
This Much I Know - The Seedcamp Podcast
This Much I Know is the podcast from Seedcamp, Europe’s seed fund.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Latest episodes

Sep 25, 2024 • 59min
From the Battlefield to the Boardroom: Leadership Lessons with General Stan McChrystal
In this episode, Carlos interviews General Stanley McChrystal, a distinguished military leader with 34 years of experience commanding at a four-star level, including significant roles in Iraq and Afghanistan.
They discuss General McChrystal's career, including his extensive awards like the Defense Distinguished Service Medal. General McChrystal shares his post-military endeavors, including founding the McChrystal Group and teaching leadership at Yale. The conversation delves into General McChrystal's books, particularly 'Leaders' and 'Team of Teams', exploring how writing these books shaped his views on leadership.
Key themes include:
- understanding the complexities of leadership;
- the interplay between leaders, followers, and context,
- and the role of character and self-discipline in effective leadership.
The episode also covers practical insights on managing and transforming organizational cultures. General McChrystal shares personal anecdotes and reflections on leadership mistakes, personal development, and mentoring.
00:00 Introducing General Stan McChrystal
01:26 General McChrystal's Career Evolution and Achievements
01:48 Discussion on Leadership
07:15 The Three Myths of Leadership
09:58 The Role of Followers and Breaking the Cycle
13:15 Leadership Evolution and Organizational Dynamics
16:58 Challenges in Leadership and Adaptability
20:52 Team Dynamics in Startups and Large Organizations
23:40 Adapting Leadership Styles and Overcoming Mistakes
30:09 Commander's Dilemma: Vehicle Maintenance and Leadership Challenges
31:48 Leadership in Counter-Terrorism Operations
32:35 The Importance of Character in Leadership
35:42 Defining and Reflecting on Character
39:43 Personal Development and Daily Routines
45:26 Mentorship and Learning from Mistakes
55:54 Military Traditions and Cultural Questions
57:37 Conclusion and Final Thoughts
Show Notes:
General Stan McChrystal - linkedin.com/in/stanmcchrystal
Carlos Espinal - linkedin.com/in/carloseduardoespinal
mcchrystalgroup.com
seedcamp.com
General McCrysyal's books - mcchrystalgroup.com/about/books

Aug 1, 2024 • 29min
Building Trust in Enterprise AI: A Conversation with Leonid Feinberg of Verax
The latest episode of Startups in Focus features Leonid Feinberg, founder of Verax, a Seedcamp-backed company that provides enterprise-grade trust solutions for generative AI. Having a strong background in security and cloud services, including a previous company acquired by Amazon, Leonid shares insights on managing AI-related risks and offers practical advice for future customers regarding AI's potential and trust management.
In conversation with our Managing Director Carlos Espinal, he delves into the challenges and solutions associated with deploying generative AI in production. He also explains how Verax's Control Center helps enterprises gain visibility and mitigate risks by analyzing and modifying AI responses in real-time.
Furthermore, they discuss the current and future landscape of AI data management, the evolving best practices in AI, and the geopolitical implications of AI.
Show Notes:
Leonid Feinberg - linkedin.com/in/leonidf
Carlos Eduardo Espinal - linkedin.com/in/carloseduardoespinal
Verax AI - verax.ai
Seedcamp - seedcamp.com
Overview:
00:00 Introduction to Today's Guest: Leonid Feinberg, Co-founder and CEO of Verax
00:53 Leonid's Background and Journey to Founding Verax
01:33 Understanding Verax: Enterprise Trust Solution for Generative AI
02:48 Architectural Insights: Rolling Out LLMs in Enterprises
05:02 Challenges and Best Practices in AI Deployment
08:01 Future of AI and Data Management
12:16 Verax's Role in Enterprise AI Trust
18:39 Geopolitics and AI: Global Implications
26:15 Advice for future AI Customers
28:21 Conclusion

