
Innovation Storytellers
153: How Prophet Marries Anthropology + Innovation to Transform Corporate
May 7, 2024
Join Abram Sirignano and Tony Fross from Prophet as they discuss viewing organizations as living systems, aligning human elements with organizational goals for innovation, and transforming workplaces. They share insights on emotional engagement in innovation, exploring teamwork in iconic projects, and embracing failures against societal pressures.
42:01
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Quick takeaways
- Prophet views organizations as living systems with DNA, bodies, minds, and souls, emphasizing the importance of aligning human elements like talent and leadership with organizational goals for fostering true innovation.
- Prophet consultants Abram Siriano and Tony Frost highlight the power of storytelling in driving meaningful and sustainable innovation outcomes by centering innovation efforts around human experiences and addressing deep-rooted beliefs within organizations.
Deep dives
Innovation Consulting Perspective
Two experienced innovation consultants, Abram Siriano and Tony Frost, discuss their unique approach to innovation at Profit consultancy. The duo, with diverse backgrounds in digital strategies and design consultancies, emphasize the importance of understanding human insights as the foundation for innovative solutions. They highlight Profit's innovative work in helping clients develop new products, services, and organizational capabilities.
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