The Learning Leader Show With Ryan Hawk

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Dr. Ron Friedman is an award-winning psychologist who has served on the faculty of the University of Rochester and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. His first book, The Best Place to Work, was selected as an Inc. Magazine Best Business Book of the Year. His most recent book is called, Decoding Greatness: How the Best in the World Reverse Engineer Succes. Notes:   When Michael Dell was 16 years old, his parents bought him an Apple Computer. And they were horrified by what he did next... He took it apart to learn how to build it. He was curious. Excellent performers don't passively observe. They take action. When you encounter an awesome memo or speech, try to identify why it was remarkable... And then see how you can implement what you've learned to do the same. Nature vs. Nurture? "It's both." The stories we've been told are wrong: That it takes talent + practice. That's only part of the story. It's thinking in formulas and becoming a collector. "Identify what works and turn it into a template for yourself." A presidential speechwriter like Jon Favreau (President Obama's speechwriter) would study the greatest presidential speeches in history as he wrote... Reverse outlining - Take a finished product and reduce it to small paragraphs. Read the transcript and identify the emotion. There are six main narratives for main characters... The analysis comes after collection. Identify what's extraordinary... And then create a template. Create metrics and rate your work. "Measurement begets improvement." This requires a mindset of curiosity (like Michael Dell) Think in "blueprints." How does this work? How do I recreate it? President Obama initially was not a good politician... He observed pastors at churches. He started using repetition and pausing for effect to improve his ability to give compelling speeches. How are Chipotle and Starbucks similar? "They think in blueprints." The creators of Chipotle knew that people love burritos, but there wasn't a fast way to get great ones. They created a blueprint. The leaders at Starbucks modeled their buildings after Italian coffee bars. It's "pattern-thinking." Tom Petty didn't watch Bruce Springsteen because he felt they were too similar. He didn't want to outright copy him. Ron reads fiction to help him become a better storyteller and use cliffhangers in his non-fiction writing. Visualization - Why does it not work? "It can give you temporary satisfaction and lead to you not working as hard for the goal. You feel as if you already achieved it." "Visualize the process instead of the outcome." The UCLA Study: Visualize the process Practice in the past - Be reflective, use a journal, look back at previous entries Deliberate practice - It needs to be hard and you need feedback from an expert. Practice in different locations. Novelty is important. This allows you to be more present in the moment... Sign up for improv classes Find a hobby that has an overlap with what you do (if you're a manager, join toastmasters to become a better public speaker) Tinder algorithms - They predict who you'll find attractive. It looks for commonalities... The takeaway? Start a collection intake engine. Curate what that contains and what you exclude. Ritz Carlton obsesses over metrics. They understand that what gets measured gets managed. They optimize for their net promoter score (NPS). The links that are drivers to outcomes... For Ron, he needs to do cardio to get into creative mode. To do great cardio, he needs great sleep. To get great sleep, he needs regular massages. It's a chain of events to get the optimal outcome. Figure out what that is for you. How to give a great Ted Talk? Ron reverse engineered the most watched talk... Here is what he found: Ken Robinson used one fact He had lots of anecdotes There were LOTS of jokes (and they were funny) The storytelling drives the whole talk Taking risks -- Ron learned this from his grandmother and dedicates his work to her. He was born in Israel and moved to New York when he was 7. His grandmother would go door to door selling the services of her husband (he was a dentist). "The more risks we take, the more likely we are to succeed." Life/Career advice: Take more risks Optimize for your relationships... And your spouse is the most important relationship Apply to be part of my Leadership Circle

