CMO Insights

      In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent.Robby talks about: The key attributes they look for in their team members, as well as the attributes their customers are looking for The enormous challenge of keeping up with the ever-evolving MarTech landscape The biggest challenges many companies face in the marketing universe today Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies.Shane talks about: The big challenges for large, global companies like Agilent Technologies The need to transform to stay ahead of ever-evolving customer needs Creating and curating localized content while maintaining global consistency and efficiency Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight TechnologiesDebbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven.Her past career in engineering and how it has impacted her marketing career.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

       In this episode of CMO Insights, Jeff Pedowitz sits down with Brennan Andrews, Marketing Director, Dart BankBrennan Andrews talks about:The different ways you can use technology to reach your customers. Succeeding in the marketing world while having a small team and limited resources. The importance of training your team and empowering them to make decisions. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with Melanie talks about:Studying behaviors of users and customers. Measuring marketing initiatives and overall trends. Brand innovation and media innovation during the growing digital age. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

      In this episode of CMO Insights, Jeff Pedowitz sits down with James Thomas, CMO of Solium Capital Inc.They discuss how different companies think about equity and how it drives company growth. Equity management software and how Solium’s platform solves problems for both small and large companies. Using data and information to show how marketing impacts the business. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

     In this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO, and Founder of Epicenter Media & Training talks about:Marketing for emergencies and crisis communications. Bridging the gap of what a communicator already knows with new communication styling. Educating companies on marketing approaches to use on social media during a crisis Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan talks about:The changes taking place in the accounting space with technology. Value-added services. Personas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sterling talks about Building your product around your customer. The importance of becoming a company that aligns the sales and marketing teams. Creating a customer experience for the customer throughout the whole life cycle and not just the beginning.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Tiffany Sieve, VP Marketing of Demand Gen at Paycor talks about Integrating new technology to support Paycor’s marketing strategy, Measuring the customer experience and Paycor’s journey to becoming Revenue Marketers.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices