Text LEARNERS to 44222 Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Notes: Sustaining Excellence = The pursuit of WOW... "It's not just meeting spec." Leading is voluntary "Playing covers of yourself is not leadership." Leadership vs. Management? Management is about power and a title Leadership is about stepping up. NASCAR... Starbucks closed for a day to train everyone. Why does Seth teach people how to juggle? "It's about the throw, not the catch." If you want to change your story, change your actions first. We become what we do. Lost in all the noise around us is the proven truth that creativity is the result of desire. A Desire to solve an old problem, a desire to serve someone else. It’s not a bolt of lightning from somewhere else... The difference between talent and skill: Talent is something we’re born with: it’s in our DNA, a magical alignment of gifts. Skill is earned. It’s learned and practiced and hard-won. It’s insulting to call a professional talented. She’s skill, first and foremost. In the words of Steve Martin, “I had no talent. None.” Sculptor Elizabeth King said it beautifully, “process saves us from the poverty of our intentions.” Surprising truths that have been hidden by our desire for those perfect outcomes: Hubris is the opposite of trust Professionals produce with intent Creativity is an act of leadership We become creative when we ship the work Passion is a choice Practical Empathy -- “We have to be able to say, ‘it’s not for you’ and mean it. The work exists to serve someone, to change someone, to make something better. We live in an outcome focused culture. The plumber doesn’t get credit for effort, he gets credit if the faucet stops leaking. Lost in this obsession with outcome is the truth that outcomes are the results of process. Focusing solely on outcomes forces us to make choices that are banal, short term or selfish. It takes our focus away from the journey and encourages us to give up too early. The story of Drew Dernavich — he shared a picture of his “no” pile and of his “yes” pile. He’s a cartoonist. “Drew’s not a genius, he just has more paper than we do.” Embrace your own temporary discomfort: Art doesn’t seek to create comfort. It creates change. And change requires tension. The same is true for learning. True learning (as opposed to education) is a voluntary experience that requires tension and discomfort (the persistent feeling of incompetence as we get better at a skill). Generosity is the most direct way to find the practice. It subverts resistance by focusing the work on someone else. Generosity means that we don’t have to seek reassurance for the self, but can instead concentrate on serving others. Selling is Difficult - Amateurs often feel like they’re taking something from the prospect - their time, their attention, ultimately their money. But what if you recast your profession as a chance to actually solve someone’s problem? “Selling is simply a dance with possibility and empathy. It requires you to see the audience you’ve chosen to serve, then to bring them what they need.” Sales is about intentionally creating tension: the tension of “maybe,” the tension of “this might not work,” the tension of “what will I tell my boss…” That’s precisely the tension that we dance with as creators. The story of General Magic - Megan Smith, Andy Hertzfeld, Marc Porat inventing virtually every element of the modern smartphone. And their first model sold 3,000 units. There were 10 years ahead of their time. The business failed, but the project didn’t. Seth’s initial denial to be on my show… “Keep going and write back to me after you’ve recorded 75 episodes and have a big show.” Episode #75 came out November 26, 2015, I emailed you that day and said, “I’m at #75, are you ready to go?” And he was a man of your word. He was episode #86. His speaking style is built through visuals. He finds the visuals first and then creates the story and application second. Why does Seth fly fish without a hook? "To disconnect with the outcome." The story of Thornton May -- He had no sales quota. He went city to city and invited everyone from a specific industry to a meal. Competitors would join and Thornton would be the person to bring everyone together. He became the person they called.

