

Innovation Storytellers
Susan Lindner
Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process.
I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations.
Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.
I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations.
Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.
Episodes
Mentioned books

Sep 10, 2024 • 35min
171: How CMT Drives Consumer Safety with Breakthrough Telematics
 In this episode of Innovation Storytellers Show, I'm joined by two pioneers in telematics—Hari Balakrishnan, Co-Founder and CTO, and Bill Powers, Co-Founder and CEO of Cambridge Mobile Telematics (CMT). Together, they've built the world's largest telematics service provider, measuring and protecting over 40 million drivers globally. Throughout our conversation, Hari and Bill take us inside the early days of CMT, where intuition and belief were at the core of their efforts, long before they had data to rely on. They describe how their approach to telematics evolved, blending visionary thinking with real-time data to enhance driver safety, lower insurance costs, and provide critical insights into driving behavior. From crash detection to influencing insurance premiums, CMT's work is driving major transformations in how we approach road safety. We also explore the human side of building an innovative company. Bill emphasizes the importance of listening to feedback, even when it comes as a "no," and Hari reflects on how learning from negative feedback was crucial in identifying the right partners. They share how their partnership with SoftBank helped fuel CMT's growth, with investors who believed in their long-term vision for safer roads through technology. Whether you're fascinated by the future of telematics, or curious about the journey of a startup that achieved unicorn status, this episode offers insights into how CMT is using technology to create a safer, more connected world. Tune in to hear their inspiring story of resilience, adaptability, and groundbreaking innovation.   

Sep 3, 2024 • 35min
170: How Redbox is Supercharging Your Creativity
 In this episode of the Innovation Storytellers Podcast, I had the pleasure of sitting down with Edwin Garcia, Partner & General Manager at RedBox Innovation US. Edwin and I explored the profound ways in which creativity and innovation can be supercharged through immersive experiences. RedBox takes a distinctive approach to fostering creativity with their "inspiration excursions." These are not just typical travel experiences; they're carefully curated journeys to locations around the world designed to deeply engage participants with new environments and ideas. Whether it's the bustling streets of New York or the rich coffee culture of Tokyo, Edwin explains how these excursions transform inspiration into actionable ideas by immersing individuals in sensory-rich experiences. We also tackled the complexities of innovation, particularly how to measure the outcomes of inspiration services. Edwin discussed how companies innovate for two main reasons: purpose and panic. He emphasized that during challenging times, like the current climate where traditional venues are facing reduced attendance, investing in innovation can be crucial for recovery and long-term success. Drawing on historical examples, Edwin highlighted how Howard Schultz revitalized Starbucks by returning to its core values, demonstrating the balance between exploring new ideas and honing existing strengths. Finally, Edwin shared practical strategies for enhancing creativity, including the "perspective change" exercise and empathy mapping. These tools encourage looking at problems from multiple angles and deeply understanding different perspectives, which can lead to more innovative solutions.   

Aug 27, 2024 • 44min
169: Can Innovators Adopt a Global Standard for Innovation Systems Management?
 In this episode, we're discussing the future of innovation management with Joanne Hyland, President of rInnovation Group. Joanne brings a wealth of experience and insight into how organizations can develop and sustain effective innovation management systems.  We discuss the evolving landscape of innovation—from incremental improvements to breakthrough advancements—and the crucial role that standards and processes play in supporting these efforts. Joanne sheds light on how important it is to build a robust innovation management system that can withstand the test of time and adapt to changing needs of ever varying innovations. We discuss how building an innovation management system that stands the test of time involves understanding your organization's context, capacity, and culture and integrating these elements into a cohesive strategy. However, it's not all about theory. Joanne also addresses a common challenge: the tendency to cling to the status quo. She shares her own experiences with change and offers valuable advice on fostering a culture that's not just accepting but enthusiastic about transformation. If you're curious about how to implement a successful innovation management strategy or if your organization struggles with change resistance, this episode is a must-listen. Tune in for actionable insights and inspiring perspectives from one of the field's leading experts. 

