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153: How Prophet Marries Anthropology + Innovation to Transform Corporate

Innovation Storytellers

CHAPTER

From Theater to Innovation: A Personal Journey

The chapter explores the unexpected transition of two individuals from theater to innovation consulting, detailing their evolution in roles focused on brand strategy, design, marketing, and innovation. It reveals how their theater background uniquely prepared them to excel in the innovative field and shares insights on their diverse experiences ranging from creating new products to building new businesses. The conversation emphasizes the importance of collaborative co-creation, storytelling, and aligning organizational culture for sustainable innovation.

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