Text LEARNERS to 44222 for more Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Notes: Episode #389: Ed Latimore The four life lessons: “Never underestimate the power of being likeable and controlling your emotions.” "Nothing is neutral. People are trying to help you or move ahead of you. In basic training, he was a terrible shot. He failed the shooting test three times (which was the limit), and yet got a fourth chance because he was likable. And then passed. "They saw me working hard, so they helped me." How to be more likable? -- "Don't curry favor. Be you... Have high standards. Treat everyone with respect. Have impeccable manners. Be comfortable with the fact that you're not for everyone." “No one cares what happened to you or what you’ve been through. No one is coming to save you.” "Society is not going to take pity on you if your problems create problems for others." You need to work to through your own issues and ow your actions. Don't take your trauma out on others." How has Ed built the perspective to not be a victim? "It's about delivering value to others. And not subtracting it. That's destructive. Forgiveness is a powerful idea. Holding a grudge is like drinking poison and expecting the other person to die." “The most powerful belief you can have is that given enough time, you can learn anything. Rome wasn’t built in a day, but Hiroshima was wiped out in seconds.” Keep plotting along... Ed did this as a boxer and math and with every aspect of his life. Keep going. "Fall in love with the process." "Make a movement with intention and in pursuit." “A limitation is only as powerful as the energy you give to it. Your dreams also follow this same law.” "You'll only be as successful as your worst habit." "You must recognize the problem and/or the limitation." High achievers tend to be a paradox. They have self-confidence combined with insecurity. It creates a fusion reaction. It drives them to continually prove themselves. How is money made? "Give people something they want." Ed desires to be the most interesting version of himself Compartmentalization: You can't approach others with a sense that you're better than them You must be adaptable to a variety of circumstances Understand the dichotomy of being confident and humble at the same time

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 The Learning Leader Show With Ryan Hawk Episode #388: Patrick Lencioni - The 6 Types of Working Genius Notes: What is a "Working Genius?” – There are six different types, and we all have two of them that are natural to us.  We are good at doing them, and we get energy and joy and satisfaction from them. What about the other four areas? – Two of them are areas that we really struggle with.  They exhaust us and drain us of our energy and passion, and in many cases, we’re not very good at them.  We call these our areas of Working Frustration. We should doing those things as much as we possibly can, and we certainly shouldn’t do work that calls for us to do them frequently. That is a recipe for frustration, failure, depression. And then there are two other areas that are in between our geniuses and our frustrations, we call these Working Competencies, areas that we can do pretty well, maybe even really well, but that don’t necessarily give us energy or joy. It’s fine to have these things be part of your job, and even the primary part of your job sometimes, but it’s not as good as living and working in your areas of genius. What is different about The Six Types of Working Genius and other personal assessments out there? -- This one is quicker to understand, easier to apply, and focused on the work of getting things done. What are the six types of working genius? Wonder - People with this genius can’t help but question whether things could be better in the world around them. They are troubled whenever they see unmet potential, and they are constantly curious and on the lookout for the need to change something. Invention - This type of genius is all about creativity. People who have it love to generate new ideas and solutions to problems and are even comfortable coming up with something out of nothing. Discernment - People with this type of genius have a natural ability when it comes to evaluating or assessing a given idea or situation and providing guidance. They have good instincts, gut feel and judgment about the subtleties of making decisions that integrate logic, common sense and human needs. Galvanizing - This type of genius is about bringing energy and movement to an idea or decision. People who have it like to initiate activity by rallying people to act and inspiring them to get involved. Enablement - People with this type of genius are quick to respond to the needs of others by offering their cooperation and assistance with a project, program or effort. They naturally provide the human assistance that is required in any endeavor, and not on their own terms. Tenacity - This type is about ensuring that a given project, program or effort is taken to completion and achieves the desired result. People who have this genius push for required standards of excellence and live to see the impact of their work. What are Pat's areas of working genius? "I am naturally good at and drawn to what we call Invention and Discernment, I like to come up with new, original ideas, even when it’s not what’s called for.  And I love to use my intuition to evaluate and assess ideas and plans to see what would be best.  My areas of frustration are Tenacity and Enablement, meaning I struggle to push projects through to completion after the initial excitement wears off, and I have a hard time providing assistance to others on their terms. That doesn’t mean I can’t do those things, because all of us have to do things we don’t like or aren’t good at sometimes. But if I’m in a situation where people are relying on me as their primary source of enablement and tenacity, that’s not good for me or for them in the long run." What are my areas of working genius? Discernment and Tenacity. The assessment says: "You are good at and enjoy using your intuition and instincts to evaluate and assess ideas or plans, and pushing projects and tasks through to completion to ensure that the desired results are achieved." Your likely areas of Working Competency are: Invention and Galvanizing. "You are capable of and don’t mind creating original and novel ideas and solutions, and rallying people and inspiring them to take action around a project, task or idea."

