
Sales Pipeline Radio
We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Latest episodes

Aug 12, 2022 • 20min
Leading Your Sales Team in Times of Change
This week's show is entitled, "Leading Your Sales Team in Times of Change" and my guest is Steven Rosen, Sales Leadership Coach at STAR Results.
Learn about:
The importance of sales focus for leaders
Result-oriented time management
How to reduce distractions and improve work efficiency
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Monday, 8/15/22 at 6am PST (search "Rosen").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Aug 5, 2022 • 18min
Closing the Funding Gap for Woman and Minority-Owned Start-Ups
This week's show is entitled, "Closing the Funding Gap for Woman and Minority-Owned Start-Ups" and my guest is Omi Bell, Founder & CEO of Black Girl Ventures.
Listen in to learn about:
The venture capital funding gap for woman and minority-owned start-ups
A framework for diverse hiring, marketing, and funding
Important skills and lessons from door-to-door sales
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 8/8/22 - 6am PST (Search "Bell").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Jul 8, 2022 • 16min
How and Why a Bulletproof Sales Mindset Requires Resilience
This week's show is entitled, "How and Why a Bulletproof Sales Mindset Requires Resilience" and my guest is Rhonda Petit, Sales & Business Peak Performance Coach at 3x5 Coaching LLC and the author of "The Spirit of Selling".
Listen in to learn:
Is resilience something people are born with or can it be acquired?
What can introverts offer to selling?
How to hire for resilience
How to maintain a successful, positive attitude
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Petit").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Jun 3, 2022 • 16min
Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era
This week's show is entitled, "Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era" and my guest is Betty Monroe, Owner at Connective Engagement.
Tune in to hear more about working the virtual room and learn how to:
Rebuild rapport
Develop interpersonal skills in a virtual environment
Be comfortable presenting your authentic self
Build genuine relationships with coworkers and clients
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Monroe).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

May 13, 2022 • 20min
New Insights & Benchmarks for Customer Experience
This week's show is entitled, "New Insights & Benchmarks for Customer Experience" and my guest is Alan Gonsenhauser, Principal & Founder at Demand Revenue.
Tune in to hear more about prioritizing the customer experience and learn:
the difference between the infinite loop of prospect experience and lead management
the risk of aggressive over-marketing
how to utilize NPS to energize your organization
how CMOs can avoid common pitfalls through innovation
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Mon. 5/16/22 (search Gonsenhauser).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

May 6, 2022 • 18min
How CROs Can Flip the Relationship with Finance
This week's show is entitled, "How CROs Can Flip the Relationship with Finance" and my guest is Jamie Anderson, at Chief Revenue Officer at Xactly.
Tune in to hear more about how to navigate the relationship between CROs and CFOs while learning about:
the metrics you need to prioritize to promote productivity
how Xactly helps businesses as a data driven company
how to align aggressive yet innovative strategies between finance and marketing
key traits to posses when transitioning from a marketing role into a revenue role
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 5/9/22 (search "Anderson").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Apr 29, 2022 • 18min
Making Sales Enablement Stick
This week's show is entitled, "Making Sales Enablement Stick" and my guest is Elay Cohen, CEO at SalesHood
Tune in to hear more about how to create stickiness and effectiveness on a sales enablement platform while learning:
how sales enablement requirements have evolved with the acceleration of digital
how to infuse the buyer's journey into a sales enablement system/program
changing company culture and programs to increase that "stickiness"
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 5/2/22 (search "Cohen)".
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Apr 15, 2022 • 19min
Future-Proof Demand Strategies That Work
This week's show is entitled, "Future-Proof Demand Strategies That Work" and my guest is Eric Stockton, VP of Demand Generation at Constant Contact.
Tune in to hear more about the relationship between an organization's demand and brand alongside:
The holistic process of demand generation
How marketers can convey their contribution and impact to an organization to reduce language friction
Successes and challenges during an acquisition transition
Maneuvering tension and prioritization across business units
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing Blog starting Mon. 4/18/22 at 6am PST (search "Stockton").
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Apr 8, 2022 • 20min
Marketing in a Crypto World
This week's show is entitled, "Marketing in a Crypto World" and my guest is Phyllis Lee, SVP, Marketing at Manifold Group
Tune in to hear more about navigating marketing experiences in a crypto world, while learning about:
The differences and implications between B2B Marketing in Web2 vs. Web3
How blockchain technology affects digital advertising and go-to-market standpoints
Bridging the gap between web2 users and web3 during a transition
How privacy plays a role in the crypto world
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 4/11/22 - 6am PST (search "Phyllis Lee").
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

Apr 1, 2022 • 20min
Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
This week's show is entitled, "Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World" and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor.
Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about:
The psychology and efficiencies of doing virtual events for both attendee and seller
How authenticity drives engagement
What makes an overall marketing campaign successful
Differences between deal acceleration, pipeline building and brand awareness
Listen in now, watch the video or read the transcript on the Heinz Marketing blog starting 4/4/22 (search "Keyfactor")
Sales Pipeline Radio is produced by Heinz Marketing.
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com