

The Nonprofit Podcast
Jena Lynch, Brittan Stockert & Cara Augspurger
The Nonprofit Podcast is your weekly dose of real-talk fundraising, designed for the doers, dreamers, and difference-makers powering today’s nonprofit world.Hosted by Jena Lynch, Donorbox’s Education & Community Engagement Manager, and fundraising strategist Britt Stockert, CFRE, each episode delivers clear, practical insights you can act on right away, no fluff, no filler.You’ll also hear from Cara Augspurger, Ed.M., CFRE, ED of Grace Care Center Foundation, sharing field updates and frontline perspectives.Whether you’re building something new or leveling up your impact, we bring you bold ideas, honest conversations, and tools to help you fundraise smarter and lead with confidence.Information. Inspiration. Implementation. Impact.That’s the energy we bring…every week.Let’s get to work.
Episodes
Mentioned books

Oct 12, 2023 • 17min
Ep 84: Storytelling Strategies for Giving Season Success with Carly Euler
Send us a textFundraising campaigns that incorporate video receive over 110% more funding than campaigns that don’t.So, why aren’t we all using video? Because gathering content is hard! Not unlike herding cats, according to nonprofits who have recognized the value but have been unable to create a content collection process that works.Carly Euler, Marketing Manager at Memory Fox, a platform that helps nonprofit marketers collect, organize, and share powerful storytelling content from their community of donors simply and effectively, shares her insights into creating an effective 3-step plan that delivers!Join Jena and Carly to take control of your visual storytelling this Giving Season, make the most of the year-end generosity to move your mission, and establish a sound visual storytelling strategy that will support your fundraising in the years to come.Plus you can join us for an “Ask Us Anything: Do Stories Really Raise More Year-End Funds?” with experts from Donorbox and MemoryFox for an insightful journey into amplifying your nonprofit’s year-end fundraising on Wednesday, October 25 at 1 pm ET.Book your seat today:https://webinars.donorbox.org/w/year-end-fundraising-stories-webinarDon’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:🖥️(7) Donorbox - YouTube The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/Support the show

Oct 4, 2023 • 15min
Ep 83: Get Resource Ready for Giving Tuesday
Send us a textIn 2023 Giving Tuesday donations could reach up to $5.1 billion. Are you ready to make the most of this wave of worldwide generosity for your organization?Cara and Lindsey Baker Bower tackle how to make your Giving Tuesday planning as easy as possible. Covering five critical Must-Do steps for a successful strategy, they set out a well-paced plan to optimize every element for meeting your fundraising goal on the day and build on that momentum to keep donations rolling in throughout the end of the year.In addition, we have three free resources to help you track your planning to hit each campaign milestone without unnecessary stress:📔Your Ultimate Guide to Giving Tuesdayhttps://donorbox.org/nonprofit-blog/guide-giving-tuesday 🗓️2023 Giving Tuesday Calendar (Downloadable)https://library.donorbox.org/2023-giving-tuesday-calendar/ 💻And for everything you need to give your campaign a boost with an impactful Giving Tuesday Crowdfunding Page, head to our Donorbox Giving Tuesday site:https://donorbox.org/giving-tuesday-fundraising# Don’t forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, are available on the Donorbox YouTube channel for your convenience, subscribe today and never miss an episode:🖥️(7) Donorbox - YouTube The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/Support the show

Sep 27, 2023 • 15min
Ep 82: The Smart Ask: Prepping a Winning Giving Season
Send us a text"30% of annual giving takes place in December, but making the ‘Smart Ask’ takes year-round planning - True or False?How many times have you heard that 30% stat in the last two weeks? Or, that 10% of year-end donations happen in the last 3 days of the year?Enough to make you break a sweat if Giving Season is one of those tasks you’ve postponed for the last nine months, we’ll bet!Prepping a winning Giving Season strategy should ideally be part of your annual strategy. But, if you haven’t, join Cara and Jena for a breakdown of all your communication and campaign must-dos into manageable steps, equipping you to tackle your year-end fundraising with confidence.Cara applies her bite-sized tips and tactics to creating and scheduling an ‘Ask’ amplifying year-end fundraising appeal plan anchored in 5 simple steps. Not only will you conquer ‘The Ask’ anxiety that’s been holding you back, but you’ll come away with sound stewardship strategy fundamentals to serve you through Giving Season and set you up for the year to come.The Donorbox Library has an excellent checklist to get you and your team on the same page for a cracking campaign:📃Prep Your Team Self-Assessment Checklist:https://library.donorbox.org/prep-your-team-self-assessment-checklist/ Plus The Nonprofit Blog has two comprehensive guides to keep you on track:✅Getting You Ready for Giving Season [With a 3-Step Roadmap]:https://donorbox.org/nonprofit-blog/giving-season ✅6 Helpful Tips for Nonprofit Giving Season:https://donorbox.org/nonprofit-blog/fundraising-season 💻And download our popular 5 A’s of Awesome Fundraising screensaver here: Introducing The 5 A's of Awesome Fundraising The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/Support the show