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Sebastian Junger is the #1 New York Times Bestselling author of THE PERFECT STORM, FIRE, A DEATH IN BELMONT, WAR, TRIBE, and FREEDOM. As an award-winning journalist, a contributing editor to Vanity Fair, and a special correspondent at ABC News, he has covered major international news stories around the world and has received both a National Magazine Award and a Peabody Award. Junger is also a documentary filmmaker whose debut film "Restrepo", a feature-length documentary (co-directed with Tim Hetherington), was nominated for an Academy Award and won the Grand Jury Prize at Sundance. Notes: Human beings need three basic things in order to be content: they need to feel competent at what they do; they need to feel authentic in their lives, and they need to feel connected to others. Definition of Freedom: “We walked 400 miles, and most nights we were the only people who knew where we were. There are many definitions of freedom, but surely that’s one of them.” Running a company versus LEADING a company -- “You can run a company or lead a company. If you want to lead a company, you have to make sure that when things take a downturn, as the leader you’ll be the first to experience the downside. Before jobs get cut, you’ll take a pay cut, you will suffer with the people you lead.” One great example of this is Chobani founder Hamdi Ulukaya. All employees are part owners of the company. He comes from a family of Nomadic Sheep farmers from the Turkish mountains. He learned a collective approach to life and work where he grew up. “When people are actively engaged in a cause their lives have more purpose... with a resulting improvement in mental health." How becoming a dad (at age 55) changed his life: "they are the point of life." Sebastian's dad was a refugee from two wars... War has had a significant impact on his life. As Sebastian grew up, he decided he wanted to be a journalist and cover wars. He went to the Civil war in Bosnia. Guts - "Most scary things are more frightening before you go. I have a formidable capacity for denial." People want to feel like they have agency. They're more scared when they feel that they don't have it. Front line vs backline soldiers - The backline soldiers are scared because they feel like they don't have as much agency as the front line (even though the front line is more dangerous). Uncertainty is scary. To help with fear, go in front of your mirror and make the "fear grimace" face... When Sebastian was competing in track events for the 1500m race, he would yawn in the faces of his opponents to intimidate them Freedom - We aren't subject to the whims of the largest male in a group anymore... You remain free by being mobile He organized his new book, Freedom, in three parts: Run -- Fight -- Think Sebastian went on a walking trip and called it, "The Last Patrol." - They walked on a railroad from Washington DC to Philadelphia and then Pittsburgh "Met America from inside-out" What did he think about at night when he went to sleep outside during "The Last Patrol?" "Always thought safety first." "The most meaningful experiences happen when I'm physically dirty and security wasn't guaranteed." How to help your children push their edges? "We traveled to Liberia with our daughter." "The core value children value is closeness. We sleep on a mattress on the floor with our daughters. They want to be close." Collaboration/Working together -- Football and the military. The football locker room is a beautiful place. It’s democratic. People join from diverse backgrounds. And create a common goal. A theme of collaboration. A “we can’t win games without each other.” And when it comes together it’s a magical feeling.  There must be a core commitment to the group. "Being ego-driven is an emotional burden." Commonalities of leaders who sustain excellence: Principle driven - In politics, democracy should be #1 Sacrifice own interest for the group Life/Career Advice -- FAIL. If you’re only doing things you know you can do then you’re never near your limits. In order to grow, you have to push those limits. And sometimes that means you’ll fail. That’s ok.

