
The Optimal Path
The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.
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Latest episodes

Sep 29, 2022 • 35min
Creating a playbook for continuous research with Josh Morales | Miro
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can connect with Josh on LinkedIn or check out his Instagram account (@joshdixit). And if you'd like to discuss the episode with other listeners, socialize with guests, and find extended host notes with further resources—check out the Host Posts space inside the Maze Community.Resources mentioned:Behave by Robert SapolskyJust Enough Research by Erika HallMaze x ADPList UX Leadership Playbook: Democratizing Research to Deliver Impact at ScaleFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

Jul 28, 2022 • 27min
Software as a medium of human expression with Bob Baxley | ThoughtSpot
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can connect with Bob on LinkedIn and Twitter. And if you'd like to discuss the episode with other listeners, socialize with guests, and find extended host notes with going further resources—check out the Host Posts space inside the Maze Community.Resources mentioned:How we built the Figma design team by Noah LevinFrom Counterculture to Cyberculture by Fred TurnerStewart Brand's Whole Earth CatalogCreativity, Inc. by Ed Catmull and Amy WallaceCreative Selection by Ken KociendaFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

Jul 14, 2022 • 37min
How to design onboarding experiences that drive product-led growth with Pulkit Agrawal | Chameleon
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can connect with Pulkit on LinkedIn and Twitter.Resources mentioned:B.J. Fogg, Behavior Scientist at Stanford UniversityFriction Logs: The Key to Unlocking Product Growth by ChameleonUserOnboard: Teardowns of your favorite web apps' first run experiences by Samuel HulickHow to Run User Surveys in the Age of Product-Led Growth by ChamaleonNudge by Richard H. Thaler and Cass R. SunsteinFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

Jun 30, 2022 • 42min
The rise of customer-centricity with Benjamin Humphrey | Dovetail
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can connect with Benjamin on LinkedIn.Resources mentioned:Foundations of atomic research by Tomer SharonLegacy by James KerrSuper Pumped: The Battle for Uber by Mike IsaacThe Eric Andre ShowFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

28 snips
Jun 16, 2022 • 34min
The relationship between business and design with Erika Hall | Mule Design Studio
Erika Hall, a veteran design consultant, discusses the relationship between business and design, the importance of designers understanding their role, and the significance of removing fear from work. They recommend industry books and share an unusual habit of biking with a joyful dog.

Jun 2, 2022 • 33min
Designing for communication interfaces with Renato Valdés Olmos | Pitch
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can follow Renato on Twitter (@renn) or check out his website.Resources mentioned:Org Design for Design Orgs by Kristin Skinner and Peter MerholzHigh Growth Handbook by Elad GilManaging Oneself by Peter F. DruckerFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

May 18, 2022 • 31min
The why and how of accessible design with Samuel Proulx | Fable
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can follow Samuel on Twitter (@fastfinge).Resources mentioned:Maze Community Event: Designing for Accessibility (Event recording)Web Content Accessibility Guidelines (WCAG) by the Worldwide Web Consortium (W3C)Fable UpskillThe End of Average by Todd RoseFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

May 5, 2022 • 40min
Building ethical research practices with Melanie Buset | Spotify
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can connect with Melanie on LinkedIn or check out her articles on our blog, In The Loop.Resources mentioned:Assumption Slam by JB (Shopify UX)A More Beautiful Question by Warren BergerUX research best practices: Building and researching products with ethics in mind by Melanie BusetFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

Apr 21, 2022 • 31min
A framework for decision-driven research with Roberta Dombrowski | Maze
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can follow Roberta on Twitter (@robertalearns) or check out her website.Resources mentioned:A Framework for Decision Driven Research by Roberta DombrowskiKolb’s Experiential Learning CycleTeresa Torres’ Continuous Discovery FrameworkContinuous Discovery Habits by Teresa TorresA Framework For Decision-Driven User Research by User Interviews (Maze Community Event)Follow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

Apr 7, 2022 • 36min
Building organizations that learn with Behzod Sirjani | Yet Another Studio
The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can follow Behzod on Twitter (@beh_zod) or check out his website.Resources mentioned:You Are Not Your Research Report by Behzod Sirjani (UXRConf 2020)The Organizational Appetite for Research by Behzod SirjaniThe Field Study Handbook by Jan ChipchaseDemocratizing Research to Deliver Impact at Scale by Maze and ADPListFollow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!