Sep 20, 2023 • 9min
EP 81: 3 Ways to Win Back LYBUNT Donors
Send us a textEveryone knows it’s easier to hold on to donors than find new ones, but how can you hold onto donors or win them back if you don’t know who they are? 😕LYBUNT describes donors who gave “last year but unfortunately, not this year”, something we’ve all been hearing more often than we would like in the current economic environment. But, here’s the bright side. These are not disaffected donors, and there are ways to bring them back into your donor family.To reconnect with your LYBUNT donors and develop long-lasting relationships, join Cara for 10 minutes of techniques and stewardship Pro-Tips, plus advice on how to use online donor management systems to track your donor retention rate.For more resources, and checklists to help with every step of your LYBUNT mining and stewardship planning, head to the Donorbox Library:📚 https://library.donorbox.org/ And for a recap on superior donor stewardship, head back to Episode 74: Steal this Stewardship Plan, here: https://podcasts.apple.com/us/podcast/ep-74-steal-this-stewardship-plan-free-template-for/id1483848924?i=1000623281795 Our excellent Nonprofit Blog has an excellent guide, well worth the 7-minute read:📃 What are LYBUNT and SYBUNT Reports? [All You Must Know]https://donorbox.org/nonprofit-blog/lybunt-sybunt-reports And a comprehensive guide to set you up for stewarding success:✅ Donor Stewardship: Motivate Donors to Stay and Support:https://donorbox.org/nonprofit-blog/donor-stewardship ✅ 8 Donor Metrics to Improve Donor Stewardship & Fundraising:https://donorbox.org/nonprofit-blog/donor-metrics If we have inspired you to get ahead of the curve you can join Cara’s Masterclass: 30 Days to Your Year-End Campaign course with our special podcast 15% discount, using the promo code PODCAST to register. Find out more from Cara in the episode, or register here: https://academy.donorbox.org/ This offer is valid until the course begins at 1 p.m. Eastern on Tuesday, September 26.The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/Support the show

Sep 13, 2023 • 14min
Ep 80: Master Year-End Giving: Tips, Tactics, and Tools
Send us a textIt’s that time of year again! So, are you going to procrastinate, panic, or perfect your year-end giving campaign? 30% of all donations are made in December! As enticing as that sounds to any nonprofit fundraiser, it also means having your campaign ducks lined up and ready to go long before November rolls around and Giving Season gets into gear.For all nonprofits, year-end campaigning is a crucial opportunity to raise funds, engage supporters, and increase awareness for their mission. Join Cara and Jena for tried and tested tips, plus fresh thinking and new tactics to keep your campaign momentum and your donations ticking upward, from Giving Tuesday to the last (very busy) day of the year! If we have inspired you to get ahead of the curve you can join Cara’s Masterclass: 30 Days to Your Year-End Campaign course with our special podcast 15% discount, using the promo code PODCAST to register. This offer is valid until the course begins at 1 p.m. Eastern on Tuesday, September 26. Find out more from Cara in the episode, or register here: https://academy.donorbox.org/ If you are interested in making this your best year-end campaign to date, don’t forget our excellent Nonprofit Blog has comprehensive guides to set you up for fundraising success:🧭Getting You Ready for Giving Season [With a 3-Step Roadmap]:https://donorbox.org/nonprofit-blog/giving-season 🧭6 Helpful Tips for Nonprofit Giving Season:https://donorbox.org/nonprofit-blog/fundraising-season 🧭How to Write a Powerful Year-End Giving Letter (with Samples):https://donorbox.org/nonprofit-blog/year-end-giving-letter The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/?utm_source=youtube&utm_medium=podcast&utm_campaign=ep_77Support the show

