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Create Like the Greats

Latest episodes

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Oct 12, 2023 • 59min

How Linktree Became Worth $1.3B: A Product-led Marketing Case Study

Discover the game-changing product-led marketing strategies that propelled Linktree to success, including the use of user feedback, freemium pricing, organic marketing through word of mouth, network effects, and educational content. The podcast also explores the challenges faced by creators and the importance of Linktree in linking platforms. Additionally, it discusses the birth of Linktree and the significance of innovation, user feedback, strategic partnerships, monetizing passions, and tapping into viral loops and network effects.
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Oct 5, 2023 • 27min

How I Use AI to Drive Better ROI as a Marketer

There are some folks out there who believe that Artificial Intelligence (AI) is just a trend. I don't think so. I think it's here to stay.Now, I understand that that may be a very scary thought and makes you wonder, "where do I begin?" In this episode, I share how AI tools like Jasper, Copy.ai, Midjourney and more are helping me create more great content and improve workflows.If you're enjoying the show, don't forget to give us a 5 star rating wherever you get your podcasts.
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Sep 29, 2023 • 59min

How Prince Sold Over 100 Million Records & Won 7 Grammys

In this episode, I share some of the insights that I gained while talking to Dr. Susan Rogers, Prince's staff engineer during his meteoric rise to fame. I also share my perspective on this as an entrepreneur and the lessons we can learn from Prince's life, art, and career.Listen to the full Dr. Susan Rogers Episode Here >>> Apple Podcasts: https://podcasts.apple.com/us/podcast/dr-susan-rogers-a-conversation-with-a/id1653650073?i=1000617217911Spotify: https://open.spotify.com/episode/1lGtm6KSTaxuj6wrQqGQxK?si=NHD9__PnQrKNhKl0m14V3QFoundation Marketing Website: https://foundationinc.co/podcasts/create-like-the-greats/dr-susan-rogers/
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Sep 26, 2023 • 28min

Interviewed by AI: My Brandweek Miami Experience w/Matilda

I am particularly excited about this episode because today I was interviewed by Matilda, an AI voice that was generated by Eleven Labs via questions that were generated by ChatGPT.I speak about my experience as a speaker and attendee at Brandweek Miami. I talk on thing like: The Future Marketer My Takeaways from Carmelo Anthony's Keynote How I landed a Speaking Gig at Brandweek Miami and more... —Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Sep 21, 2023 • 41min

The Power of Distribution: A Conversation with Dreamdata

On today's episode I sit down with the team at Dreamdata and talk about one of my favorite topics around content. and that is distribution. It is a somewhat simple concept. Companies create a lot of great content. And I mean a lot of it. But then the content falls short of expectations, or the team stops pushing, or in this case distributing that content. And that’s where this simple concept of distribution comes in. —Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Sep 7, 2023 • 27min

7 Lessons from Fantasy Football

On this episode, I share 7 lessons that I've learned from playing Fantasy Football over the years and how these same lessons apply to business.Also...Go Eagles! Know when to hold em nd when to fold em Never bench your studs Remove all personal bias Talk smack (carefully) Identify potential issues before they arise Every week is a new week Take risks —Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Aug 31, 2023 • 20min

Lessons Learned While Building a Great Life

On this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the things that I’ve learned along that way that I know have helped me do just that. Some of these lessons that I’ve learned were hard lessons and some of them, I simply have reflected and found the time to articulate them in a way that I hope will help you.Episodes Mentioned In the Show Chase Dimond, The Man Building a Multi Million Dollar Brand on Social Media (https://open.spotify.com/episode/6anH1pazExrRaX5X8cwN8C?si=e5CoPbGfQ4SYStENIr22Xg) Deathbed Regrets I Don't Want to Have (https://open.spotify.com/episode/0CEWUe6fYWAAwVAuKeFr6V?si=UXxkaMlZTX6ItgngLcXPSg) Tamara Dworetz, Leading Creative Genius as a Conductor (https://open.spotify.com/episode/5kKB6yqqN6ZWXBjbr1pFci?si=bRhVE1CATeiJ35ZpbqD_sQ) Circle of Control vs. Circle of Concern (https://open.spotify.com/episode/0Tjx0jlmEYlgfqfKjfrrBN?si=l1nULNWOQx2VB8ZI4lVc1Q) Be an Absolute Monster w/Dr. Julie Gurner, Executive Performance Coach (https://open.spotify.com/episode/76tGKoNTJqKOESRr88FKlH?si=Nmz9c49ORQSC7eRnaOQRZQ) The Missing Link: How Music Is the Solution to the Mental Health Crisis w/Chris Boardman (https://open.spotify.com/episode/15Y44wpQBPUewxsRmt1Okb?si=rpeyi7VwRq22RzQsQQl7BA) —Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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6 snips
Aug 24, 2023 • 1h 7min

Be An Absolute Monster w/ Dr. Julie Gurner, Executive Performance Coach

Dr. Julie Gurner, an executive performance coach, shares her wisdom on overcoming internal blocks that hinder high-achievers. She discusses the importance of having no Plan B and embracing high-leverage actions. The conversation touches on the emotional complexities faced by leaders and the significance of meaningful relationships, particularly with life partners. Gurner emphasizes using strong emotions, like anger, as motivation, and explores how to cultivate core values in organizations while resisting the urge to please everyone.
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Aug 17, 2023 • 58min

The Missing Link: How Music Is the Solution to the Mental Health Crisis with Chris Boardman

On this episode, I have a chat with Chris Boardman, a music industry giant in his own right.We talk about his project, The Missing Link, the power that music has had through his and others' life transitions, and the way artificial intelligence may impact the music listening experience.About Chris Boardman:Beginning his career in the film, television and recording industry in 1974, Chris Boardman has consistently worked at the top echelon of the entertainment industry. He has received an Academy Award nomination for “The Color Purple”, 6 Emmy Awards, 13 Emmy nominations, ASCAP and BMI film awards and multiple platinum records for his work with such iconic artists as Quincy Jones, David Foster, Steven Speilberg, Julie Andrews, Shirley MacLaine, Barbara Streisand, Marvin Hamlisch and Josh Groban.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Aug 10, 2023 • 31min

Everything You Need to Know About Distribution

On this episode, I share some of the various ways that you can distribute and share your content online. Though you may be sharing your content, there are still so many platforms and strategies that many people don't think about using to share their content.I dive into distribution and some of the (seemingly) small things you can do to keep your content top of mind. From Reddit, email lists, newsletters, LinkedIn, Slack communities and more, I share ways to find your audience and get your content to them in a meaningful way.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

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