Better: The Brand Designer Podcast S11 E17: How to Leverage Semi-Custom Web Design with Alex McGinness
In this episode, Alex of Arcoiris Design Studio is back on the pod to talk all things semi-custom websites, and why it might just be the best thing for small boutique studios looking to scale without the stress.
They talk through how starting with a solid template can still lead to a high-end, unique result for clients, why not every business needs (or benefits from) a custom build, and how setting boundaries around scope and timelines can protect your time and profitability. This episode is full of helpful tips on creative direction, client communication, and finding smart ways to grow sustainably.
Whether you’re considering building a template shop, white-label web development offers, or simply want to streamline your process, this convo is full with honest insights and actionable takeaways.
Guest Information:
Guest Name: Alex McGinness
Guest Business Name: Arcoiris Design Studio
Guest Website: arcoiris.design
Guest Instagram: @arcoiris.design.studio
Links Mentioned:
S5 E23: Using Intuition in Your Design Process with Alex McGinness
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design