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Sean Covey is President of FranklinCovey Education. He is a New York Times best-selling author and has written several books, including The 6 Most Important Decisions You’ll Ever Make, The 7 Habits of Happy Kids, and The 7 Habits of Highly Effective Teens, which has been translated into 20 languages and sold over 4 million copies worldwide. Sean's dad is Stephen R. Covey, the author of one of the most sold books of all time (more than 30 million copies), The 7 Habits of Highly Effective People. Notes: Sean played Quarterback at BYU -- Led the team to two bowl games and twice selected as ESPN’s Most Valuable Player of the Game. What he learned from his time as a QB: How to prepare How to "do hard things" - "Your zone of comfort expands because the hard things aren't as hard anymore." Importance of a system - Rigorous practice, filming of the practice, reviewing of the work. Daily. The 7 Habits of Highly Effective People came out in 1989... It had a tepid release and then exploded. It changed the lives of the Covey family. Sean said his dad Stephen (the author of The 7 Habits) was "very genuine... A better husband and dad than a writer. H was very congruent. He had the power of principles. There was no hypocrisy." How do you handle yourself when talking to a person who has a powerful position? "Treat the garbage collector and the CEO with an equal amount of respect." 4 Disciplines of Execution: Focusing On The Wildly Important Goals (WIG) - Exceptional execution starts with narrowing the focus— clearly identifying what must be done, or nothing else you achieve really matters much.  -- Example: JFK has one of the best examples ever: "Send a man to the moon and return him home safely by the end of the decade." It was one goal. There was a starting line and a finish line. Act on Lead Measures – Golden rule of execution: Identify lead measures. Twenty percent of activities produce eighty percent of results. The highest predictors of goal achievement are the 80/20 activities that are identified and codified into individual actions and tracked fanatically. Lag Measures are the end goal. Keep A Compelling Scoreboard -People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win. Create A Cadence of Accountability -Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system. Goal setting - There are two kinds of strategies: Deliberate strategies Emergent strategies - "Be ready for waves that might hit you... And knock you in a better position." With goal setting, remember the phrase "No Involvement, No Commitment." Involve your team to set their own goals. Don't set the goals for them. Advice to parents with teenagers: Have a purpose as a family Set values Write a mission statement Have 1:1 time with kids Career/Life advice: Have a plan... But be flexible Live according to your principles, values, and mission statement Create a credo of your own

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 The 3 things Scott told his daughter Kiraat a YPO event... Family, Family, Family It will always be ok. Things will go bad. It will be ok. Anything, anytime - "you can always call, text, FaceTime, no matter what. I am here for you." Scott's 4-part process to become more present: Find perspective Seek authentic feedback Cultivate reflective strength Love your leadership constitution Public failure: Scott started a business with Seth Berger, founder of AND1, basketball shoes. HoopsTV. Raised $14 million from investors… Eventually failed, had to lay off 50 people, including his own brother(!) The good old days are today (scene from the office (Ed Helms)  Andy Bernard: “I wish there was a way to know you're in "the good old days" before you've actually left them.” Scott got fired from his role as President of Madison Square Garden. He says it was because he was "too busy being right instead of being effective." Scott is a change agent and values performance more than experience Watch the Battle at Kruger video (Scott shared this with the team) "To do great things, you have to be confident" Need to focus on "WMI." What's Most Important "Work-life balance does not exist. Beware of the mediocre middle." "Life is about tradeoffs" The most effective leaders seek authentic feedback and are able to hear it. Ask yourself, "Who have you connected to in the last month?" Behaviors of Excellence: Be your authentic self - "Be you. People follow authenticity." Work unreasonably hard. Intellectually curious - "The world is changing so fast." Passionate - "Fall in love with it." All executives at the Philadelphia 76ers are challenged to declare who they are at their core in the form of a leadership constitution. Anyone can—and should—create one by answering the following two questions: 1. I declare that I am... and 2. You can count on me to... Scott's leadership constitution: I declare that I am a passionate and authentic leader of leaders who feels a gravitational pull towards talent and character. I wear my heart on my sleeve. I love people and being part of a team. I get energy from helping others and would give the shirt off my back to a stranger and anything, anytime to a friend. I am family first, high integrity, and surprisingly sensitive change agent who is confident, caring, and intellectually curious. This fuels a competitive drive that at times feels like a chip on my shoulder. You can count on me to bring positive energy into my space. Exude urgency and push you, challenge you, nudge you and raise the bar beyond your expectations, and sometimes what you think reasonable. Laugh with you, cry with you, love you even when you won’t laugh, haven’t cried, and don’t feel loved. Root for you today, every day, and always. Share the most personal of thoughts, emotions, stories, highs, and lows because I am okay with it and who I am. Enjoy the rollercoaster of life, whether we are going forward, backwards and upside down. Drive hard to reach the summit and then quickly start on another mountain. Share wins and take hits for losses