Jul 10, 2024 • 17min
AI Governance and Compliance: Navigating the Future with Ryan Donnelly of Enzai
In a new episode of Startups in Focus, our Managing Partner Carlos Espinal is joined by Ryan Donnelly, co-founder and CEO of Enzai, an AI governance platform that allows organisations to adopt best-in-class AI governance policies and measure against them.
They discuss:
- the impact of AI as a technological revolution similar to the mobile shift, dotcom boom, and web invention
- the importance of regulations and standards in ensuring AI's responsible use and trustworthiness
- the challenges and opportunities in AI adoption
- Enzai’s mission of enabling organizations to leverage AI technology effectively and responsibly, in compliance with emerging regulations
- Enzai's vision of enabling trust in AI future regulatory landscapes and the necessary frameworks for AI adoption.
Tune in for an insightful discussion on the future of AI governance and compliance.
Show Notes
Ryan Donnelly - linkedin.com/in/ryan-donnelly-enzai
Carlos Espinal - linkedin.com/in/carloseduardoespinal
Enzai - enz.ai
Seedcamp - seedcamp.com
Reach out to Ryan and his team at hey@enz.ai.
Time stamps:
00:00 Introduction to the AI Technological Revolution
00:36 Meet Ryan Donnelly: Co-founder and CEO of Enzai
01:14 The Inspiration Behind Enzai
02:19 Understanding Enzai’s Customers
03:13 The Role of Regulations in AI
05:07 The Evolution of AI Regulations
10:26 The Importance of Standards in AI
14:20 Enzai's Vision for the Future
15:49 Final Thoughts and Call to Action

13 snips
May 15, 2024 • 1h 5min
Jerry Colonna on What Makes the Best CEOs and How to Foster More Empathetic & Effective Leadership
Jerry Colonna, Co-founder of Reboot, discusses the importance of self-awareness and human connection in leadership. He highlights the concept of 'Reunion' for empathetic leadership, societal implications of leadership decisions, and the potential for venture capital to address social challenges.

Apr 30, 2024 • 22min
The Evolution and Future of Access Control Management
In the newly launched "Startups in Focus" series, our Managing Partner Carlos Espinal chats with Johannes Keienburg, co-founder and CEO of Cakewalk.
Their conversation revolves around the importance of access control, visibility, and security in organizations. Johannes shares insights on the need for access management processes from the early days of an organisation, the challenges of data security, the evolution and future of access controls.
Show notes:
Johannes Keienburg - linkedin.com/in/johannes-keienburg/
Carlos Espinal – linkedin.com/in/carloseduardoespinal
Cakewalk getcakewalk.io
Seedcamp seedcamp.com

Mar 26, 2024 • 1h 9min
Notion VC's Chris Tottman on company building, strategic pricing, and understanding customer needs
In a new episode of This Much I Know, Carlos's guest is Chris Tottman, General Partner at Notion VC, one of Europe's top-tier VC firms.
Chris shares insights on:
- his journey as an entrepreneur and Venture Capital investor
- the evolution of venture capital in Europe
- how founders can become successful in company building.
- the role of mentorship in the VC industry.
He also highlights the significance of founder-led sales, strategic pricing, understanding customer needs, fundraising challenges, and more.
Show Notes:
Chris Tottman - linkedin.com/in/chris-tottman
Carlos Espinal – linkedin.com/in/carloseduardoespinal
Notion VC - https://www.notion.vc/
Included - https://included.vc/
Seedcamp - seedcamp.com
Chris's Book 'THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS' - https://www.amazon.co.uk/dp/B0CJ45462M?ref_=cm_sw_r_apin_dp_CBFYWJN41F41CBK033SA

Mar 7, 2024 • 26min
[Seedcamp Firsts] How to A/B Test Product Changes and Set up Good Data Science Practices
In a follow-up to their Seedcamp Firsts conversation on data, our Venture Partner Devin Hunt and Candice Ren, Founder of analytics agency 173Tech and a member of the Seedcamp Expert Collective, dive deep into A/B testing and good data science practices.
With new and exciting AI technology emerging around recommendation engines, how can product leads evaluate which solution is better and how to really measure a “better recommendation”?
Focusing on a specific case study - a furniture marketplace, Candice, who worked on A/B testing and recommendation engines for Bumble, Plend Loans, MUBI, Treatwell and many others, shares her thoughts on:
- the intricacies of setting up and analyzing an A/B test experiment focused on comparing two different recommendation algorithms
- how you set your hypothesis
- the best way to segment your user basis
- how to select what you are controlling for (e.g. click-through rate)
- how to interpret test results and consider broader business metrics impact.
Candice and Devin also emphasize the importance of granular testing, proper test design, and documentation of test results for informed decision-making within a company's testing framework.

