The Nonprofit Podcast

Jena Lynch, Brittan Stockert & Cara Augspurger
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Mar 21, 2024 • 21min

Ep 106: Budget-Friendly Branding for Nonprofits

Send us a textBuild Your Nonprofit Brand without Breaking the Bank!Ready to elevate your nonprofit's brand presence without draining your resources? In this episode, Cara sits down with Dustin Gladwell, the visionary founder and CEO of CharlieMike.org, to uncover the keys to budget-friendly branding. With a wealth of experience in both marketing and nonprofit leadership, Dustin shares practical tips and strategies to help you maximize brand impact on a limited budget. Learn how to:Build strategies for maintaining brand consistency with limited resources.Apply actionable advice on narrative crafting, social media, and stakeholder engagement.Avoid common (and costly) branding mistakes and misconceptions.Make a big impact with limited funds through smart messaging and digital platforms.Get ready to craft a compelling brand story that resonates with donors and stakeholders. The Nonprofit Blog has 2 comprehensive guides to assist you:📑7 Essential Tips for Building a Strong Nonprofit Brandhttps://donorbox.org/nonprofit-blog/building-a-strong-nonprofit-brand 📑Why Personal Branding Matters For Nonprofitshttps://donorbox.org/nonprofit-blog/personal-branding Head to CharlieMike.org to support the remarkable work they do: https://charliemike.org/ Discover how Donorbox can help you achieve your strategic goals!  Used by 80,000+ nonprofits and individuals to raise more funds, manage donors efficiently, and make a bigger impact.  Take a tour right now and start fundraising in just 15 minutes: → https://donorbox.org/?ref=dono345 The Nonprofit Podcast is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  Find us every Thursday on your favorite podcast platform:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   🎙️ Amazon Music: https://music.amazon.com/podcasts/d6ab11f9-a43f-4228-9f62-732a4f728583/the-nonprofit-podcast  Support the show
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Mar 13, 2024 • 14min

Ep 105: 5 Ways to Make Social Media Marketing Easier

Send us a textIs your social media missing the mark with supporters? Find your audience with Cara and Nonprofit Marketing Nerd CEO, Kelly Gagnon, who shares five simple strategies to streamline and systematize your social media strategy to elevate your impact! Dig into how social media is often overlooked despite being critical to engaging existing, and attracting new, supporters to your cause.  If all you hear after posting is crickets, join us for easily implementable tactics and resources, and learn how to:Plan and prioritize social media campaignsConsistently maintain your social media campaignsUnderstand your target audience and donor prospectsUse Content Pillars to generate campaign ideas (with examples)Create authentic social media contentKelly shares excellent resources to get your new social media strategy up and running optimally:🖥️What's the Best Tool to Plan Your Nonprofit's Social Media?: https://nonprofit-nerd.com/contentplanner 💻How to Plan Your Nonprofit's Social Media Strategy: https://www.youtube.com/watch?v=PX0khG7tdFk 💻Garbage Post Challenge - What is it and how can Nonprofits Use it to Transform their Marketing?: https://www.youtube.com/watch?v=ubpICSJdncU Find out more about Nonprofit Marketing Nerd here:  https://nonprofit-nerd.com/ Plus, we have 2 great guides from The Nonprofit Blog:  📑7 Most Essential Nonprofit Social Media Tools: https://donorbox.org/nonprofit-blog/nonprofit-social-media-tools 📑Make the Most of Your Nonprofit’s Social Media: The Get-Started Guide: https://donorbox.org/nonprofit-blog/social-media-for-nonprofits 🥇 Inspired to fundraise for your cause? Discover what Donorbox can do for you!🥇Easy to customize, available in multiple languages and currencies, and supported by leading payment processors, Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to medical research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.   Start fundraising in just 15 minutes: → https://donorbox.org/?ref=dono345 🖥️Don't miss a trick - subscribe to our Donorbox YouTube channel for great tutorials,  expert advice, and more.🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   🎙️ Amazon Music: https://music.amazon.com/podcasts/d6ab11f9-a43f-4228-9f62-732a4f728583/the-nonprofit-podcastSupport the show
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Mar 4, 2024 • 22min