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Mark Scharenbroich is an Emmy award winner, best-selling author, and hall of fame keynote speaker. He is known for his authentic delivery, his talent for delivering unique stories, and his comedic timing. He's the author of Nice Bike: Making Meaningful Connections on The Road of Life. Notes: Nice Bike. It’s not a technique, it’s a genuine interest in others and the willingness to acknowledge the talents and accomplishments of everyone. The three parts to story-telling: Stories need to be unpredictable, they need to have a hook, and they have to have a cast of characters. While in college at St Cloud State, Mark toured high schools and colleges with a comedy troupe called Mom’s Apple Pie which helped him develop his comedic timing and ability to improv. While on a trip to Washington DC with his dad, Mark witnessed his dad walking up to a couple of Vietnam veterans and saying, "Thank ya fellas. Welcome home." The moment was unforgettable to Mark as he witnessed what it meant to be grateful for others and to connect with them. The "dark chocolate" that Mark's daughter gave to a struggling stranger at the airport. "We don't have to fix all the problems, but acknowledge others, see them, and try to connect with them." The CEO of Cargill said it's not a secret what leaders need to do: State where we're going State how we're going to get there Show that you have your team's back Show that you care about your team as people Leaders must always be in the trenches and learning... And work to create memorable experiences for the people they are leading How to give a great toast at a wedding or eulogy at a funeral? Remember it's not about you, it's about the bride and groom Be story-driven The power of three - "She's about faith, family, and friends" and then tell a short story about each of the three What Mark learned from a "meat raffle" You have to buy a ticket for a shot to win You must be present to win The same is true for leadership. You have to be engaged and take the chance to do it. You must be present with your team. Be a "day-maker." Instead of just being a barber or a stylist, work to make your client's day by giving them an amazing haircut. BWCA - Leave the area better than you found it... A great rule for life. Core values - "When your core values are clear, decisions are easier." Comparison - Compare yourself to your previous self. Be grateful for what you have. Someone else will always have more crayons. Focus on your crayons. Advice to those who think they aren't creative. You are... You have to find the stories. Focus on four columns People you've had experiences with Experiences you've had Lessons learned Application to the lives of others Roberta Jordan: "It's more important to be interested than interesting." Life advice -- "Leave a tip for the staff who cleans your hotel room."  

Text LEARNERS to 44222 for more Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Hubert Joly is a senior lecturer at the Harvard Business School and the former Chairman and CEO of Best Buy.He is the author of the upcoming book “The Heart of Business – Leadership Principles for the Next Era of Capitalism.” Notes: In May 2012. Jim Citrin, the leader of the CEO practice at Spencer Stuart, the global executive search company, asked Hubert, “Would you be interested in being the next CEO of Best Buy?  Issues at Best Buy were all self-inflicted. Hubert realized there was an opportunity to fix it... Hubert's "5 Be's" of leadership are purpose, values, clarity, authenticity, and service. "My purpose in life is to make a positive difference on people around me." - Hubert Joly "If you cannot go outside, go inside. Leadership starts from within." Work to be the best version of yourself Ask your people, "What is your dream?" -- "My job as a leader is to help you achieve your dreams." "We're the captains of our lives." "Profit should be an outcome, not a goal." The 3 imperatives in sequential order: Great people Great customers Make money Remember that 98% of questions that are either/or should be AND's... Key Philosophy: Pursue a noble purpose Put people at the center Embrace all stakeholders Leaders must create the environment to unleash the magic What Hubert learned at McKinsey: The emphasis in the early years was on solving problems. In 2012, when Hubert joined Best Buy, he hired an executive coach. Why? "100% of the top 100 tennis players have a coach." We all need a coach. "It sends a powerful message when the CEO has a coach." It shows that he understands he needs help. We all do. Must-Have leadership qualities: Knowing people... Who are they? What drives them? How do they want to be remembered? "Tell me about your soul" -- Accept imperfections of self and others How to turn around a business by putting people first and reducing headcount as a last resort. How to unleash “human magic” for outcomes that defy logic. This includes an actionable commitment to diversity and inclusion, such as the “reverse” mentor program that pairs Best Buy executives with employees who help broaden their understanding of differences and issues they face. How to become a purposeful leader focused on creating an environment in which others can flourish and perform at their best, and who inspires by showing vulnerability and embracing their and your humanity. How to place a noble purpose as the cornerstone of a company’s strategy and concretely embrace and align all stakeholders around that purpose. For Best Buy, that purpose is enriching people’s lives through technology. And it allowed them to form genuine partnerships with the world’s foremost companies, including unlikely allies like Amazon, to the benefit of all. Jeff Bezos, founder, and CEO of Amazon: “Best Buy’s turnaround under Hubert Joly’s leadership was remarkable—a case study that should and will be taught in business schools around the world. Bold and thoughtful—he has a lot to teach.