Feb 23, 2024 • 47min
Di Cooke on the Societal and Security Implications of Artificial Intelligence
In a new Seedcamp Deep Dive, Carlos's guest is Di Cook, AI Fellow at the Center for Strategic and International Studies (CSIS), research affiliate at the Center of the Study for Existential Risk at the University of Cambridge, and a doctoral candidate in war studies at King's College in London. Her research interests lie at the intersection of defense, intelligence, and AI.
Their conversation revolves around the societal and security implications of Artificial Intelligence (AI), from the existential risks that AI could create, to the role of AI in national and international security. They also explore how AI technologies, and especially synthetic media, are augmenting and exacerbating societal and ethical issues and discuss potential initiatives and policies that can help to address these issues.
They also examine the risks, potential misuses, and opportunities presented by AI, especially in the field of open-source intelligence (OSINT).
Last but not least, they delve into different stakeholder's roles in re-establishing societal trust.
Show Notes:
Di Cooke - linkedin.com/in/dcooke34/
Carlos Espinal – linkedin.com/in/carloseduardoespinal
Centre for Strategic and International Studies - csis.org
Seedcamp - seedcamp.com

Feb 1, 2024 • 1h 8min
The Power of Communities in Early Stage Startups
In the latest Seedcamp Deep Dive, Carlos is joined by Kyran Schmidt, co-founder of Outverse, a community-first solutions platform; Jonathan Reimer, co-founder of crowd.dev, a developer data platform; and our Partner Sia Houchangnia.
They discuss:
- the importance of community-building for tech startups;
- why intentionality and fostering a sense of belonging in community development are essential;
- types of communities namely product and practitioner communities;
- challenges, and strategies in creating and managing communities;
- the community tech stack and specific tools (e.g., Discord, WhatsApp);
- key success metrics and budget management considerations;
- and more.
Overview:
00:38 - Introduction to the Power of Communities
06:47 The Role of Community in Product-Led Growth
18:02 Defining Community and Its Importance
26:28 Managing Community Dynamics: Heroes vs Nutters
28:50 The Importance of Community Culture
29:43 Building, Designing and Scaling Community
33:49 Community Segmentation and Success Metrics
37:49 The Role of Founders in Community Building
57:47 Community Building: Tool Stack and Budgeting
1:05:31 Concluding Thoughts on Community Building
Show Notes:
Jonathan Reimer - linkedin.com/in/jonathimer
Kyran Schmidt - linkedin.com/in/kyran-schmidt
Sia Houchangnia - linkedin.com/in/siahouchangnia
Carlos Espinal - linkedin.com/in/carloseduardoespinal
crowd.dev - crowd.dev
Outverse - outverse.com
Seedcamp - seedcamp.com
Resources:
How to build a developer community: a step-by-step guide
CrowdDev's blog (includes many articles about community building)
[Seedcamp Firsts] How to create and scale an iconic community. Lessons from Sorare – Features Dan O’Kelly, an early Community - - Lead at Seedcamp-backed fantasy sports unicorn Sorare in conversation with our Partner Sia Houchangnia
Appwrite's community and blog [appwrite.io]

Jan 16, 2024 • 34min
How data relates to building a great product at your startup. Lessons from Bumble and 173Tech
In a new episode of Seedcamp Firsts, Candice Ren, Founder of 173Tech and a member of the Seedcamp Expert Collective, talks with our Venture Partner Devin Hunt about how data relates to building a great product at your startup.
Candice, who contributed to building Bumble's data analytics function and team, explains the importance of understanding and utilizing company data effectively in startups. She provides insights into establishing Northstar metrics, user journey analytics, feature analytics, data dictionaries, and strategies for effective data sharing among teams.
Learn about:
- the user journey as your source of data;
- the difference between product/app and features analytics;
- how to think about your data stack;
- what to track and why you shouldn't track everything;
- why you need a master dashboard and what should it include.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.