
Innovation Storytellers
Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process.
I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations.
Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.
Latest episodes

Feb 25, 2025 • 34min
195: How HealthcarePoint is Using Big Data to Transform Clinical Trials
What happens when big data meets healthcare innovation? In this episode of the Innovation Storyteller Show, Susan Lindner talks with Tina Posey, CEO of HealthcarePoint, about how data is transforming clinical trials and reshaping healthcare on a global scale. Tina shares her journey into healthcare innovation, sparked by the events of 2020, and how HealthcarePoint’s platform is revolutionizing the clinical trial process. By enabling pharmaceutical companies, medical device manufacturers, and healthcare innovators to share critical competency data, HealthcarePoint ensures regulatory compliance and safety in clinical trials. This data-driven approach not only speeds up essential research but also improves patient outcomes by ensuring the right people are in the right roles at the right time. The conversation also explores the importance of diversity, equity, and inclusion in clinical trials, highlighting how FDA mandates are opening doors for previously underrepresented populations. Tina discusses the unique challenges and opportunities that arise when addressing healthcare needs across different regions, emphasizing that innovation must consider cultural and regional differences. One of the most compelling parts of the discussion focuses on stroke care, where HealthcarePoint’s solutions have demonstrated the potential to save up to 45 minutes in treatment time—a difference that could mean full recovery instead of permanent disability. This example underscores how every second counts in healthcare and how data and AI are crucial in saving lives.

Feb 18, 2025 • 26min
194: How Breakthroughs in Batteries are Supercharging the EV Revolution
The way we power the world hasn’t fundamentally changed in decades—until now. In this episode of the Innovation Storyteller Show, I speak with Dr. Moshiel Biton, CEO and co-founder of Addionics, a company reshaping the battery industry with 3D current collector technology. Dr. Biton shares his unconventional path into the battery space, reflecting on how the EV revolution has transformed the perception of energy storage. He explains why the fundamental structure of lithium-ion batteries has remained unchanged for over 30 years and how his company is working to overcome the limitations of existing technology. He discusses the challenges of scaling battery innovation while ensuring new solutions integrate seamlessly into existing production lines. The conversation also explores the hurdles of securing venture capital for hardware-focused startups and why many investors hesitate to back new battery technologies. Dr. Biton describes how Addionics has navigated these challenges by offering a drop-in solution that enhances performance without requiring massive infrastructure changes. Beyond technology, he shares a thought-provoking reflection on the state of the world, envisioning a "peace generator" that could help people recognize the futility of conflict. As the conversation unfolds, it becomes clear that innovation isn’t just about advancing technology but about shaping the future in a way that benefits everyone.

Feb 11, 2025 • 45min
193: How Siemens Transforms Its Culture to Drive Innovation Further
Why do so many groundbreaking ideas stall before they even get started? In this episode of the Innovation Storytellers Podcast, Dr. Stefan Dietrich, Senior Advisor in Innovation and Digital Transformation, exposes the real obstacles that prevent innovation from thriving inside organizations. Dr. Dietrich shares his experiences leading digital transformation at Siemens, AXA, and within startups, revealing the cultural and structural hurdles that slow progress. He discusses how middle management—often referred to as "corporate permafrost"—can be one of the biggest roadblocks to change and why the most successful innovators find ways to bypass bureaucracy and go straight to decision-makers. We also explore the dangers of complacency, the challenge of proving ROI for disruptive ideas, and why companies that resist innovation put themselves at risk of becoming obsolete. Dr. Dietrich shares firsthand stories of pushing bold ideas through corporate resistance, including lessons from the early days of mobile transformation and the critical role of data in shaping decision-making. If you've ever struggled to get leadership buy-in, seen your projects get stuck in endless approval cycles, or been asked to put a visionary idea into an Excel spreadsheet, this episode is for you. Tune in to learn how to navigate corporate innovation, avoid the slow death of great ideas, and build a culture that embraces transformation.

Feb 4, 2025 • 38min
192: How The Resilience Plan Supports Innovation Leaders & Change Makers
How do you keep pushing forward when faced with constant setbacks, resistance, or uncertainty? For innovators and leaders, resilience isn't just a nice-to-have—it's essential. But resilience isn't simply enduring; it's about having a plan to navigate challenges and become stronger. In this episode of Innovation Storytellers Show, I sit down with Dr. Marie-Hélène Pelletier, an expert in leadership psychology and the author of The Resilience Plan, to break down what it takes to build resilience in today's fast-changing world. MH has spent decades working with executives, entrepreneurs, and high-performing professionals, helping them cultivate the mental agility to thrive amid shifting business landscapes. We explore why resilience isn't a personality trait—it's a skill that fluctuates over time and can be strengthened with the right strategies. MH shares the foundational elements of resilience, from the science-backed habits that sustain it to the business-inspired frameworks that help leaders apply it effectively. We also dive into why burnout is so prevalent among innovators and why simply pushing through challenges isn't a sustainable solution. Throughout our conversation, MH introduces actionable ways to create a personal Resilience Plan tailored to your unique pressures and priorities. Whether you're leading high-stakes projects, navigating corporate resistance to change, or simply trying to maintain momentum in the face of uncertainty, this episode will give you the tools to build resilience to support your success. If you've ever felt overwhelmed by the pressures of leading change, this conversation is for you. MH's insights will help you survive and thrive, even in challenging environments. Dr. Pelletier is providing all listeners access to free resources.