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Episode #387: Arthur Blank - Owner of The Atlanta Falcons Notes: His Dad died when he was 44 years young, leaving his business to Arthur's mother. Arthur's mom took over and built a successful company. He learned to be principled and values driven from his mom. His mom always told him, "Principle matters." Arthur got fired from his job at Handy Dan in 1978. He didn't take it personally and founded The Home Depot with Bernie Marcus. At the original Home Depot headquarters, he and Bernie Marcus shared a bathroom between their offices. In the hallway outside the bathroom, they hang up press clippings. Not the accolades, or the awards won, but the negative stories and criticism. Why? You cannot have complacency or believe you are beyond reproach. Must always keep striving to get better. How did they duplicate the original Home Depot culture when they expanded beyond their first four stores? "You must always promote people based on them living the values of the company. Ahead of everything else." "The culture is critical." Ask, "Can they lead using our values?" --> Read the book, The War For Talent How did they maintained the culture as they acquired nine additional stores? Originally, it was an issue. "It was like changing the tires on a car as it was driving 30 miles per hour." "We had to self impose slowing down the growth." Must train the team on the culture "We didn't have money for training, but we did it anyway." To build a long term, sustainable business, you must focus on training. "You have to have a caring mentality. It takes time. I'm only interested in relationships. It's all about building long term relationships." Arthur tells the story of when he came to an agreement to buy the Falcons from Taylor Smith -- He booked a nice hotel suite, had dinner/wine, etc… He wrote on a napkin, “For Atlanta and the Falcons, $545 million. To the heritage and the tradition, in the past and the future.” ---> Taylor asked what you were doing and Arthur said “This is a bond between the two of us.” And further, “Important deals don’t get done on paper napkins, it had to be a cloth one.” → That napkin is displayed at the training facility of the Falcons and the team is now worth 5 times what he paid. "It was a win-win negotiation." In the lobby of your Atlanta offices, stands a custom bronze statue of a Sioux warrior in full battle regalia. He cannot move from his position on the battlefield -- he will stand his ground until victory or death. His chin proudly lifted and eyes scanning the horizon, he raises his bow, an arrow poised on the string. It’s entitled, Point of No Return. It depicts a time-honored tradition of Sioux Leadership. "You have to lead from the front." Arthur names all of your conference rooms after personal heroes (Kurt Hahn is one of them, he is the founder of Outward Bound) -- “To strive, to serve, and not to yield.” When he was the new owner of the Falcons, he walked to the back of the plane where the players were sitting and said, “Don’t worry, I’m not going to try to coach you, but I need to know, what can I do for you? What do you need?” (“The Best Think Tank Any Company Could Ask For) -- “That one hour flight was worth a dozen strategy meetings with the team’s executives or coaching staff.” (You need to have a front line obsession, Chris Zook -- Get to the people who really know. The ones closest to the action) Innovate Continuously -- Need non stop reinvention. Leaders need to ensure that the road is cleared of unnecessary speed bumps and overly stringent traffic rules. Too much bureaucracy will kill innovation before it has even begun. Top down management structure will always constrain people’s entrepreneurial spirit. --- The “Invisible Fence” style of management. “Hire people who are overqualified.” -- Arthur had lunch with Charles Lazarus one day, the founder of Toys R Us, and he said, “the hardest moments are when you have to look at a person who helped you get to $1 Billion and realize that person can’t help you get to $10 Billion.” “Treat every team member as a free agent” -- Never take people for granted. "They should be committed because of the culture, not the contract."

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com IG/Twitter: @RyanHawk12 Notes: The Learning Leader Show "Life is on the wire. The rest is just waiting." -- Karl Wallenda (Nik's grandfather)  “Fear of Feathers” -- One of the greatest fears of our current age: uncertainty. On March 4, 2020, Nik completed his greatest accomplishment to date, walking over the lava lake of the active Masaya Volcano.  On June 4, 2011, Nik Wallenda successfully completed the high wire walk in San Juan that took his grandfather’s life -- a 135-foot-long high-wire crossing between the two towers of the ten-story Condado Plaza Hotel. John Maxwell saw Nik speak at an event and encouraged him to write a book. Nik shares how his worst fear came true when five family members fell while doing a stunt. He thought, should I get back up on the wire? He learned from his family that they always fulfill their contracts. "I get goosebumps telling this story... My dad said, 'I'll always be there for you.'" "It's my job as the leader to figure out who's shaky and be there for them." Work to counter negativity with positivity and preparation. Nik's mother walked the wire when she was six months pregnant with him. "This is the way I came into the world. This is the way I want to go out." "One day you eat the chicken. The next day, you eat the feathers." "What you would call fear, I would call respect." "The worst thing you can do for a wild animal is show it fear. Show respect instead." "I never wear a harness unless my network partner makes me." The preparation process for a big event is meticulous and intense. He wears an oxygen deprivation mask to feel what it's like to not have a lot of oxygen. "It's all about building mental confidence." Make training much harder than the event "You cannot ever train enough." "If you think you should practice 5 times, do it 50 times." Excellence = A passion about being good at what you do Too many people are miserable at what they do. It's fear. "Even if you hate your job, do it with excellence." "You have to show up at work every single day." "Be positive, force yourself to smile." What is Nik thinking while walking over an active volcano? "I'm free, I'm excited, I have every emotion you can imagine." Alex Honold and David Blaine have become great friends and are very helpful.

