

Sales Pipeline Radio
Matt Heinz, Heinz Marketing
We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Mentioned books

Sep 17, 2022 • 18min
Leveraging AI to Find Your Best Prospects
This week's show is entitled, "Leveraging AI to Find Your Best Prospects and my guest is Jonathan Spier, CEO at Rev.
Tune in to hear more about:
The importance of marketing above the funnel
The difference between an addressable market and a serviceable, obtainable market
What ExO graphics are, and how it better defines target markets above the funnel
Recommendations for how often target sales lists and criteria should be updated
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search (Spier).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sep 9, 2022 • 19min
How to Hire, Onboard and Coach World-Class Sales Talent
This week's show is entitled, "How to Hire, Onboard and Coach World-Class Sales Talent" and my guest is Justin Clifford, Head of Sales at Demandwell.
Tune in to hear more about:
Hiring in a remote and hybrid environment
Strategies for better onboarding
Training with more empathy for the entire team
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Justin Clifford").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sep 2, 2022 • 20min
You Have a Ton of Sales Data. What to Do With it?!
This week's show is entitled, "You Have a Ton of Sales Data. What to Do With it?!" and my guest is Steve Richard, Senior Vice President, Value Acceleration at Mediafly.
Tune in to hear more about:
Sales intelligence and the increase in sales transparency
The process of raising and training a sales rep
Key tips for entrepreneurship
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Steve Richard".
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Aug 26, 2022 • 19min
Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn
This week's show is entitled, "Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn" and my guest is Paul Reilly, President of Tom Reilly Training and author of "Selling Through Tough Times, Grow your profits and mental resilience through any downturn"
Tune in to hear more about:
What makes for successful, resilient sellers
Adopting a positive first response to adversity
Positive reframing and messaging pivots for sellers and marketers
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Reilly).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Aug 12, 2022 • 20min
Leading Your Sales Team in Times of Change
This week's show is entitled, "Leading Your Sales Team in Times of Change" and my guest is Steven Rosen, Sales Leadership Coach at STAR Results.
Learn about:
The importance of sales focus for leaders
Result-oriented time management
How to reduce distractions and improve work efficiency
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Monday, 8/15/22 at 6am PST (search "Rosen").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Aug 5, 2022 • 18min
Closing the Funding Gap for Woman and Minority-Owned Start-Ups
This week's show is entitled, "Closing the Funding Gap for Woman and Minority-Owned Start-Ups" and my guest is Omi Bell, Founder & CEO of Black Girl Ventures.
Listen in to learn about:
The venture capital funding gap for woman and minority-owned start-ups
A framework for diverse hiring, marketing, and funding
Important skills and lessons from door-to-door sales
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 8/8/22 - 6am PST (Search "Bell").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Jul 8, 2022 • 16min
How and Why a Bulletproof Sales Mindset Requires Resilience
This week's show is entitled, "How and Why a Bulletproof Sales Mindset Requires Resilience" and my guest is Rhonda Petit, Sales & Business Peak Performance Coach at 3x5 Coaching LLC and the author of "The Spirit of Selling".
Listen in to learn:
Is resilience something people are born with or can it be acquired?
What can introverts offer to selling?
How to hire for resilience
How to maintain a successful, positive attitude
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Petit").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Jun 3, 2022 • 16min
Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era
This week's show is entitled, "Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era" and my guest is Betty Monroe, Owner at Connective Engagement.
Tune in to hear more about working the virtual room and learn how to:
Rebuild rapport
Develop interpersonal skills in a virtual environment
Be comfortable presenting your authentic self
Build genuine relationships with coworkers and clients
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Monroe).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

May 13, 2022 • 20min
New Insights & Benchmarks for Customer Experience
This week's show is entitled, "New Insights & Benchmarks for Customer Experience" and my guest is Alan Gonsenhauser, Principal & Founder at Demand Revenue.
Tune in to hear more about prioritizing the customer experience and learn:
the difference between the infinite loop of prospect experience and lead management
the risk of aggressive over-marketing
how to utilize NPS to energize your organization
how CMOs can avoid common pitfalls through innovation
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Mon. 5/16/22 (search Gonsenhauser).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

May 6, 2022 • 18min
How CROs Can Flip the Relationship with Finance
This week's show is entitled, "How CROs Can Flip the Relationship with Finance" and my guest is Jamie Anderson, at Chief Revenue Officer at Xactly.
Tune in to hear more about how to navigate the relationship between CROs and CFOs while learning about:
the metrics you need to prioritize to promote productivity
how Xactly helps businesses as a data driven company
how to align aggressive yet innovative strategies between finance and marketing
key traits to posses when transitioning from a marketing role into a revenue role
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 5/9/22 (search "Anderson").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com


