CMO Insights

Scott talks about Using chat bots to help sales internally. Spending more on customer acquisition costs due to the long term value of their customers. How AI is revolutionizing transactions Learn more about your ad choices. Visit megaphone.fm/adchoices

Katrina talks about Importance of emotionally connecting with the audience. Demand Generation’s future and running marketing like a business. Using technology to help prove how marketing is effecting and driving revenue Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ron McMurtrie EVP Customer Marketing at Sage talks about Selling software to companies in different markets. Unifying the digital MarTech stack and creating a service layer. He also dives into the marketing challenges of having 3 million customers.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tifenn talks about Marketing becoming more business oriented. Becoming an effective leader in the business and marketing world. The process of not only managing managers but managing leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dana talks about the overwhelming amount of Martech. Creating an effective marketing team. Marketing changing over the years and becoming measurable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Megan talks about making sure you have a differentiated message and a brand presence. ABM and taking a focused approach to ensure that you are hitting your targeted accounts. Knowing what the target profile customer looks like and focusing on marketing activities you are invested in. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gaidar talks about The ever-growing and super connected marketing world. The marketer’s role is changing and evolving due to marketing technology. Gaining key insights by focusing on the customer journey from the customer’s perspective. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark talks about:The importance of creating and developing trusting relationships with your customers.Operationalizing the customer experience and creating a personal experience.The importance of being personal, authentic and transparent in marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jeff and Nnamdi talk about the T-Shaped marketer, Important attributes to look for when hiring and building a team. Growing a marketing team and the necessity of mentoring and empathy.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.In this episode, Peter talks about: Category creation: facing but also embracing competition in the market. Identifying ABM (Account-Base Marketing) as the category they wanted to create. How the role of marketing is going to change as AI comes into its own. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices