Perfume Room

Emma Vernon
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Jun 7, 2022 • 1h 4min

53. Fragrance Shouldn't Be 'Genderless' (w/ Boy Smells Founder Matthew Herman)

Boy Smells Founder Matthew Herman is in the Perfume Room today! A personal fave candle and fragrance line of mine, Boy Smells is an accessible, inclusive, cheeky, post-binary personal care brand that elevates your intimate world. What began as a messy kitchen experiment has become is an award-winning, global brand with beautifully complex scents developed by master perfumers. Matthew is a delight and is chockfull of fun stories including the time he drank Negronis with Kacey Musgraves in the Robertet offices. And if you’re not in the know, Genderless ≠ Genderful™, and in today’s episode, you’ll learn exactly what each means, and why they are different. FRAGS MENTIONED: Marissa Zappas, Boy Smells Hinoki Fantome, Byredo: Tulipe, No Man’s Land; Helmut Lang EDP, Nasomatto Baraonda, Maison D'Etto Noisette, Bastide Aix en Provence Neroli Lumiere, Sana Jardin Berber Blonde, Boy Smells: Hinoki Fantôme, Rose Load, Violet Ends; Polo Green, Caswell-Massey Greenbriar, Gap: Rain, Grass; The Body Shop Mango Body Butter, Versace Baby Blue Jean, Jill Sander Cologne, Issey Miyake, Tom Ford Tuscan Leather, Le Labo Santal 33, Boy Smells: Suede Pony, Violet Ends, Tantrum FOLLOW/SHOP: www.boysmells.com @boy__smells SHOP MY DISCOVERY SET: twistedlily.com/products/twisted-talent-x-emma-vernon 10% off at luckyscent.com with code 'pf10' 
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May 31, 2022 • 1h 18min

52. A Fraghead Hotel!!! (w/ The Maker Co-Founders Lev Glazman and Alina Roytberg)

Beyonce and Jay-Z, Barack and Michelle, David and Victoria… LEV & ALINA. Today, I sit down with the ultimate power couple—The Maker Hotel & Fragrance Co-Founders, Lev Glazman and Alina Roytberg. Business and life partners whose titles (past and present) span from Founders to Presidents to Hoteliers to Noses to Designers to Restauranteurs, are also the same duo behind Fresh Beauty. We discuss the intimacy and role  scent has played in their own relationship, the SOLE fragrance behind the Iron Curtain (and the one that secretly penetrated it), how their respective upbringings in the Soviet Union impacted their fragrance journey, and, of course, the story of The Maker Hotel — a hotel by and for fragrance enthusiasts complete with a dedicated fragrance library and an eponymous line of luxury perfumes and candles. FRAGS MENTIONED: Floris Platinum 22, Commodity Paper +, The Maker: Stag, Libertine, Wild, Naked; Miss Balmain, Red Moscow (Men’s & Women’s), Lancome Climat, Guerlain Vetiver, Paco Rabanne, Givenchy Gentleman, Nina Ricci L’Air du Temps, Joop!, The Maker Spiritus (candle), The Maker Fire FOLLOW: @themakerhotel @perfumeroompod SHOP/VISIT THE MAKER: themaker.com SHOP MY DISCOVERY SET: twistedlily.com/products/twisted-talent-x-emma-vernon
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May 24, 2022 • 56min

51. Perfume That's Meant to Surprise *and Delight* (w/ Maison Crivelli Founder Thibaud Crivelli)

Maison Crivelli Founder Thibaud Crivelli is in the Perfume Room this week! Thibaud shares the ethos behind ‘slow perfume,’ the thru-line of *shock* in all of his fragrances, tales of his travels around the world the scents that came from them, the multi-sensorial discovery kit and what's actually on those re-usable blotters (spoiler alert: it’s not just pretty patterns), the biggest compliment-getter of the collection (thus far ;)), and of course, what’s next. FRAGS MENTIONED: Maison Crivelli: Citrus Batikanga, Papyrus Moleculaire, Hibiscus Mahajad, Santal Volcanique, Papyrus Moleculaire, Lys Solaberg, Patchouli MagnetiK, Citrus BatiKanga, Armani Acqua di Gio, YSL Live Jazz, Hermes Terre d'Hermes, Dior Homme, Lancome Figues & Agrumes, Frederic Malle Iris Poudre, Nettuno Mendittorosa, Maison Crivelli: Iris Malikhan, Rose Saltifolia FOLLOW: @maisoncrivelli 10% off w/ code perfumeroom10: twistedlily.com WATCH PERFUME ROOM LIVE: https://caveat.nyc/event/perfume-room-live-5-21-2022/
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May 17, 2022 • 58min

50. When Fragrance Creates Community (w/ BROWN GIRL Jane Co-Founders Malaika Jones and Tai Beauchamp)

Today I am joined by BROWN GIRL Jane Co-Founders Malaika Jones and Tai Beauchamp. BROWN GIRL Jane is Black women-owned, plant-based wellness line with everything from CBD gelees and serums to you guessed it… fragrance! What all of their products have in common is the they were specifically designed with the needs and wants of BIPOC women in mind. In this episode we discuss the inspiration behind the brand, the kismet story behind its founding, and of course… the most recent expansion into fragrance!  FRAGS MENTIONED Grace de Monaco Promenade Sur le Rocher, BROWN GIRL Jane: Lamu, Casablanca; Frederic Malle Portrait of a Lady, Byredo Oud Accord, BROWN GIRL Jane Baha’i, Creed, Bond No. 9, Issey Miyake, Dior Poison, Oil of Olay, VS Pear Glace, DKNY Cashmere Mist, By Kilian Love Don’t Be Shy, B&BW, Jean Paul Gaultier, Miss Dior, Chanel Chance FOLLOW: @itsbrowngirljane @taibeau @browngirlmalaika SHOP: www.browngirljane.com VOTE FOR TFF Awards: fragrance.org
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May 10, 2022 • 1h 3min

49. Fragrance Brands *Should* be Educating the Consumer (w/ Floral Street Founder Michelle Feeney)

Veteran beauty exec turned fragrance founder Michelle Feeney is in the Perfume Room today. Michelle's illustrious background in the industry spans everything from launching Creme de la Mer, spearheading the MAC AIDS initiative as the VP Communications, and later becoming the CEO of St Tropez. Today, she is the Founder and CEO of Floral Street, a fragrance brand known for its sustainable packaging and ingredients. Michelle and I chat about everything from her glam PR life in NYC in the 90s, the process of collaborating with renowned Master Perfumer Jerome Epinette, Floral Street’s expansion into the home space, how her family's wine business informed the brand's creative direction, and of course, the most memorable piece of advice she ever received… from Liza Minelli. FRAGS MENTIONED: Au Pays de la Fleur D'Oranger Neroli Blanc Intense, ALOF Freckled and Beautiful, PdM Oriana, By Kilian Love Don't Be Shy, Memo Sintra, Nobile 1942 Perdizione, Floral Street: Sunflower Pop, Black Lotus, Iris Goddess, Ylang Ylang Espresso; Prescriptives Calyx, Floral Street: Wild Vanilla Orchid, Wonderland Peony; Dior poison, Revlon Charlie, Cacharel Anais Anais, L’Artisan Parfumeur, Floral Street: Chypre Sublime FOLLOW: @floralstreet_ DISCOUNT: www.floralstreet.com PERFUMEROOM20 for 20% off VOTE FOR TFF Awards: fragrance.org
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May 3, 2022 • 1h 4min