Aug 20, 2024 • 33min
168: How CNA Unlocked the Tools & Tactics to Accelerate Innovation
 Could your organization benefit from a new approach to innovation? In today's episode of Innovation Storytellers, Benjamin Atkinson, Director of Innovation at CNA Insurance, discusses transforming theoretical innovation into actionable strategies.  Benjamin shares his pivotal transition into innovation, sparked by early experiences where he managed a highly specialized R&D team without being the technical expert. This challenge led him to realize the power of enabling smart people to accomplish things beyond their imagination through well-designed processes and supportive tools. After introducing us to the Kirton Adaption-Innovation theory we also explore the concept of "death threats" from Eureka Ranch. This technique engages critical thinkers early in the innovation process to refine and validate new ideas effectively, avoiding the common pitfalls of groupthink and premature consensus. We also touch on Benjamin's insights into risk management and his application of lessons from Clayton Christensen's Innovator's Dilemma. The conversation dives into how these experiences have shaped his current role at CNA, guiding executive leadership in navigating complex problems with innovative solutions. Benjamin's stories of innovation at Toyota further illuminate the shift from technology-driven to problem-centric innovation strategies. Through this lens, he emphasizes the importance of positioning the right people in the right roles, akin to assembling a top-tier sports team where each player intuitively knows their part in a well-coordinated play. This episode is a must-listen for anyone looking to foster an environment where innovation thrives through structured yet flexible processes. Join us to understand how you can equip your team to turn groundbreaking ideas into practical, scalable solutions.   

Aug 13, 2024 • 44min
167: How to Use Fluid Thinking to Unleash Your Innovation Mind
 In this episode, I am going to take you on a fascinating journey into the subconscious realm of our minds, exploring the science of fluid thinking and subconscious success with renowned cognitive scientist, Phillip Campbell.  Phillip is not only an expert in cognitive science and an executive brain coach but also the author of the enlightening book "Brain Habits". He is the CEO of enigmaFIT, a globally recognized brain coaching company, that aids individuals in tapping into their subconscious minds to improve their innovative thinking and problem-solving skills.  We will learn more about the four pillars of Phillip's approach, notably, the Controlling Attention Pillar and the Complex Problem-Solving Pillar. Phillip shares his expertise on the intersection of cognitive science, subconscious habits, and how we can harness these facets for personal growth and success.  This conversation uncovers the intricacies of fluid thinking, a concept deeply intertwined with our capacity to adapt, innovate, and encounter novel problems. Phillip also sheds light on the neuroscience of midlife crisis and the shift in thinking patterns that can lead to transformative life decisions, explaining how such changes can literally recode our brains.  For those curious about their own ability to focus and want to explore their level of distractibility, Phillip offers a complimentary Focused Thinking assessment. This tool provides powerful insights and sets the foundation for your personal journey towards enhanced subconscious success.  Tune in and explore the science behind our subconscious success, learn about innovative thinking, and get ready to embark on a journey of personal growth.  

Aug 6, 2024 • 35min
166: How TIAA is Transforming Retirement into Longevity
 I sat down with Melora Zaner, the Chief Design Officer at TIAA, to discuss the often-overlooked value of incremental innovation and the transformative power of design in addressing pressing societal challenges like retirement.  Our conversation starts with an urgent issue that many are facing—the retirement crisis in America. We discuss the alarming statistics indicating that 40% of Americans are on track to run out of money in their retirement years. Melora offers an intriguing alternative by asking, "What if we shift our thinking from 'retirement planning' to 'longevity planning'?" This approach puts the focus on sustained income, healthcare provisions, and overall quality of life, rather than just a lump sum that may or may not last a lifetime. Innovation doesn't have to be grandiose to be impactful, as Melora eloquently points out. The episode delves into the concept of 'breadcrumbing,' a term Melora uses to describe the art of celebrating small, incremental changes that lead toward a significant shift. These small steps, often overlooked in the constant quest for disruptive change, can offer customers stepping stones, helping them see a future where their needs and concerns are addressed. We also discuss the importance of storytelling in the journey of innovation. How do you narrate a story that balances the celebration of small victories with the drive toward grand visions? The idea is to offer manageable steps, or breadcrumbs, to make the journey less daunting and more rewarding for both customers and organizations. These incremental changes shouldn't be underestimated; they often result in exponential gains over time, especially when they address specific customer pain points. Finally, Melora shares insights into getting internal stakeholders on board with innovation. She emphasizes that incremental wins can build confidence internally and set the stage for bigger, more disruptive changes in the long run. Tune into this episode of Innovation Storytellers Show to explore the power of incremental innovation and design-led thinking in transforming how we approach complex challenges, from the retirement crisis to customer engagement and internal alignment. Because sometimes, the biggest changes start with the smallest steps. Don't miss this enlightening discussion, full of actionable insights and thought-provoking concepts that challenge the status quo. 