Text LEARNERS to 44222 Full notes at www.LearningLeader.com IG/Twitter: @RyanHawk12 Notes: Community — In Rome, Panaetius met a fellow student of Diogenes named Gaius Laelius, and later in a naval contingent, met and served with Scipio Aemilianus, one of Rome’s great Generals. These three men formed a kind of philosophical club — known to historians today as the Scipionic Club (like Ben Franklin’s Junto’s) — they would meet you discuss and debate the stoic philosophy they all pursued. Plutarch wrote in Moralia: Precepts of Stagecraft “it is a fine thing also, when we gain advantage from the friendship of great men, to turn welfare of our community, as Polybius and Panaetius, thru Scipio’s goodwill towards them, conferred great benefits upon their native states” Ryan participates in off site adventures with other top authors in the world like James Clear and Mark Manson. They go there to share ideas and help one another. He experienced another example of this as he was asked to speak to a group of the top athletic directors in collegiate sports. All of them are very competitive with each other, yet they still meet regularly to share ideas and help one another. Zeno had little patience for idlers or big egos on his porch -- "Stoa is the Greek word for porch." Zeno said “better to trip with the feet than with the tongue” He was the first to express the four virtues of stoicism Courage Temperance/Moderation Justice Wisdom Consistency -- “His work was not defined by some single epiphany or discovery but instead by hard work. He inched his way there, through years of study and training as we all must.” Zeno said “well being is realized by small steps, but is truly no small thing.” Cleanthes — he not only continued his labors but actively turned down large financial gifts to help him retire to his studies — to him labor and philosophy were not rivals. They were pursuits that furthered and enabled each other. The ancients used to describe his industriousness: philoponia - a love of work. Chrysippus, the third Leader is the stoic school. He was introduced to running and it changed his life. The same is true for Ryan... "A marathon doesn't care that you're tired at mile 20. You have to get to 26.2 to be done. Your mind wants to quit much earlier than your body has to." "When you think you're done, you're at 40%." - David Goggins The stoic idea of Oikeiosis - that we share something and our interests are naturally connected to those of our fellow humans — is as pressing in the ancient world as it is today. “Being poor is not having too little, it is wanting more.” Seneca Stay a Student -- The Maxim For Every Successful Person; ‘Always Stay A Student’ -- “Every man I meet is my master in some point, and in that I learn of him.” — Ralph Waldo Emerson. Genghis Khan one of the greatest military minds who ever lived, he was a perpetual student. How to find stillness? Stop watching the news Journal - Anne Frank wrote when she struggled: “Paper,” she said, “has more patience than people.” Go for a walk or run Seek solitude -- Bill Gates “think weeks” How to balance temperance and justice? Start by being better ourselves As a citizen, where do you draw the line? Particularly when it's not in your interest to do so... What are you willing to sacrifice to insist on your standard?   Epictetus’ instructions: Separate things into what you control and what you don’t Choose not to be complicit in getting offended Prep for adversity in advance Realize every situation has 2 handles—grab the right one Memento Mori—let death put everything in perspective “Writer’s block is a phony, made up BS excuse for not doing your work.” Jerry Seinfeld Life advice -- "Don't send me an email asking if you can ask me a question. Just ask the question." -- Ryan Holiday Be worthy of a great mentor... Do work that impresses them. Gets their attention. "Writing forces you to clarify your thinking..."