48. Creating The Next Mugler Angel (w/ Master Perfumer and Akro Co-Founders Olivier Cresp and Anaïs Cresp)

Today’s episode is the best, and that’s my 100% objective take. We are joined by two of three co-founders behind Akro— multi-award-winning Master Perfumer Oliver Cresp, and his daughter/Co-Founder, Anaïs Cresp (the third founder who unfortunately could not join is Anaïs’ partner, Jack Miskelly). Akro is an incredible (and very new) niche brand that creates daring, polarizing, addicting fragrances inspired by everyday vices. We discuss the inspiration behind the line as well as the personal stories behind each fragrance, and Olivier explains the very nuanced difference between abstract versus figurative fragrances (he operates in the ‘figurative’). DW; we obviously discuss Angel and Olivier reveals how despite its mainstream popularity, it was actually one of the the first-ever *niche* fragrances. Olivier also defines his signature style within his diverse and prodigious portfolio. FRAGS MENTIONED: Akro: Ink, Dark, Awake, Haze; Mugler Angel, Akro: Malt, Smoke, Night, Malt, Ink; Guerlain Vetiver, D&G Light Blue, Penhaligon’s Juniper Sling, Dolce & Gabbana Dolce & Gabbana, Nina Ricci Nina, YSL Black Opium, YSL Mon Paris, Kenzo, Givenchy Gentleman FOLLOW AKRO: @akrofragrances @oliviercresp 10% OFF WITH CODE 'PERFUMEROOM10': https://twistedlily.com/collections/akro-1  GET TIX PERFUME ROOM LIVE: https://tinyurl.com/yckrcxs6
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Apr 26, 2022 • 50min

47. A 'Perfect' Perfume is Boring (w/ Master Perfumer Alberto Morillas)

Today, world-renowned, award-winning Master Perfumer Alberto Morillas is in the Perfume Room! Alberto is the visionary (and nose) behind blockbuster fragrances you know and love like Estee Lauder Pleasures, Gucci Bloom, CK One, Versace Bright Crystal, Kenzo Flower, Lancome Miracle, Thierry Mugler Cologne, Marc Jacobs Daisy and Armani Acqua Di Gio… and there are hundreds more where that came from! In this episode, we talk mostly about his own personal pride and joy-- his candle and fine fragrance parfum d’excellence: Mizensir. We discuss how and where he sources inspiration, his creative process, what it’s like being in business with his family, his muses, the art and science of perfumery, and of course, Mizensir's newest launches: Vert Empire and Ambre Magique. FRAGS MENTIONED: Mizensir: Luxury, Vert Empire, Très Chère, Little Bianca, Ambre Magique; Kismet Olfactive: Tuberose Tantra, Nymphea, Wedding in Oaxaca, Nostalgia, Studio Scent; Mizensir Verveine Menthe, Mizensir White Rose, Cartier Must II Cartier, Rochas Byzance, Courrèges FH 77, Mizensir Ambre Magique, Estee Lauder pleasures, CK One, Marc Jacobs Daisy FOLLOW ALBERTO: @morillas.alberto FOLLOW MIZENSIR: @mizensirparfums 10% OFF MIZENSIR WITH CODE ’PERFUMEROOM10’ : https://twistedlily.com/collections/mizensir
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Apr 19, 2022 • 55min

46. The Venn Diagram of Wrestling and Fragrance (w/ Wrestler & Producer Gail Kim)

Wrestling Champion, Hall of Famer, and Producer Gail Kim is in the Perfume Room today. This episode is a little less perfume-centric than others, but there are so many parallels in both industries and if you've ever wondered anything about the behind the scenes of wrestling, today's ep is for you. We chat about everything from cultivating a wrestling persona, developing a signature move, the smells of Gail's celeb-chef husband Robert Irvine, as well as the bad ['f' and 'o'] words that need to be retired for good. FRAGS MENTIONED: Davidoff Cool Water, Kenneth Cole Vintage Black, Bleu de Chanel, Ralph Lauren Romance, Burberry, Akro Ink, Akro Malt, Mizensir Ambre Magique, Mizensir Vert Empire FOLLOW GAIL: @gailkimitsme TWISTED LILY DISCOVERY KIT: twistedlily.com/pages/emma-vernon SHOP MY DISCOUNTS: linktr.ee/emmavern
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Apr 12, 2022 • 56min

