This week's show is called "Omnichannel Experiences: Best Practices for Tactile & Direct Mail" and our guest is Kris Rudeegraap, CEO of Sendoso. Join Kris and I as we talk about Sendoso and the change that the pandemic brought, the worth of investing more into prospects, and the mindset towards what marketing spends and ROI. Listen in now for great insights and/or read the full transcript on the Heinz Marketing blog.   Click here to watch the video. Technically I don't need to do this until August, but we have a new sponsor on Sales Pipeline Radio. I'm just really excited and just wanted to give him a little bit of love. I want to give a special thanks to our new sponsor, Vidyard. For those of you not familiar with Vidyard, easy-to-use video solution, simple videos. It's another great tool that your sales team can use individually. It's a tool that you can use as a marketing organization to create easy, trackable video tools, see the performance, see the impact it's having. Sales Pipeline Radio is produced by Heinz Marketing.  Sponsored by Vidyard  If you’re not familiar with Vidyard, it’s an easy-to-use video solution that makes it simple to create videos, host them ad-free, share them with others, and track their performance. Whether you’re recording a video for one person or sharing it with the world on your website, it’s easy to manage your video content. The solution offers robust analytics, integrations with top enterprise tools, and customization options. You can find them at vidyard.com/pipeline for a free High Conversion Virtual Sales Playbook. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

This week's show is called "A New Guide to Finding and Activating Innovation" and our guest is Carla Johnson, Global Keynote Speaker :: 10x Author :: Marketing & Innovation Strategist. Join Carla and I as we dive in and discuss her new book Re:Think Innvoation, balancing continual ideas while operationalizing innovation, the relationship between innovation and fear, and how to create a culture of innovation on your team. Listen in now and/or read the full transcript on the blog starting Mon. 7/12/21 6am PST.   Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

This week's show is called "Best Practices in Professional Development" and our guest is Shawn LaVana, VP of Global Marketing at Cloud Academy, Inc. Join Shawn and I as we discuss professional development and the importance of personalized in-depth skill development, training and development with hybrid work models, why people don't invest in it, and informal vs. formal training. Listen in now to hear her great insights and/or read the full transcript below: Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.  

This week's show is called "Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices" and our guest is Christel Grizaut Billault, Senior Vice President of Marketing at YOOBIC Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally.  I ask her, among other things, "How do you start to build more internal confidence that you are on the right track, that you are selling, not just seeing marketing success, but getting the right product to market and have a scalable future?"  Watch and comment at 11:30am PT (2:30 ET) Live every Thursday on LinkedIn.  Click here for the on-demand video of this episode.   Listen in to hear hear her great insights and/or read the full transcript on the blog. Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

This week's show is called "The Power of Resilience in Marketing" and our guest is Cay Gliebe, SVP Marketing and Product Management for OneSource Virtual Cay gives us some great insight as she and Matt discuss some of the benefits of sales and marketing alignment, addressing the baggage brought to the table by both marketing and sales, some best practices to create more natural alignment, and making products a part of sales and marketing alignment.  Listen in now and/or read the full transcript on the Heinz Marketing blog starting Mon. 6/17/21 at 6am PST. Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

  This week's show is called "How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results" and our guest is Kelley Hippler, Chief Sales Officer at Forrester. Join us as Kelley tells us a little bit about this years’ Forrester B2B Summit, formerly known as SiriusDecisions and then dives into the new concept of B2B revenue waterfall and its effect on marketing and sales working together in an account-based environment. Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.  

This week's show is called "Why You Need To Be Part Of The Company Thought Leadership Trend" and our guest is Karen Tiber Leland, CEO of Sterling Marketing Group Join us as Karen shares what thought leadership really entails, the difference between individual thought leadership and corporate thought leadership and how Karen’s “wannabe cowgirl” enthusiasm relates to it. Listen in and/or read along with the transcript on the Heinz Marketing blog starting Mon. 5/17/21.   Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

This week's show is called "How to Get and Leverage Industry Experience to Accelerate Sales" and our guest is Bobby Martin, President & Co-Founder of Vertical IQ Join us, as Bobby Martin shares about the idea of industry experience and how important having industry experience and industry perspective is, especially when selling in a commodity market. Listen in and/or read the full transcript on the Heinz Marketing Blog. Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

This week's show is called "What Does “Content Experience” Mean? (and Why it’s Vital to Marketing Success)!" and our guest is Randy Frisch, CMO at Uberflip. Learn about Randy's perspective and insight on the evolution of content marketing from the focus on creation to the lack of utilization. Content marketing has become a team effort, made up of more than just marketers.  Listen in now for this and a LOT MORE!  Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

This week's show is called "A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You" and our guest is Pouyan Salehi, CEO & Co-Founder of Scratchpad We've been doing sales enablement research for years. One of the first surveys we did, we asked people in sales what are the biggest time-wasters? What are the things that keep you from spending more time actively selling? Pouyan joins me in this conversation to give some perspective and insight on the challenges and why Salesforce isn't efficient for sales reps. We take some time to discuss why CMO's should prioritize a sales engagement and acceleration tool like Scratchpad and the inspiration behind the creation of Scratchpad. Listen in and/or read the transcript on the Heinz Marketing blog.