This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.
In this episode, Peter talks about:
- Category creation: facing but also embracing competition in the market.
- Identifying ABM (Account-Base Marketing) as the category they wanted to create.
- How the role of marketing is going to change as AI comes into its own.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
CMO Insights