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com The Learning Leader Show With Ryan Hawk #384: Les Brown - You've Got To Be Hungry Notes: "If you want to be successful in life, do these three things..." Change your mindset - “You don’t get in life what you want, you get in life what you are.” Practice OQP - “Only Quality People” Develop your communication skills - “Once you open your mouth, you tell the world who you are. Sidney Poitier wrote a book called The Measure of a Man and she said, “When you go for a walk with someone, something happens without being spoken. He said, “either you adjust to their pace or they adjust to your pace.” Think “Whose pace have you adjusted to? Les needed to disrupt the vision he had of himself in order to change... Distract Dispute Inspire Expand the vision of what's possible for life Mike Williams -- "The Road To Your Best Stuff" Keys to growth: Hire a coach Use your story to create an experience for your audience "Be transformed by the renewing of their minds." "You can't fit a big dream into a small mind." "We are here to live a life that will out live us." "The two most important days of your life are the day you were born and the day you find out why." - Mark Twain Les has battled cancer for 27 years... The beginning: When Les's mom worked for a white family, they would make her clap her hands regularly when she was alone in a different room to ensure she wasn't stealing anything. When Les learned why his mom always had to clap her hands together, he made it his mission to ensure that he would buy her a house one day... And eventually that's exactly what he did. Negative thoughts are like weeds. They'll keep coming back. You have to keep at it and have a positive mind. Every morning, Les takes the following action: Has a verbal (positive) affirmation Writes seven things he wants to do that day Reads 20-30 pages "There is power in pursuit... Set goals beyond your comfort zone." Have a perpetual plan of action "You're never too old to learn" "You're never too young to teach" "Don't ever stop raising the bar on yourself." There are three kinds of people: Millionaires, Billionaires, and Witnesses "You gotta be hungry." Thoreau - "Go where there's no path and leave a trail." What does Les think immediately before going on stage with 80,000 people in the crowd? "More of THE, less of ME." "When you wax a floor, you need to strip it first. The same is true with coaching." "Cancer Conquerors" -- "I don't have time to die, I've got too much work to do." Excellence: Durable, sustainable advantage. "I will not fail." All accomplishments happen in the mind first... And then in practice.

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com The Learning Leader Show With Ryan Hawk #383: Guy Raz - How I Built This Excellence = Ambition Desire to produce for the sake of personal fulfillment -- "It's oxygen" Bill Gates is constantly challenging himself... Having a growth mindset. "To survive means to grow." How has Guy become one of the greatest interviewers in the world? "I've been shooting free throws for 25 years. I've gotten a lot of reps." To be great, you have to be bad at the beginning... And keep going. How to connect with others? "I interpret the non-verbal feedback." Purposeful Practice: It's a team effort -- "I've worked with my team for twenty years. There is a strong bond and connection. They are very honest with their feedback. Constructive criticism is essential. We need outsiders to assess us." Guy thanks his mom and dad in the acknowledgement section of his book: They came to America in the 1970's. "Being courageous requires resilience." Guy has covered four wars, but he still doesn't feel he's as courageous as his parents. "Without taking a risk there is no reward." When Guy is afraid to take a risk, he thinks of his parents. How his fellowship year at Harvard impacted him: They teach through case studies and stories. It helped him understand business and storytelling. Guy is inspired by Joseph Campbell's hero's journey... His 'Must-Have' qualities to get hired to work on his team: Kindness - "We filter for kindness" They have to "want to improve" How Guy prepares to interview someone for one of his shows: Contact them well ahead of the interview date Do a deep dive on them and people around them (read, watch videos, listen to podcasts) Do a background check "All of us are imperfect... That's what make someone relatable. We all have flaws. You need to hear the failures." "The interviewee must be generous with their emotions. "The idea that I can learn from someone excites me." "I love transmitting the story." The idea for How I Built This came to him in 2008 when he took a class at Harvard Business School during a sabbatical year as a Nieman journalism fellow after nearly eight years as a foreign correspondent. Guy demands that those who sit for an interview with him are completely open. “I ask them, ‘Are you willing to come to this interview and surrender?’” Guy stared as an NPR intern and didn't get the initial jobs he wanted... I asked... "How much of your success can be attributed to luck and how much skill/hard work?" Life advice: Get a job in sales -- All jobs have a selling component. Learn this crucial skill. Be methodical about your experiences. Keep your eyes open for problems all around you... Look for problems to solve. All businesses are built on solving a problem.