Ep 104: Fundamentals of Nonprofit Digital Marketing

Send us a textAre you struggling to find new donors? Or ways to reach a new audience?Spreading the word about your nonprofit isn't just a task—it's the heartbeat of your mission. Good digital marketing is key to letting people know what your cause is all about, great digital marketing consistently attracts new donors by leveraging tools, platforms, and tactics available to nonprofit fundraisers to maximum effect.Today Jena dives into digital marketing for nonprofits with Chris Barlow, Founder and Director of Beeline, keeping it simple as they dip into deep marketing principles and the power of active listening to gain, and retain, new supporters.  Discover how listening plays into developing a catalyzing digital marketing strategy, from search ads to emails, and how you can harness the immense impact of active listening and authentic messaging for your organization.We have a wide range of resources to support your digital strategy development, including these e-book downloads from Beeline:📚How to Use Digital Marketing to Find New Donors:https://yourbeeline.com/finding-donors/ 📚Ad Grants for Nonprofits:https://yourbeeline.com/guide-to-ad-grants/ 📚Corporate Partners Attraction Kit:https://yourbeeline.com/attracting-corporate-partners/ The Nonprofit Blog has useful guides and resources to assist, including:📑11 Proven Digital Fundraising Strategies & Best Practices for Nonprofitshttps://donorbox.org/nonprofit-blog/digital-fundraising 📑9 Must-Have Nonprofit Marketing Materials for 2024https://donorbox.org/nonprofit-blog/nonprofit-marketing-materials 📑40 Digital Marketing Terms Every Nonprofit Marketer Should Knowhttps://donorbox.org/nonprofit-blog/40-digital-marketing-terms-every-nonprofit-marketer-should-know Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://tSupport the show
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Feb 29, 2024 • 20min

Ep 103: From Theory to Action: Mastering Experiential Fundraising

Send us a textElevate Donor Retention with Experiential FundraisingReady to dive deep into experiential fundraising and its potential for redefining donor engagement and retention? Join Jena and Donorbox Fundraising Strategist, Brittan Stockert, to unpack the transformative power of creating memorable donor experiences. We explore the growing shift from traditional to experiential fundraising, understanding the changing donor landscape, and why making fundraising interesting is more crucial than ever. Learn how experiential fundraising builds authentic connections, transcends transactional interactions, and crafts experiences that resonate deeply with donors, ensuring their lasting loyalty.  Brittan shares insightful case studies, and explores how technology like Text-to-Give and Fundraising Goal-Meters can amplify your fundraising efforts. Whether you're grappling with declining donor engagement or looking for innovative ways to elevate your fundraising strategy, this episode is your guide to harnessing the power of experiential fundraising for enhanced donor retention and greater impact.Don’t forget to access these resources to help you on your journey to change, including the excellent Nonprofit Blog with a variety of expert articles.  You can find this week’s inspirational (and practical) blog, and so much more, here:📑Experiential Fundraising: What It Is & How to Use Ithttps://donorbox.org/nonprofit-blog/experiential-fundraising 📑Donor Experience Brainstorming Worksheethttps://library.donorbox.org/donor-experience-brainstorming-worksheet/  Plus we have a webinar to talk you through the full process of integrating experiential fundraising into your strategy, you can catch up with the recording on the Donorbox YouTube channel here:🕸️Turn Donor Interactions to Impact with Experiential Fundraising: The Future of Nonprofit Fundraising (youtube.com) The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   🎙️ Amazon Music: https://amzn.to/3oppTeO    Support the show
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Feb 22, 2024 • 13min

Ep 102: Changemakers Wanted! Recruiting the Right People for Impact

Send us a textLooking to recruit inspired, game-changing staff, volunteers, or board members for your nonprofit? Dive into our latest episode where we explore the essence of true changemakers. Discover how to identify the transformative changes needed within your organization and learn the art of seeking out the right blend of skills and qualities that make a nonprofit professional truly stand out.In this episode, Jena breaks down the traits that set these individuals apart and guides you through building an environment that not only attracts but also nurtures these pivotal players. From your existing team to new volunteers and the broader community, learn how to spot potential changemakers and empower them to catalyze growth and deliver meaningful impact in the community you're passionate about, including:Understanding the need for change in your nonprofit teamIdentifying key skills and qualities in potential changemakersPractical strategies for recruitment and fostering a supportive cultureJoin us in redefining what it means to drive change and make a lasting difference.   Tune in, get inspired, and start transforming your team today! Don’t forget to access these resources to help you on your journey to change, including the excellent Nonprofit Blog with a variety of expert articles.  You can find this week’s inspirational (and practical) blog, and so much more, here:📑How to Attract Changemakers to Your Nonprofithttps://donorbox.org/nonprofit-blog/nonprofit-changemakers 📑Capacity Building – The Ultimate Guide for Nonprofit Growthhttps://donorbox.org/nonprofit-blog/capacity-building Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   🎙️ Amazon Music: https://amzn.to/3oppTeO    Support the show
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Feb 14, 2024 • 19min