Jul 30, 2024 • 51min
165: From Uganda to Harvard, How the "Queen of Trash" is Changing the Environment
 Join Dr. Judith Tumusiime, federal grants manager at the Cambridge Community Development Department, on the Innovation Storytellers Show, who shares her unique insights into revitalizing urban areas through innovation. She also highlights the importance of involving all players - government, private sector, and the community - in developing sustainable and self-sustaining innovations.  We explore how putting people at the center of innovation can lead to more successful and impactful outcomes. Everyone has a stake in creating a more sustainable future, from employees and customers to local communities and government regulators. We'll discuss why this collaboration is crucial for identifying and implementing effective solutions. We also take a closer look at the role of corporations in sustainability when it comes to the issue of plastic waste. Judith shares her insights on the challenges of finding sustainable solutions for plastic bottles and how working with companies like Coca-Cola and Pepsi can be a crucial factor in creating change. Listen to this inspiring conversation about working together to create a more sustainable, people-centered future. 

Jul 23, 2024 • 50min
164: How IDEO and Kaiser Permanente Rethink Healthcare
 On this week's edition of Innovation Storytellers join us on our journey to re-imagine healthcare with Jennifer Lo, Senior Director of Design at IDEO. Discover how they are revolutionizing healthcare by utilizing lean thinking and human-centered design principles. In addition, get insights into IDEO's unique approach to problem-solving, where they involve patients and break down barriers to create solutions that truly make a difference.  From creating inclusive designs to driving sustainable growth, listen to how IDEO is leading the charge for a better future for all. Don't miss out on this opportunity to learn from the experts and discover how design can make a meaningful impact on our lives. 

Jul 16, 2024 • 28min
163: How Sage Built their Innovation Academy from the Ground Up
 In this week's episode of the Innovation Storytellers Show, I'm joined by Bronwyn Dorrofield, Director of the Innovation Academy at Sage. Bronwyn, who initially carved her niche in product marketing, is now pioneering innovative learning solutions that integrate cross-functional collaboration across Sage. Her journey underscores a profound dedication to fostering a culture where experimentation and innovation flourish. Together, we explore how the Innovation Academy was conceived and developed in response to the diverse needs within Sage. Bronwyn shares the genesis of the academy, starting from a grassroots movement by passionate volunteers eager to make a difference. This community of innovators gradually transformed into a formal academy, focusing on practical and continuous innovation, driven by real-world problems and solutions. We discuss the unique learning spaces created within the academy, which spotlight innovation and encourage learning from both successes and setbacks. These spaces are not just about transferring knowledge but are designed to deeply engage participants and encourage them to apply what they've learned in practical, impactful ways. Bronwyn also delves into the broader impacts of the academy, including its integration into Sage's main learning and development framework and how it supports employees across various functions with essential skills, from perfecting pitches to mastering empathetic customer engagements. Join us to hear how Sage's Innovation Academy is creating innovators and leaders equipped to drive change and inspire a culture of continuous improvement and innovation. How does your organization integrate innovation into daily operations? We'd love to hear your thoughts.   

Jul 9, 2024 • 49min
162: Book Launch: How PROXIMITY is the new digital strategy all Innovators Need to Know
 Are you ready to explore how digital advancements reshape industries and create new business opportunities? In this exciting episode of the Innovation Storytellers Show, I sat down with Robert C. Wolcott, Cofounder of The World Innovation Network (TWIN Global), and Kaihan Krippendorff, Founder of Outthinker Networks, to discuss their groundbreaking new book, "Proximity: How PROXIMITY is the New Digital Strategy All Innovators Need to Know." In our conversation, we delve into the concept of proximity and its profound impact on various sectors, including healthcare, agriculture, and transportation. Rob and Kaihan reveal how digital technology is pushing the production and provision of value closer to the moment of actual demand, thereby challenging traditional business models and supply chains. From the immediacy of 3D printing to the strategic possibilities of health monitoring devices and AI, we uncover how proximity is transforming our world. Rob shares fascinating insights on the strategic shift towards "anything, anywhere, anytime," emphasizing both the opportunities and challenges this new approach brings. Meanwhile, Kaihan illustrates the practical applications of proximity with real-world examples, such as the Coca-Cola Freestyle machine and on-demand pharmaceuticals, showcasing how proximity is already changing the game.   


