This week's show is called "Embracing the Complexity of Successful B2B Marketing".  My guest is Murali Nemani, CMO at ScienceLogic.

Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 2/21/22 at 6am PST.   

Join in on our conversation to learn how to keep accounts engaged and progress proactively in the consumerization of B2B business. We uncover:

• How to build trust at the beginning of a buyer's journey
• The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies
• How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally

Sales Pipeline Radio is produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com