Innovation is often seen as a function of big ideas and long-term investments, but in today’s fast-changing world, organizations must rethink how they approach problem-solving and experimentation. In this episode, I sit down with Shellery Ebron and Annice Kim from RTI International to discuss how one of the world’s most respected research organizations is embedding innovation into its culture and operations.

RTI International is known for its groundbreaking research in science, health, and public policy. But what sets RTI apart is its commitment to making innovation a core value, not just an occasional initiative. Shellery and Annice share how RTI has shifted its approach, moving away from traditional, multi-year innovation cycles to a more agile, adaptable framework that allows for quicker experimentation and real-world impact.

Throughout our conversation, we explore the challenges organizations face when trying to implement innovative ideas. One of the biggest hurdles is inertia—the resistance to change that exists in every industry. Shellery and Annice discuss the importance of storytelling as a tool to overcome resistance, emphasizing that getting buy-in requires painting a vivid picture of the future. Whether talking to business leaders, researchers, or policymakers, framing innovation in a way that speaks to their priorities is key.

Another critical aspect of RTI’s innovation strategy is breaking down ambitious ideas into smaller, testable projects. Instead of waiting for full funding or a perfect plan, they encourage teams to start with small experiments that confirm key assumptions and build momentum. This step-by-step approach ensures that innovation is not just a one-time effort but a continuous process that drives real change.

From embedding innovation into corporate values to fostering a culture where experimentation is encouraged, this episode provides a fascinating look at how RTI International is shaping the future of research and social impact. Whether you’re in the public or private sector, there are valuable lessons to be learned from their approach to making innovation a sustainable, organization-wide practice.