45. The Drugstore Fragrance Brand That's Giving *Niche* (w/ Good Chemistry Fragrance Director Greta Pagel)

My quest for high quality, great-smelling fragrance that costs less than a SweetGreen salad is never-ending, and today I chat with Greta Pagel—the Fragrance Director of the brand I think does it best: Good Chemistry. Greta leads all fragrance development and strategy at Good Chemistry and ILLUME (including perfume, personal care, and home fragrance). We discuss what happened to some of our favorite discontinued gems (looking at you Brainiac)/ if they’ll ever come back, secrets notes, how Greta got into fragrance development professionally, the process of creating your fave mass-market scents, the newness that is Coco Blush, and what we can look forward to within the next year! FRAGS MENTIONED: The Maker Wild, The Maker Fire, West Third Lost California, Good Chemistry Brainiac, Baccarat Rouge 540, Mugler Angel, Byredo Lil Fleur, Jovan Patchouli Oil, Guerlain Vetiver, Coty Wild Musk, YSL Paris, Bleu de Chanel, CB I Hate Perfume Walking in the Air, Good Chemistry Wild Child, Good Chemistry Magnolia Violet, Jovoy Remember Me, Milano Fragranze Basilica, Affinessence Paris Santal Basmati, Strangers Parfumerie Chokedee, Chabaud Lait et Chocolat, Good Chemistry: Tiger Lily, Copper Canyon, Pink Palm, Coco Blush, Sugar Berry; Maison Margiela Replica Beach Walk, Pink Sugar Aquolina, EB Florals Fragile Violet, Good Chemistry Queen Bee FOLLOW: @lovegoodchemistry DISCOUNT: www.good-chemistry.com PERFUMEROOM15 for 15% off
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Apr 5, 2022 • 52min

44. The Scents Your Fave Sister Duo are Wearing (w/ Sisters and Artists Susan Alexandra and Janie Korn)

NY’s most creative, cult-fave sister-duo Susan Alexandra and Janie Korn are in the Perfume Room today! Susan is the creator of the ever-whimsical, kitschy Susan Alexandra brand — beloved for her colorful beaded bags, jewelry, and homeware (and celeb following), and Janie is known for her often-customizable, highly-destructible sculptures [read: candles] which are the perfect mix of nostalgic, cheeky, and off-kilter (and are also sold at the magical Susan Alexandra brick & mortar on 33 Orchard). Curious what kind of childhood led to this unparalleled level of creativity? Want to know if their fragrance tastes match their art? SAME. And today we'll find out from the person who knows them best: each other. FRAGS MENTIONED: Marissa Zappas Imperia La Divina, Frederic Malle French Lover, The Goddess Line Lakshmi, Frederic Malle Iris Poudree, Gap Om, Elizabeth Arden Sunflower, Mugler Angel, Armani Code, YSL Nu, YSL Opium, Hilde Soliani Fraaagola Saalaaata, Hilde Soliani Hot Milk, Marissa Zappas Annabel’s Birthday Cake, Essential Faith, Le Labo Bergamote 22, L’Orchestre Rose Trombone, Mancera Roses Greedy, Montale Roses Musk, Montale Intense Cafe, Roja Elixir Pour Femme, Le Labo Musc 25, Marissa Zappas Paradise Edition, MFK BR 540, Le Labo The Noir 29, Le Labo Santal 33, Le Labo Bergamote 22, Swiss Army, Clinique Aromatics Elixir, B&BW Freesia FOLLOW: @susan_alexanda @janiekorn SHOP: susanalexandra.com || janiekorn.com SHOP MY DISCOUNTS: linktr.ee/emmavern FOLLOW PERFUME ROOM: @perfumeroompod

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