The Nonprofit Podcast Ep 101:Trust Matters: Ethical Storytelling for Donor Engagement
Facing a nonprofit storytelling content dilemma?
Sharing powerful stories to illustrate mission impact can present tricky ethical decision-making for nonprofits. In this episode, we dive into finding the delicate balance between impact and integrity that allows us to tell stories that uplift rather than exploit while inspiring action from donors.
Join Cara and Carly Euler, Marketing Manager at Memory Fox, for 20 minutes of sound, easy-to-implement advice and best practice using the science of storytelling to ensure ethical, inclusive, and respectful storytelling is central to your organization.
Producing ethical nonprofit stories is all about connecting with your community and building on the trust relationship you have created with them. By leveraging the science of storytelling, you can transform your impact narrative while maintaining integrity and respect for the people you serve, empowering their voices through inclusivity. Prioritizing ethical storytelling safeguards your organization’s reputation and shows you care about making a positive impact. It’s not just about the community—it’s about your organization’s integrity.
We have a wide range of resources to support you in your ethical storytelling journey. Memory Fox has recently released a report that digs deep into how to promote equity and inclusion through storytelling, you can download it here:
🔖2023 Ethical Storytelling Report: https://www.memoryfox.io/ethical-storytelling/
💻Or catch up with their “Narratives With Integrity Series” December 2023 panel discussion here: https://www.memoryfox.io/ethical-storytelling-panel/
Don’t forget to sign up for the next panel discussion on March 13, 2024.
The Nonprofit Blog also has 2 excellent resources to assist:
📑The Ultimate Guide to Nonprofit Storytelling (30+ Tips)
https://donorbox.org/nonprofit-blog/nonprofit-storytelling-guide
📑How Storytelling Increases Trust in Your Nonprofit
https://donorbox.org/nonprofit-blog/nonprofit-storytelling
Plus you can access 3 Donorbox webinars featuring nonprofit storytelling to help build a strong, ethical foundation for your organization’s program:
💻Donorbox Webinar 'Story Telling' to Build Your Nonprofit's Charisma and Impact | Donorbox
💻Ask Us Anything Ask Us Anything: Do Stories Really Raise More Year-End Funds?
💻6 Types of Stories Nonprofits Should be Telling on Social Media | Donorbox Webinar
https://www.youtube.com/watch?v=y2X8zfOixgg&list=PLKmtT4hz3Ih5tfxyDUW0jnpOfLPOStBpq&index=47