Jan 29, 2025 • 44min
191: How RTI International Builds a Global Culture of Innovation
Innovation is often seen as a function of big ideas and long-term investments, but in today’s fast-changing world, organizations must rethink how they approach problem-solving and experimentation. In this episode, I sit down with Shellery Ebron and Annice Kim from RTI International to discuss how one of the world’s most respected research organizations is embedding innovation into its culture and operations. RTI International is known for its groundbreaking research in science, health, and public policy. But what sets RTI apart is its commitment to making innovation a core value, not just an occasional initiative. Shellery and Annice share how RTI has shifted its approach, moving away from traditional, multi-year innovation cycles to a more agile, adaptable framework that allows for quicker experimentation and real-world impact. Throughout our conversation, we explore the challenges organizations face when trying to implement innovative ideas. One of the biggest hurdles is inertia—the resistance to change that exists in every industry. Shellery and Annice discuss the importance of storytelling as a tool to overcome resistance, emphasizing that getting buy-in requires painting a vivid picture of the future. Whether talking to business leaders, researchers, or policymakers, framing innovation in a way that speaks to their priorities is key. Another critical aspect of RTI’s innovation strategy is breaking down ambitious ideas into smaller, testable projects. Instead of waiting for full funding or a perfect plan, they encourage teams to start with small experiments that confirm key assumptions and build momentum. This step-by-step approach ensures that innovation is not just a one-time effort but a continuous process that drives real change. From embedding innovation into corporate values to fostering a culture where experimentation is encouraged, this episode provides a fascinating look at how RTI International is shaping the future of research and social impact. Whether you’re in the public or private sector, there are valuable lessons to be learned from their approach to making innovation a sustainable, organization-wide practice.

Jan 21, 2025 • 41min
190: How AXA’s Risk Management Turns Impossible to NOW Possible
What if risk management wasn’t just about avoiding failure but enabling innovation? In this episode of Innovation Storytellers Show, I sit down with Rose Hall, Former SVP, Head of Innovation, Americas at AXA, to explore the critical role of risk management in pushing innovation forward. While most people see risk and innovation as opposing forces, Rose makes a compelling case for why they need to work together to not only mitigate threats but unlock new markets, products, and business models. We dive into why insurance is the safety net beneath some of the world’s most significant innovations and how companies like SpaceX navigate complex, multi-layered risks. The risks associated with cutting-edge advancements are more critical than ever, from cyber threats and climate impact to geopolitical challenges. Traditional insurance models are struggling to keep up, and Rose explains why the industry must evolve to remain relevant. The conversation also highlights the challenges of ensuring emerging technologies like artificial intelligence. There isn’t a simple insurance product covering AI, but existing policies may address the damage caused by AI failures. This nuance underscores the need for a more dynamic, forward-thinking approach to risk management that can adapt to the unpredictable nature of modern innovation. Another key theme is the power of partnerships. Rose emphasizes that no company can build everything independently, especially in industries where risk and innovation intersect. The real opportunity lies in fostering collaboration between insurers, startups, and large enterprises to create meaningful, scalable solutions. This episode challenges the traditional notion of risk management as a roadblock. Instead, Rose frames it as an essential part of progress. Without strong risk strategies, innovation could stall, leaving businesses unable to take the bold leaps necessary for growth. Tune in to hear how risk and innovation can work hand in hand to shape the future. If you’ve ever thought of risk as something that slows innovation, this conversation might change your perspective.

