153: How Prophet Marries Anthropology + Innovation to Transform Corporate
May 7, 2024
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Join Abram Sirignano and Tony Fross from Prophet as they discuss viewing organizations as living systems, aligning human elements with organizational goals for innovation, and transforming workplaces. They share insights on emotional engagement in innovation, exploring teamwork in iconic projects, and embracing failures against societal pressures.
Prophet views organizations as living systems with DNA, bodies, minds, and souls, emphasizing the importance of aligning human elements like talent and leadership with organizational goals for fostering true innovation.
Prophet consultants Abram Siriano and Tony Frost highlight the power of storytelling in driving meaningful and sustainable innovation outcomes by centering innovation efforts around human experiences and addressing deep-rooted beliefs within organizations.
Deep dives
Innovation Consulting Perspective
Two experienced innovation consultants, Abram Siriano and Tony Frost, discuss their unique approach to innovation at Profit consultancy. The duo, with diverse backgrounds in digital strategies and design consultancies, emphasize the importance of understanding human insights as the foundation for innovative solutions. They highlight Profit's innovative work in helping clients develop new products, services, and organizational capabilities.
Journey to Innovation Space
Both Abram and Tony share how they unexpectedly found themselves in the innovation space. Abram's journey started when he was tasked to lead an innovation acceleration lab, shaping his path towards becoming an innovation strategist. Tony, with a background in digital agencies, transitioned into innovation through experiences in theater and digital agency work. Their unconventional paths demonstrate the diverse entry points to the innovation field.
Human-Centered Innovation Approach
At Profit, Abram and Tony emphasize a human-centered approach to innovation, focusing on individual and societal insights to drive change. They view organizations as macrocosms of individuals and stress the importance of aligning vision, organization, talent, and leadership behaviors for successful innovation. By reimagining the internal DNA, body, mind, and soul of organizations, they aim to create a conducive environment for innovation.
Impactful Innovation Stories
The consultants recount impactful innovation stories, including developing an incubation team for a financial services company and transforming dialysis care at CVS Kidney Care. They highlight the power of storytelling in fostering belief and emotional engagement within organizations. By centering innovation efforts around human experiences and addressing deep-rooted beliefs, they aim to drive meaningful and sustainable innovation outcomes.
Today, we've got a special doubleheader episode that dives deep into the world of innovation consulting. But we're not just talking about any consultants; today's guests bring a distinctive approach to the innovation landscape. They hail from a firm that attracts the most creative clients and crafts unique solutions based on their diverse backgrounds and philosophies.
Joining me today, on the Innovation Storytellers Show, are Abram Sirignano and Tony Fross, who co-lead the product experience and innovation practice at Prophet. For the past six years, Prophet has stood out in the consulting world, not only for its innovative solutions in product development and organizational capabilities but also for its commitment to empowering clients to become innovators in their own right.
In this episode, we’ll explore how Prophet views organizations as living systems with DNA, bodies, minds, and souls. We'll discuss the challenges companies face when they say they want to innovate but are reluctant to change their structures. Our guests will share insights on aligning the human elements of business—like talent and leadership—with organizational goals to foster true innovation.
What does innovation mean to you? How does your organization embody its values and visions in daily operations? Tune in as we explore these questions and more, providing you with the tools to transform your own workplace.
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