Ep 101:Trust Matters: Ethical Storytelling for Donor Engagement

Send us a textFacing a nonprofit storytelling content dilemma? Sharing powerful stories to illustrate mission impact can present tricky ethical decision-making for nonprofits.  In this episode, we dive into finding the delicate balance between impact and integrity that allows us to tell stories that uplift rather than exploit while inspiring action from donors.Join Cara and Carly Euler, Marketing Manager at Memory Fox, for 20 minutes of sound, easy-to-implement advice and best practice using the science of storytelling to ensure ethical, inclusive, and respectful storytelling is central to your organization. Producing ethical nonprofit stories is all about connecting with your community and building on the trust relationship you have created with them.  By leveraging the science of storytelling, you can transform your impact narrative while maintaining integrity and respect for the people you serve,  empowering their voices through inclusivity.  Prioritizing ethical storytelling safeguards your organization’s reputation and shows you care about making a positive impact. It’s not just about the community—it’s about your organization’s integrity. We have a wide range of resources to support you in your ethical storytelling journey.  Memory Fox has recently released a report that digs deep into how to promote equity and inclusion through storytelling, you can download it here:🔖2023 Ethical Storytelling Report: https://www.memoryfox.io/ethical-storytelling/ 💻Or catch up with their “Narratives With Integrity Series” December 2023 panel discussion here: https://www.memoryfox.io/ethical-storytelling-panel/ Don’t forget to sign up for the next panel discussion on March 13, 2024.The Nonprofit Blog also has 2 excellent resources to assist:📑The Ultimate Guide to Nonprofit Storytelling (30+ Tips)https://donorbox.org/nonprofit-blog/nonprofit-storytelling-guide  📑How Storytelling Increases Trust in Your Nonprofithttps://donorbox.org/nonprofit-blog/nonprofit-storytelling  Plus you can access 3 Donorbox webinars featuring nonprofit storytelling to help build a strong, ethical foundation for your organization’s  program:💻Donorbox Webinar 'Story Telling' to Build Your Nonprofit's Charisma and Impact | Donorbox Webinar  💻Ask Us Anything  Ask Us Anything: Do Stories Really Raise More Year-End Funds?  💻6 Types of Stories Nonprofits Should be Telling on Social Media | Donorbox Webinarhttps://www.youtube.com/watch?v=y2X8zfOixgg&list=PLKmtT4hz3Ih5tfxyDUW0jnpOfLPOStBpq&index=47   Support the show
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Feb 8, 2024 • 21min

Ep 100: 100th Episode Milestone! Top Learnings & Fundraising Secrets

Send us a textCelebrating 100 Episodes of Actionable Nonprofit Learning!🙌 Dive into our podcast journey as we celebrate a major milestone - 100 episodes of our top nonprofit inspiration, knowledge, tools, tips, and tactics! 🎉✨Join the party as we unravel the treasure trove of nonprofit wisdom gained over 100 info-packed episodes. From life lessons to expert techniques for maximizing fundraising impact, we're sharing the top learnings that have shaped our podcasting journey with you - our community.  To our incredible listeners, thank you for being our constant companions on this remarkable learning journey. Your support has been the heartbeat of our 100 episodes, and we couldn't have done it without you.Hit play for a celebration filled with gratitude, insights, and a sprinkle of inspiration to get you behind the mic to share your organization’s unique experiences with your supporters.  Share in the magic as we commemorate this milestone achievement together! 🥳✨ You can find every episode on your preferred podcast platform, but don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  If you are considering taking a podcasting coaching course we recommend Podcast Performance Coach Tim Wohlberg, you can find him and his very useful 5-minute podcast here: 💻https://podcastperformancecoach.com/ The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com    🎙️ Amazon Music: https://amzn.to/3oppTeO     Find out more at: https://donorbox.org/    Support the show
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Jan 24, 2024 • 18min

