatreonTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

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