

Sales Pipeline Radio
Matt Heinz, Heinz Marketing
We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
Episodes
Mentioned books

Oct 28, 2022 • 18min
Best Practices for Successful Sales and Marketing Integration
This week's show is entitled, "Best Practices for Successful Sales and Marketing Integration" and my guest is Joe McNeill, Chief Revenue Officer at Influ2
Tune in to hear more about:
Person-based advertising - the important role it plays and it's impact on complex sales situations
How companies should think about business value and balancing it with the personal needs and objectives of decision makers
Best practices around how marketers should be thinking about multi-threaded opportunities to support their sales teams
Best practices for how sales and marketing operate together in an integrated way
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing Blog (search "McNeill".
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Oct 21, 2022 • 20min
Right-Sizing Your Tech Stack Amidst Economic Uncertainty
This week's show is entitled, "Right-Sizing Your Tech Stack Amidst Economic Uncertainty" and my guest is Lauren Vaccarello, CMO at Salesloft.
Tune in to hear more about:
The importance of getting data and insights right.
How sales enablement can impact customer facing teams.
How companies are leaning in and using platforms as their core marketing mechanism moving forward.
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Vaccarello")
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sep 23, 2022 • 21min
Roadblocks to Delivering a Competitive Buying Experience
This week's show is entitled, "Roadblocks to Delivering a Competitive Buying Experience" and my guest is Rusty Bishop, CMO at Bigtincan.
Tune in to hear more about:
The evolution of sales enablement
Why CMO's should care about sales enablement and how to make it a leadership team priority.
Who should own sales enablement, Sales or Marketing?
What sales enablement can do for the entire customer life cycle
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Bishop").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sep 17, 2022 • 18min
Leveraging AI to Find Your Best Prospects
This week's show is entitled, "Leveraging AI to Find Your Best Prospects and my guest is Jonathan Spier, CEO at Rev.
Tune in to hear more about:
The importance of marketing above the funnel
The difference between an addressable market and a serviceable, obtainable market
What ExO graphics are, and how it better defines target markets above the funnel
Recommendations for how often target sales lists and criteria should be updated
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search (Spier).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sep 9, 2022 • 19min
How to Hire, Onboard and Coach World-Class Sales Talent
This week's show is entitled, "How to Hire, Onboard and Coach World-Class Sales Talent" and my guest is Justin Clifford, Head of Sales at Demandwell.
Tune in to hear more about:
Hiring in a remote and hybrid environment
Strategies for better onboarding
Training with more empathy for the entire team
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Justin Clifford").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sep 2, 2022 • 20min
You Have a Ton of Sales Data. What to Do With it?!
This week's show is entitled, "You Have a Ton of Sales Data. What to Do With it?!" and my guest is Steve Richard, Senior Vice President, Value Acceleration at Mediafly.
Tune in to hear more about:
Sales intelligence and the increase in sales transparency
The process of raising and training a sales rep
Key tips for entrepreneurship
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Steve Richard".
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Aug 26, 2022 • 19min
Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn
This week's show is entitled, "Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn" and my guest is Paul Reilly, President of Tom Reilly Training and author of "Selling Through Tough Times, Grow your profits and mental resilience through any downturn"
Tune in to hear more about:
What makes for successful, resilient sellers
Adopting a positive first response to adversity
Positive reframing and messaging pivots for sellers and marketers
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Reilly).
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Aug 12, 2022 • 20min
Leading Your Sales Team in Times of Change
This week's show is entitled, "Leading Your Sales Team in Times of Change" and my guest is Steven Rosen, Sales Leadership Coach at STAR Results.
Learn about:
The importance of sales focus for leaders
Result-oriented time management
How to reduce distractions and improve work efficiency
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Monday, 8/15/22 at 6am PST (search "Rosen").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Aug 5, 2022 • 18min
Closing the Funding Gap for Woman and Minority-Owned Start-Ups
This week's show is entitled, "Closing the Funding Gap for Woman and Minority-Owned Start-Ups" and my guest is Omi Bell, Founder & CEO of Black Girl Ventures.
Listen in to learn about:
The venture capital funding gap for woman and minority-owned start-ups
A framework for diverse hiring, marketing, and funding
Important skills and lessons from door-to-door sales
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 8/8/22 - 6am PST (Search "Bell").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Jul 8, 2022 • 16min
How and Why a Bulletproof Sales Mindset Requires Resilience
This week's show is entitled, "How and Why a Bulletproof Sales Mindset Requires Resilience" and my guest is Rhonda Petit, Sales & Business Peak Performance Coach at 3x5 Coaching LLC and the author of "The Spirit of Selling".
Listen in to learn:
Is resilience something people are born with or can it be acquired?
What can introverts offer to selling?
How to hire for resilience
How to maintain a successful, positive attitude
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Petit").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com