Sep 4, 2023 • 16min
Ep. 79: Brand Messaging for New Nonprofits with Zach Thanasilangkul
Send us a text⚠️Do you struggle to communicate your nonprofit’s mission and impact online?If you have ever wondered how successful nonprofits get their mission and impact message across online with such clarity, join Jena and Zach Thanasilangkul for 20 minutes and change your nonprofit’s trajectory.Digging into frameworks and formulas that help clarify and hone brand awareness messaging for new, and established but struggling, nonprofits Zach shares how to create a clear and compelling message for your nonprofit online.As a sought-after communications coach and founder of Mission Driven Impact, a training company that helps nonprofits clarify their online brand message, Zach has the inside track to ensure they make the impact they were called to make!Don’t miss the opportunity to develop a simple, sustainable, and scalable brand awareness strategy that raises awareness, and inspires action.✅You can find out more about Zach and Mission Driven Impact here: https://www.linkedin.com/in/zachthanasilangkul/Or here:✅http://www.missiondrivenimpact.com/ Plus our excellent Nonprofit Blog has a comprehensive guide to set you up to move your mission from idea to impact:✅Nonprofit Communications Plan: All You Should Know:https://donorbox.org/nonprofit-blog/nonprofit-communications ✅7 Essential Tips for Building a Strong Nonprofit Brand:https://donorbox.org/nonprofit-blog/building-a-strong-nonprofit-brand Learn more about maximizing your organization’s fundraising and reaching your mission goals with the right tools with Donorbox. Get connected with Donorbox Academy monthly Premium workshops -- email academy@donorbox.orgThe Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/Support the show

Aug 24, 2023 • 20min
Ep 78: Cracking Crypto, Donating Non-Cash Assets with Alex Wilson
Send us a textAre you unsure about crypto and stock donations and how they can benefit your organization? Spend just 20 minutes with Alex Wilson, co-founder of The Giving Block, and gain the knowledge you need to make an informed decision.Today's donors are looking for modern and diverse ways to give. Alex and Cara discuss the benefits of accepting cryptocurrency and stock donations, which can attract new audiences and potential supporters. With the convenience of online giving, these types of donations are gaining popularity and can significantly boost your fundraising efforts.If you want to bring your non-profit into the future, accepting cryptocurrency and stock donations is a great step. If you are interested in learning more about this topic (and you should be!) follow the link below and join Alex and Donorbox Product Manager Zarq Iqbal at our upcoming free webinar.Crypto & Stock Giving 101: The Benefits for Nonprofits & DonorsSeptember 7, 2023 14:00ETRegister for this free webinar today so you don’t miss out on learning about this powerful way of giving and the effective integration that will help you manage it.↓https://webinars.donorbox.org/w/crypto-stock-donationsDon’t forget our excellent Nonprofit Blog has comprehensive guides to set you up for fundraising success:🪙Donorbox & The Giving Block: Accept Crypto and Stock Donations with a Seamless Integration:https://donorbox.org/nonprofit-blog/donorbox-the-giving-block-integration 🪙The Ultimate Guide to Accepting Crypto Donations:https://donorbox.org/nonprofit-blog/donorbox-guide-to-crypto-donations 🪙How to Accept Stock Donations | The Donorbox Guide:https://donorbox.org/nonprofit-blog/accept-stock-donations-donorbox Learn more about maximizing your organization’s fundraising and reaching your mission goals with the right tools with Donorbox. Get connected with Donorbox Academy monthly Premium workshops -- email academy@donorbox.orgThe Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/Support the show

Aug 23, 2023 • 18min
Ep 77: Nonprofit Advocacy 101 with Lindsey Baker Bower
Send us a text🎙️Finding the line between nonprofit advocacy and political action can be tricky!⚖️ Discover how to navigate the sometimes blurred line between sharing the value of your mission and actively lobbying to influence legislation. Join Jena and Lindsey Baker Bower to learn about the importance of nonprofit advocacy and how it can potentially affect your tax exemption status if it crosses the line into political action. From the difference between advocacy and lobbying to covering legal and ethical aspects of nonprofit advocacy, we unpack best practices and strategies to achieve your organization’s goals, plus tips on how to measure impact, and examples of successful advocacy campaigns.Marketing Content Writer at Donorbox, educator, and nonprofit professional Lindsey has years of experience helping arts nonprofits with their fundraising messaging and strategy. Her blog on nonprofit advocacy and other invaluable fundraising guides and resources can be found on our excellent Nonprofit Blog, including these to set you up for advocacy success:🙏Understanding Nonprofit Advocacy – A Comprehensive Guide [with Examples]:https://donorbox.org/nonprofit-blog/nonprofit-advocacy 🙏How to Set and Meet Fundraising Goals the Smart Way (+13 Tips):https://donorbox.org/nonprofit-blog/set-and-meet-fundraising-goals Learn more about maximizing your organization’s fundraising and reaching your mission goals with the right tools with Donorbox. Get connected with Donorbox Academy monthly Premium workshops -- email academy@donorbox.orgThe Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/?utm_source=youtube&utm_medium=podcast&utm_campaign=ep_76Support the show