EP 99: 3 Top Tips for Nonprofit Goal Setting

Send us a textWorried your leadership strategy may score an own goal?  With these top 3 goal-setting tips and a range of practical advice on implementing them from Higol founder and CEO Teri Beckman, you can ensure your nonprofit is on track for serial, and serious, success in 2024.From goal-setting best practices on when to start, collaborate, and - critically - communicate with your staff, board, and partners, Teri talks us through building enhanced capacity with confidence to execute effectively.  So, if greater accountability, transparency plus higher donor satisfaction and retention are on your 2024 To-Do list, tune in to Cara and Teri, and start setting the right goals to drive increased impact for your organization today.Teri also shares a variety of resources that can be found here, to guide you through the Higol goal-setting exercises she shares:Planning FrameworkGuidance to use the Planning FrameworkSample Agenda for Planning Framework Meeting12 Week Year by Jim MoranCase Study - Rewriting the Rules:How Nonprofit CEOs can achieve extraordinary community involvement and impact supported by outstanding fundraising results.CEO Retreat in MarchHead over to Higol to find out more about how Teri and her team can assist your nonprofit here: https://higol.co/ Plus, we have a worksheet to help you get started available for download in the Donorbox Library, just follow the link here:📄SMART Goal Setting Worksheet - Donorbox Library Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   🎙️ Amazon Music: https://amzn.to/3oppTeO    Support the show
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Jan 24, 2024 • 21min

Ep. 98: Top 5 Fundraising Trends to Expect in 2024

Send us a textAre you concerned about your 2024 fundraising events strategy? Or how to keep your nonprofit messaging genuine and relevant in the era of AI? Do you worry about losing donors who might prefer different ways of giving? Take a breath and tune in! In this episode, we discuss 2024’s top 5 fundraising trends, from how AI can help (or hurt) your nonprofit marketing and what payment methods your donors will want, to the secret sauce that makes successful nonprofits stand out.  Jena and Lindsey delve into the top 5 fundraising trends for what looks to be a challenging year.  So buckle up for a thought-provoking conversation packed with actionable strategies to propel your nonprofit fundraising efforts to new heights! Plus we have a bonanza of resources to help you, including the excellent Nonprofit Blog with a variety of excellent articles to keep you on track for success.  You can find this week’s lead article, and so much more, here:📑Top 5 Fundraising Trends to Expect in 2024https://donorbox.org/nonprofit-blog/fundraising-trends-2024 📑AI for Nonprofits: How to Use Artificial Intelligence for Goodhttps://donorbox.org/nonprofit-blog/ai-for-nonprofits 📑ChatGPT for Nonprofits: Maximizing Impact with the Power of AIhttps://donorbox.org/nonprofit-blog/chatgpt-for-nonprofits 📑 The Ultimate Guide to Accepting Crypto Donationshttps://donorbox.org/nonprofit-blog/crypto-donations-101 📑Donorbox & The Giving Block: Accept Crypto and Stock Donations with a Seamless Integration https://donorbox.org/nonprofit-blog/donorbox-the-giving-block-integration 📑How to Accept Stock Donations | The Donorbox Guidehttps://donorbox.org/nonprofit-blog/accept-stock-donations Don’t forget the great tutorials, advice from industry experts, tips, and tactics, available on the Donorbox YouTube channel, subscribe today:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download to never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   🎙️ Amazon Music: https://amzn.to/3oppTeO    Find out more at: https://donorbox.org/    Support the show
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Jan 18, 2024 • 21min

Ep 97: Next Level Nonprofit with Chris Lambert

Send us a textLooking for simple steps to achieve your nonprofit goals and make a lasting impact?Get ready to level up your mission management as we unravel the secrets of nonprofit management with Chris Lambert, CEO of Life Remodeled and author of "Next Level Nonprofit." Join Chris and Cara to unpack successful, engaged nonprofit leadership, emphasizing the importance of creating a shared vision and building trust within the organization.  Chris seamlessly blends business principles with the unique challenges of the nonprofit sector, providing a fresh perspective on effective organizational leadership.Work through the transformative power of creating a shared vision, using actionable insights on aligning your team with a common purpose, fostering collaboration, and driving your mission forward with clarity and conviction to leave a lasting impact.You can find out more about Chris’ journey with Life Remodeled, the growth of Next Level Nonprofit, and order a copy of his outcome changing book here: https://www.nlncoaching.org/ Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube  The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com   🎙️ Amazon Music: https://amzn.to/3oppTeO    Find out more at: https://donorbox.org/    Support the show

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