One thing that I talk about often is the intersection of technology and content...in the case of this episode: Artificial Intelligence.In this episode, I share what impact AI can have on all of us. Not just our careers but our everyday lives.You can find the link to AI Ross here >>> https://twitter.com/foundationincco/status/1683821288819654658?s=46&t=irATAyz5mBSZy-v2YYh31w

Podcast discusses creating marketing strategies that educate, engage, entertain, and empower. Topics include mixing audio tracks with video assets, business growth challenges using HubSpot, Spotify's marketing campaign controversy, successful marketing campaigns by Spotify, Philadelphia cream cheese, and Werther's candy, and the influence of marketing campaigns on consumer behavior like the diamond engagement ring industry.

In this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on your team are depending on you to answer various questions, provide approvals, etc.So how did I do this successfully?Between the power of documentation, efficient time management, a change (advantage) with the time zone change, and some self-awareness, I am so glad I did.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

The most frequently asked questions that come up when I talk to people about being shy is >>>How do you navigate through networking events?How do you navigate corporate events?How do you attend a conference and stay motivated?How can you ensure that your time is maximized at these events?How can you ensure that you’re not that shy person in the corner that doesn’t want to approach people?--So today, I'm going to share 15 tips on how to navigate events, conferences, networking etc. as a shy person.Whether it be things you can do before the event on social media, during the event to avoid being awkward and creepy, and even after the event to keep up with all of the people you've met, I'm happy to share these tips that I wish I had when I first started attending events years ago.

The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use Reddit to drive traffic, build community and increase revenue.On this episode, I'll share how I've not only used Reddit to drive results for my business and clients but I've studied what companies like Pact Coffee, Beardbrand, and more have done to win on Reddit.

I'm excited to share one of the most popular keynotes that I have ever given.In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you're in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit.The satisfaction of finding content ideas that are worth pursuing is similar to the satisfaction that I would get finding Waldo.Keywords Aren't EnoughI say this because a lot of organizations spend too much time and resources relying on keyword research tools and not enough time studying the habits, behaviors, and thinking of their customers.

In this episode, I’m going to share seven simple yet important tips that will help you on your pursuit of creating something great.It’s a combination of a handful of different ideas I’ve spoken on in the past all brought together in one episode for you to enjoy.I’m sure that some of these ideas will be messages you’ve heard before and some might be a bit new.Either way, I hope that this Journal Entry helps you in your pursuit to create a life that you consider great.

Join me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer. Susan Rogers, PhD, is a cognitive neuroscientist and author of This Is What It Sounds Like: What the Music You Love Says About You. Prior to her science career Susan was a record producer and engineer, known chiefly for her work with Prince and Barenaked Ladies and she currently teaches for Berklee College of Music.Susan was Prince’s staff engineer during Prince’s commercial peak and worked on albums like Purple Rain, Around the World in a Day, Sign o’ the Times and the Black Album.But that’s not all Susan is known for. She’s the author of This Is What It Sounds Like. (https://www.thisiswhatitsoundslike.com/) A book that breaks down why you fall in love with music. She gives real world examples, so you can help identify your “listener type“ and help you appreciate even some “really bad“ music that you probably dismissed as being trash. You might not realize it but it has more to do with psychology and neuroscience than you think.This interview is important because in my opinion some of the greatest creators of all time are musicians. The greatest musicians have created songs, melodies and albums that have been listened to for decades. And some of them are what Susan describes as Hyper Creatives. A concept that I’m excited to share with you even more in this episode.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

In this episode, I share my Keynote presentation that I gave about the power of experimentation to the audience at MozCon, one of the leading SEO conferences in the world.I’m sure you know, consciously or subconsciously, just how powerful experimentation is.Experiments have helped us create, cure diseases, invent things like velcro, Pumpkin Spice lattes and more.So, how can you strategically experiment with your content?And one myth I want to debunk right now: Experimentation is not just for big brands.Experiments work for small and medium sized brands as well. So, whether it’s Reddit, Quora, Slideshare, Quora, or Instagram, I share some of the results of my content experiments in hopes that you too will dive into your own content experiments.Build. Ship. Learn. Decide. This framework has fundamentally allowed me to quickly ship ideas, kill ideas, and, most importantly, understand what ideas work well for my business.

In this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like investors in order to drive content results.This is one of my favorite things to talk about because I live and breathe this.---I bought my very first stock in 2008. I bought the GM stock at a time when I thought, I would definitely get a return on my investment. I told myself, “it’s GM. Even in the midst of a global recession, GM won’t go bankrupt. That will never happen. It can’t. This brand has been around my entire life.”Well, GM went bankrupt and I lost everything.But in this moment I learned something that is very applicable to marketing and investing alike. And that is that you cannot and should not jump into any market without doing your homework, studying the industry, studying your audience, understanding the game. You can’t just jump in thinking that you know everything about the market without studying the market.So, what does studying look like, and how did I recoup from my GM stock investment? Listen to today's episode to learn more.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn