Sales Pipeline Radio

This week's show is entitled, "Making Sales Enablement Stick" and my guest is Elay Cohen, CEO at SalesHood Tune in to hear more about how to create stickiness and effectiveness on a sales enablement platform while learning: how sales enablement requirements have evolved with the acceleration of digital how to infuse the buyer's journey into a sales enablement system/program changing company culture and programs to increase that "stickiness" Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 5/2/22 (search "Cohen)".  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is entitled, "Future-Proof Demand Strategies That Work" and my guest is Eric Stockton, VP of Demand Generation at Constant Contact. Tune in to hear more about the relationship between an organization's demand and brand alongside: The holistic process of demand generation How marketers can convey their contribution and impact to an organization to reduce language friction Successes and challenges during an acquisition transition Maneuvering tension and prioritization across business units Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing Blog starting Mon. 4/18/22 at 6am PST (search "Stockton").  Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is entitled, "Marketing in a Crypto World" and my guest is Phyllis Lee, SVP, Marketing at Manifold Group Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3 How blockchain technology affects digital advertising and go-to-market standpoints Bridging the gap between web2 users and web3 during a transition How privacy plays a role in the crypto world Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 4/11/22 - 6am PST (search "Phyllis Lee").  Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is entitled, "Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World" and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about: The psychology and efficiencies of doing virtual events for both attendee and seller How authenticity drives engagement What makes an overall marketing campaign successful Differences between deal acceleration, pipeline building and brand awareness Listen in now, watch the video or read the transcript on the Heinz Marketing blog starting 4/4/22 (search "Keyfactor") Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is called "The New Rules for Managing Remote & Hybrid Sales Teams.  My guest is Robert Gitell, VP of Global Sales at LawVu Join in on our conversation to learn about how to navigate the transition between pre-COVID and post-COVID sales leadership, management and organization. Learn more about: How to recreate those “fringe moments” with customers in a virtual world Customizing each B2B customer experience to fit their needs, mannerisms and cultures The importance of mentorship in a sales organization Capturing attention from a lead prospect Listen in now, watch the video, and/or read the transcript below. Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is called "The (Surprising) State of B2B Lead Engagement".  My guest is Doug Bell, CMO at LeanData. Join in on our conversation to learn about the importance of a lead management system for B2B companies while learning more about: Understanding what the “messy middle” gap is for B2B companies that is constantly overlooked Changing the dynamic of prospecting and lead management strategies Investing in your tech stack and Ops tools The ability to capture a lead and create a new compelling experience Listen in now, watch the video, and/or read the transcript on the Heinz Marketing Blog starting Mon. 3/22/22 at 6am PST (search "Doug Bell").  Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is called "How You Can Stop Selling Out and Start Selling In".  My guest is Andy Paul, Speaker, Podcaster, & Author of “Sell Without Selling Out: A Guide to Success on Your Own Terms" Join in on our conversation to learn about creating positive buying experiences for your customers while learning more about: Understanding what's really most important to customers before putting strategy into place Differentiating yourself by becoming more authentically "human" A manager's perspective on autonomy and agency in the business The four pillars of selling: curiosity, connection, understanding and generosity Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 3/7/22 at 6am PST.  Search "Andy Paul". Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is called "B2B Brand (and rebranding) Best Practices".  My guest is Cindy Knezevich, Interim CMO at Salesloft. Join in on our conversation to learn about Salesloft's journey at rebranding and: Taking inspiration from B2C marketing into B2B marketing The similarities between core values and brand attributes and how this relates to company culture and identity How Salesloft focused on understanding the role of each group of stakeholders in their organization What Salesloft could've done differently if they had another chance at rebranding Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 2/28/22 at 6am PST.  Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is called "Embracing the Complexity of Successful B2B Marketing".  My guest is Murali Nemani, CMO at ScienceLogic. Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 2/21/22 at 6am PST.    Join in on our conversation to learn how to keep accounts engaged and progress proactively in the consumerization of B2B business. We uncover: How to build trust at the beginning of a buyer's journey The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

This week's show is called "How the Dark Web Can Shine a Positive Light on Your Sales Pipeline".  My guest is Eric Wittlake, Sr. Product Director at 6sense. Join the discussion with us to unpack what the dark funnel of B2B marketing is and its relationship to a buyer’s journey. You’ll learn: The importance of building trust and preferences in the early-stages of a buyer’s journey Intentionality in measuring B2B marketing analytics How 6sense is providing accessibility to data visibility for organizations Listen in now or watch the video! Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com