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Greg McKeown wrote the New York Times best-seller, Essentialism: The Disciplined Pursuit of Less.  As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success. His latest book is titled, Effortless: Make It Easier To Do What Matters Most. Notes: Essentialism was about doing the right things; Effortless is about doing them in the right way... The best free throw shooter ever is not Michael Jordan or Steph Curry… It’s Elena Delle Donne. 93.4%. “If you keep it simple, less can go wrong.” The word NOW comes from the Latin phrase, novus homo, which means “a new man” or “man newly ennobled.” The spirit of this is clear: each new moment is a chance to start over. A chance to make a new choice.” “Whatever has happened to you in life. Whatever hardship. Whatever pain. They pale in comparison to the power you have to choose what to do now.” The question to ask yourself: "What's something essential that you're under investing in?" The second question is: How can you make that effortless? Life changes the day you discover residual results How to make it effortless? Create a routine so you don't have to think about it. The competition to the South Pole -- The difference between Amundsen versus Scott Amundsen -- 15 miles per day, no matter what. The "15 mile march." Scott -- Push to exhaustion every day. Amundsen and four others arrived at the pole on December 14, 1911. Five weeks ahead of a British party led by Robert Falcon Scott as part of the Terra Nova Expedition. Scott and his four companions died on the return journey. Amundsen made it to the South Pole and back to base camp without suffering a death in the party. Consistency day in and day out help Amundsen "achieve the goal without particular effort." Effortless is about simplification. Ask, "what if it could be easy?" Ask: "Is there an effortless way to do this? Highland High School Rugby - Won 19 national championships: Systems were put in place Consistent systems are the key How to deal with the guilt when we don't work as hard? Give your best to what you're doing, but have an open mind to finding a better way to do something This book for Greg grew out of agony... His daughter was living an ideal life... And then had health issues that completely changed their family. They had two possible paths to help her: The harder, heavier path of 24/7 always on work... OR Easier path of being grateful. Sharing optimism, and live in the state to help re-wire the brain. "Be grateful for every thing possible." They chose the latter and Eve got better... How they chose to respond was everything...

Suneel Gupta, a Harvard faculty member and author of 'Backable', shares insights on standing out in competitive spaces. He emphasizes the importance of personal conviction in ideas, effective storytelling, and addressing potential objections when pitching. Suneel reflects on the significance of mentorship in shaping success and encourages gratitude towards those who have supported us. He also discusses how to navigate uncertainty in career paths, urging individuals to pursue their passions for a fulfilling future.