Aug 16, 2023 • 6min
Ep 76: 4 Key Foundations for Donor Retention
Send us a textRefresh your stewardship and donor retention strategies in just 6 minutes!Join Cara for four foundational learnings to retain the donors you’ve worked so hard to gain. The busiest time of the year is on its way, so before we’re swamped with year-end strategies, appeals, and campaigns, take a moment to refresh your stewardship and donor retention strategies.Heading into Giving Season knowing your loyal donors are there to support your mission can take a lot of pressure off meeting your fundraising goals. With donor acquisition and retention rates continuing to shrink, focusing on nurturing your donor relationships is essential for year-end success. Touching on the key learnings from our most popular episodes, Cara unpacks 4 learnings that will help you hit the ground running as Giving Season approaches.Don’t forget our excellent Nonprofit Blog has comprehensive guides to set you up for retention and stewarding success:🙏Donor Stewardship: Motivate Donors to Stay & Support:https://donorbox.org/nonprofit-blog/donor-stewardship 🙏8 Donor Metrics to Improve Donor Stewardship & Fundraising:https://donorbox.org/nonprofit-blog/donor-metrics 🙏34 Heartening Thank-You Messages to Church Members for Supporthttps://donorbox.org/nonprofit-blog/thank-you-messages-church-members-support 🙏20 “Thank You for Donation” Quotes to Convey Your Gratitudehttps://donorbox.org/nonprofit-blog/thank-you-for-donation-quotes 🙏Donor Stewardship: Motivate Donors to Stay & Supporthttps://donorbox.org/nonprofit-blog/donor-stewardshipLearn more about maximizing your organization’s fundraising and reaching your mission goals with the right tools with Donorbox. Get connected with Donorbox Academy monthly Premium workshops -- email academy@donorbox.orgThe Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/Support the show

Aug 8, 2023 • 22min
Ep 75:6 Steps to Raise Awareness with Zach Thanasilangkul
Send us a textDoes your nonprofit marketing feel like a guessing game? If you are a nonprofit startup this is an absolute must-listen! Jena and Zach Thanasilangkul, communications coach and founder of Mission Driven Impact, tackle six practical questions nonprofits need to answer to clarify their message, define their donor journey, and attract an engaged audience. Mission Driven Impact helps nonprofits refine their message to get the word out online to raise awareness of their mission and ensure they make the impact they were called to make. Using a 6-step framework Zach talks us through vital, practical questions nonprofits need to answer to reach the right person, at the right time, with the right message to build and grow an engaged audience. Don’t miss the opportunity to develop a simple, sustainable, scalable marketing plan that raises awareness, and inspires action.✅ You can find out more about Zach and Mission Driven Impact here: https://www.linkedin.com/in/zachthanasilangkul/Or here:✅ http://www.missiondrivenimpact.com/ Plus our excellent Nonprofit Blog has a comprehensive guide to set you up to move your mission from idea to impact:✅ Nonprofit Marketing Plan and Content Plan – A Comprehensive Guide:https://donorbox.org/nonprofit-blog/nonprofit-marketing-plan-and-content-plan ✅ 9 Must-Have Nonprofit Marketing Materials for 2023:https://donorbox.org/nonprofit-blog/nonprofit-marketing-materials Learn more about maximizing your organization’s fundraising and reaching your mission goals with the right tools with Donorbox. Get connected with Donorbox Academy monthly Premium workshops -- email academy@donorbox.orgThe Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924 🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ 🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com 🎙️ Amazon Music: https://amzn.to/3oppTeO Find out more at: https://donorbox.org/ Support the show