Jan 14, 2025 • 38min
189: How Hershey’s is Putting the Sweet and Salty in Product Innovation
In this episode of the Innovation Storytellers Show, I sit down with Charlie Chappell, Vice President of Innovation, Research & Development at The Hershey Company, to explore what it takes to innovate in one of the world’s most beloved brands. Charlie’s journey is nothing short of fascinating, from his start in R&D at Kimberly-Clark, earning patents for his work, to shaping iconic brands like Pantene and Old Spice during his time at Procter & Gamble. Now at Hershey, he’s leading the charge to bring bold new ideas to life. Charlie opens up about the joys and challenges of innovating in the food and beverage industry, particularly in confectionery. We talk about the creation of Shackalicious, a gummy line launched in collaboration with Shaquille O’Neal, and how Hershey partnered with Shaq to bring his larger-than-life personality into a product that’s flying off the shelves. Charlie also dives into the innovator’s dilemma—how to embrace change, take risks, and adapt without losing sight of what makes a brand iconic. This conversation is packed with insights on navigating trends, identifying what’s meaningful versus fleeting, and having the courage to push boundaries—even when it means some ideas won’t work out. If you’re curious about how legacy brands like Hershey stay ahead of the curve and continue to bring joy to millions, this episode is for you. Tune in for a sweet discussion filled with inspiration, lessons, and plenty of chocolate. Let’s innovate together!

Jan 7, 2025 • 36min
188: How to Bridge the Gap Between Startups and Corporate Innovators
What does it take to build a seamless connection between the agile world of startups and the structured environments of corporate innovators? In this episode of Innovation Storytellers, I had the pleasure of speaking with Trena Blair, Founder & CEO of FD Global Connections, who brought her extensive expertise to the table in exploring how to bridge these two worlds. Trena shared insights from her book, Decoding Global Growth: How Successful Companies Scale Internationally, a practical guide for startups scaling across borders. We explored the challenges startups face when moving from the prototype stage to becoming a scale-up, emphasizing the critical importance of resilience within leadership teams and the organizations they build. Trena discussed how the leadership skillset must evolve through the business growth lifecycle, shifting from directive approaches to fostering delegation and teamwork—essential elements for navigating the complexities of scaling. We also touched on the cultural dynamics between startups and corporates, a factor that’s often overlooked yet can make or break partnerships. Trena highlighted the challenges of cultural misalignment, sharing an unforgettable story of a startup acquired by IBM and its “blue washing” experience—a 300-line checklist for assimilation into the corporate structure. The anecdote serves as a poignant reminder of the delicate balance required to preserve innovation while integrating into a larger organization. This episode dives deep into the frameworks and strategies needed for startups and corporates to thrive together, including Trena's expert approach to risk management and governance. From assessing a startup’s capacity and capability to understanding cultural nuances and market needs, Trena offers invaluable guidance for leaders on both sides of the partnership. What’s the secret to maintaining a startup’s innovative spirit while embracing the structure of a corporate partnership? Listen to this thought-provoking conversation and share your take!

Dec 31, 2024 • 42min
187: The Old and New Rules of Successful Innovation
Over the holidays, I am reflecting on one of my most downloaded episode of 2024 with my innovation guide and intellectual beacon, Peter Temes. In this episode, Peter and I journeyed through the intricacies of turning strategies from mere visions into tangible realities. We dissect the critical elements that transform a company’s strategy into a compelling narrative driven by morals and values, emphasizing the importance of collective belief and action in achieving success. Our discussion sheds light on the delicate balance between setting ambitious goals and the practical execution that brings them to life, underscoring the significance of establishing clear values and allowing the fruits of success to benefit every layer of an organization, especially its customers. Join us as we delve into how adopting a collaborative rather than a top-down approach can lead to a more inclusive and impactful innovation strategy. We explore the challenges of instilling a culture that embraces change, drawing parallels with the complexities of updating data and computer systems within dynamic, fast-paced environments. Learn how parallel progress paths can be a strategic approach to fostering a forward-thinking and adaptable organizational culture, even in settings resistant to change.

Dec 24, 2024 • 39min
186: How the WHO Innovation Hub is Changing Global Health Outcomes
I reflect on my most downloaded episode of 2024 with Louise Agersnap, the Head of WHO Innovation Hub, part of the Digital Health and Innovation Department. We enjoyed a thought-provoking discussion on the transformative initiatives happening at the World Health Organization. With over 20 years of experience in global health development and innovation, Louise brings a wealth of knowledge and insights to the table. The conversation kicks off with a reflection on the global health sector's unique challenges and the critical need for innovative solutions. Recognizing this, WHO is empowering its teams to transition seamlessly from ideation to execution, with a nod to Kevin D'Silva and his team at Ideateplus for their role in fostering a culture of innovation. Louise shares insights into the LEAD program, a groundbreaking initiative at WHO that empowers staff to drive impactful change through ideation, validation, and implementation. With over 250 ideas generated and 40+ projects in the pipeline, the LEAD program exemplifies the power of collaborative innovation in healthcare. The discussion also delves into the role of storytelling in scaling innovation across 194 member states. Louise highlights the Herculean task of communicating and garnering support for innovative ideas globally, offering insights into crafting compelling narratives that inspire collaboration and drive progress. We explore the importance of scalability and sustainability in fostering an innovation culture within WHO. With projects spanning 12 to 18 months, maintaining momentum and ensuring long-term impact are key priorities.