Text LEARNERS to 44222 to learn more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Erin Meyer is a professor at INSEAD, one of the leading international business schools. Erin conducted an in-depth study with Reed Hastings, Co-Founder and CEO of Netflix, investigating the underlying principles necessary for building a corporate culture that is inventive, fast, and flexible. The results of that research were published in their book No Rules Rules. In 2019, Erin was listed by the Thinkers50, for the second time, as one of the fifty most impactful business writers in the world and in 2018 she was selected by HR magazine as one of the top 30 most influential HR thinkers of the year.  Notes: “Corporate culture can be a mushy marshland of vague language and incomplete, ambiguous definitions. What’s worse, company values — as articulated — rarely match the way people behave in reality.” The Netflix culture deck. 127 slides originally intended for internal use but one that Reed Hastings (CEO) shared online in 2009. Sheryl Sandberg called it “the most important document ever to come out of Silicon Valley.” Erin said "I loved the deck for its honesty. And loathed it for its content.” "If you want your culture to come alive, you need to avoid speaking in absolutes." Instead, use either or… Security or High Performance? Candor or Comfort? Why did the Netflix culture deck go viral? "This is a company that tells the truth. It said what it believed. That is rare." On May 31, 2015 you got a cold email from Reed Hastings (CEO of Netflix)… Reed told her that he read her book, The Culture Map, loved it, and was having his leadership team at Netflix read it. Erin's biggest surprise during her time researching Netflix and writing with Reed? "That management paradigms are hangovers from the industrial era. Previously, the #1 goal was error elimination. That isn't the #1 goal at Netflix. It's innovation." Reed Hastings had a company before Netflix called Pure Software. He put in a lot of rules and processes. He realized that "if you dummy proof the system only dummies want to work there." Too many processes can kill flexibility and innovation. This is "applicable to any environment where innovation is more important than error prevention." "Most rules are put in place to deal with low performers." "Instead, create an environment with 'talent density.' Only high performers..." Performance is Contagious: Professor Will Felps, of the University of New South Wales in Australia, conducted a study demonstrating contagious behavior in the work environment. He created several teams of 4 college students and asked each to complete a management task in 45 minutes. The teams who did the best work would receive a financial reward of $100. (Bezos: "People are pretty good at learning high standards simply through exposure," writes Bezos. "High standards are contagious. Bring a new person onto a high standards team, and they'll quickly adapt. The opposite is also true) The two different types of jobs: Operational - Ice cream scoopers Creative - Rely on your brain Pay Top of Market for talent - Matt Thunell (Manager of Original Content) said about Netflix, “We live in a walled-garden of excellence, where everyone is a high performer. You go into these meetings and it’s like the talent and brain power in the room could generate the office electricity. People are challenging one another, building up arguments. That’s why we get so much done at such incredible speed here. It’s because of the crazy high talent density.” With that said, Netflix doesn’t believe in “Pay-Per-Performance” bonuses. When you first began to collaborate with Reed to write this book, Erin asked him how he would find the time to collaborate. He said, “Oh, I can give this pretty much whatever time you think it will need.” That surprised Erin... In Reed's mind, the leaders should create a system so that they don't have to be busy, packed with back to back to back meetings... Candor -- Giving and receiving feedback Top performers regularly help other top performers get better by giving feedback At Netflix, they do live 360 feedback dinners -- Go around the table giving feedback for each person. The 4 A method of feedback: Aim to assist Actionable - It must be clear what could be done Receive the feedback with gratitude Accept it or decline it... It's not always right. Be grateful for it regardless Sustain Excellence: Humility Curiosity to Learn - Never stop learning, never feel like you've mastered it Life/Career Advice: Get the talent right Create Candor Eat the cake -- Remove rules and processes If you create an open vacation policy (meaning that vacation days are not tracked), it is imperative that the senior leaders lead from the front and go on a lot of vacations. The rest of the team will follow... If you never go on vacation, then your team will feel like they have to do the same.

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Brook Cupps is a leadership teacher and the coach of the Centerville High School basketball team. In 2021, he led his team to the first state championship in school history. He is best known as a leader who truly lives his core values. They are: Tough, Passionate, Unified, & Thankful. Notes: Brook's personal mantras: Wolf - Wolves travel in packs. They are not good by themselves. They need the pack. BC needs people around him. Loves teams. "Wolves are more badass than lions or tigers. You don't see a wolf in a circus." Chop Wood - "I've never viewed myself as talented, but I'm willing to work. We say chop chop. When things are going well, get to work. When things are bad, get to work. The connection is always back to work." The Man In The Arena - "I had to develop this over time. The critics used to bother me and I would listen to them. It affected my confidence. I learned that the most important opinions are the people in the arena with me." Brene Brown - “A lot of cheap seats in the arena are filled with people who never venture onto the floor. They just hurl mean-spirited criticisms and put-downs from a safe distance. The problem is, when we stop caring what people think and stop feeling hurt by cruelty, we lose our ability to connect. But when we’re defined by what people think, we lose the courage to be vulnerable. Therefore, we need to be selective about the feedback we let into our lives. For me, if you’re not in the arena also getting your ass kicked, I’m not interested in your feedback.” Purpose - "My purpose is to inspire others to strive for excellence over success." Self awareness leads to self confidence - Know who you are. Be comfortable with who you are. "You can't be tough alone. You need others." Foxhole Friends - It takes time to build foxhole friend relationships. "With my foxhole friends, I can be completely open. They tell me the truth. They have the freedom to criticize me." Coach Z -- Dave Zeller. “He never won a District. He’s the best coach I’ve ever been around. A state championship isn’t success. It’s the impact you have on the kids because nobody’s going to tell me that those guys that won state championships are better coaches than Z was.” Core Values: Values become real when you define the behaviors that exemplify the value... Tough - Positive body language leads you to be fight ready Passionate - Choosing extra work leads you to steal inches Unified - Speaking and acting with urgency leads you to not flinching in big moments Thankful - Showing love for one another through touches (help someone off the floor, give them a five after they make a mistake) Unified --  You must speak and act with urgency. "If you choose to remain silent when someone has done something wrong, then that is selfish." Choosing the easier path of not saying anything is selfish. The selfless act is having the guts to speak up when it's needed. Patch Adams - "Indifference is the greatest disease of all." You need to stand for something or you stand for nothing... "Your behaviors are the crux to your values." Do your behaviors match the values you claim to be yours? Gabe Cupps (Brook's son) entered the conversation for a few minutes... Gabe sent a text to each player on the team before tournament games that simply said, "We're gonna win." Where does that confidence come from? "It's the work put in leading up to the big moments." Gabe originally tried out for the North Coast Blue Chips AAU team... The same team that Bronny James (LeBron James Jr) played on... During a break in the action, he asked Bronny to play 1 on 1... "I didn't know how good I was. I wanted to see." Gabe earned their respect and made the team... Later LeBron noticed Brook's coaching ability when he was helping out at practice and determined he was the best coach to lead the team moving forward. LeBron's superpower as a leader is "gassing up his guys." He has the ability to create more belief in others through his belief in them. A critical leadership action where LeBron excels... What did Brook and Gabe say to each other during their long embrace after winning the state championship? "I just told him how much I loved him." Goal setting process -- Brook does not set results oriented goals. He sets process oriented goals. They had no goals to win their conference, or regionals, or the state championship (they won all of those this year). Their goal for this season was: Attack every opportunity with purpose Process based versus Results based? In the world of coaching basketball, there is a clear scoreboard. You have a record. If you lose too many games, you get fired. How does Brook manage that? "If I have a group of guys that are tough, passionate, unified, and thankful... And they attack every opportunity with purpose, we'll probably be pretty good and win a lot. The results usually take care of themselves." Honoring those who have come before you: "Drink the water, but remember who dug the well." Will you take a charge? This is what he looks for in a teammate. Someone who looks for opportunities to sacrifice for the team. There is a physical sacrifice. "It's gonna hurt. It's an unselfish act to take a charge." "To be all in, you need to take charges." High Standards - There was a moment in a game earlier in the season when Centerville was winning 60-24 in the third quarter. Brook's team started playing a little sloppy. Turned the ball over a few times. It was uncharacteristic of their usual play. Brook called a time out and yelled at his team. It was obvious they were going to win (by a lot), but that moment showed me that Brook holds his team to higher standards and won’t allow them to lower even when the opponent isn’t posing a challenge... "You get what you accept. That's my standard. If I ignore that, then I'm not living to my values, and that's not ok with me." Creating your values -- "I think as the leader, they need to be your values." "If you go to work for someone else, you need to be bought into their values. If you're not, then you probably shouldn't work there." When interviewing for a job to work for a leader, ask them: "What are your values and how do you live them? I noticed after big wins that Brook doesn't join in the pictures with his players... Why? "That's their moment. It's about them. I love watching them enjoy those moments." Common traits of foxhole friends: "They may not communicate them the same way I do, but we have a shared appreciation for our values." “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.” -- Teddy Roosevelt