Text LEARNERS to 44222 for more details Full show notes at www.LearningLeader.com The Learning Leader Show With Ryan Hawk #382: Morgan Housel - Timeless Lessons On Wealth, Greed, & Happiness Notes: "Writing helps crystallize vague thoughts in your mind." It helps clarify your thoughts. Writing is an art. When you publish your own work, you own the success or failure. Public speaking is a great tool to learn how to communicate succinctly. It's a skill worth building. The Psychology of Money is a study in understanding why people do what they do... "Use money to control your time. That's the highest dividend money can do for you." Why work with Collaboration Fund: You need more than just a check: values, philosophies, get your thoughts out into the world. Stories are more powerful than statistics. And most statistics are incomplete props to justify a story. Stories are easier to remember, easier to relate to, and emotionally persuasive. "Stop telling kids they can be whatever they want to be. You can be whatever you're good at, as long as they're hiring. And even then it helps to know someone." -- Chris Rock Excellence = Patience - Stick with it. Continue to go during down periods. That's how compounding works. Success Laws -- "Strong beliefs, weakly held." Storytelling: "The prize goes to the person who can explain something well... Stories move the needle. You convince someone something is true through stories." How to become a better storyteller? READ a lot. And practice. "If you’re going to try to predict the future — whether it’s where the market is heading, or what the economy is going to do, or whether you’ll be promoted — think in terms of probabilities, not certainties. Death and taxes, as they say, are the only exceptions to this rule." Some quotes (thanks to RightAttitudes.com) "Two things make an economy grow: population growth and productivity growth. Everything else is a function of one of those two drivers." "Changing your mind is one of the most difficult things we do. It is far easier to fool yourself into believing a falsehood than admit a mistake." "Study successful investors, and you’ll notice a common denominator: they are masters of psychology. They can’t control the market, but they have complete control over the gray matter between their ears." "There’s a strong correlation between knowledge and humility. People who spend 10 minutes on Google studying monetary policy think they have it all figured out, while people with PhD's and decades of experience throw up their hands in frustration. The more you study economics, the more you realize how little we know about it." "When you think you have a great idea, go out of your way to talk with someone who disagrees with it. At worst, you continue to disagree with them. More often, you’ll gain valuable perspective. Fight confirmation bias like the plague." "Short-term thinking is at the root of most of our problems, whether it’s in business, politics, investing, or work."

The Learning Leader Show With Ryan Hawk Text LEARNERS to 44222 IG/Twitter: @RyanHawk12 Full notes at www.LearningLeader.com #381: John Mackey, CEO of Whole Foods Notes: Excellence: Energy - Vitality -- "You cannot be lazy" "You need a strong desire to be excellent" Excellent leaders strive for excellence in everything they choose to do Good physical and mental health Honor - "Hold yourself to high standards" John and Rene Lawson raised $45,000 from family and friends and borrowed $10,000 in 1978 to open a small natural foods store called SaferWay in Austin, Texas. When the couple were evicted from their apartment for storing food products in it, they decided to live at the store. Because it was zoned for commercial use, there was no shower stall, so they bathed using a water hose attached to their dishwasher.  Two years later they brought on partners who owned another grocery store and formed Whole Foods Markets. Having high expectations: As a younger person in his early 20's, John was curious about learning... He loved organic, natural food before it was popular. Revolutions: The running revolution happened in the 1970's - He got into that. The long runs made him feel fantastic. He became a vegetarian. It helped him feel better, be more alive. He is now a vegan. In 1981, they had to deal with a 100 year flood in Austin. "Renee had to swim out of the store that day." "Whole Foods should have died that day. That was when I learned about stakeholders." --> Many people helped them stay in business. "A banker co-signed on the loan without approval because he trusted me. I didn't find out until later." He moved to Boulder in 1999 to run WholePeople.com -- Then the internet bubble popped and it failed. When he moved back to Austin, TX, a coup was afoot... One of his trusted senior leaders was trying to get John fired. John walked through the nearest Whole Foods while preparing to tell the board why he should keep his job... "I get a super high touring that store." Touring the stores helps you feel the pulse of the company. John thought, "Oh my God, this is the love of my life. This is my purpose." That's what he told the board and senior execs and convinced them to let him keep his job. He learned to cultivate and build relationships with his board through that... A "Conscious Leader" = Vision & Virtue – Put purpose first, lead with love Mindset & Strategy – Find win-win solutions. Innovate and create value People & Culture – Constantly evolve the team. Regularly revitalize, continually learn and grow John has elected to take a $1 yearly salary and to forgo any bonus or stock grants since 2007. Hiring: "You're no better than your team." "Excellence is continued growth." "When you stop growing you begin to die." You need to constantly revitalize yourself: Sleep well Eat healthy food Exercise People are addicted to bad food... But you can change this habit if you're willing to go through some pain for a month or two. You can teach yourself to enjoy healthy foods. It needs to become a habit. Hiring: Do group interviews - Don't rely on just one person Looks for: Intelligence ('that's the ante to get in') Emotional Intelligence -- "Steve Jobs would not have gotten hired at Whole Foods" Need to work well with others Take responsibility High integrity Chemistry with others and high character Ask, "Who have you helped get promoted?" "Who have you developed?" "How?" The sale to Amazon "We took a plane up to Seattle and met in Jeff's (Bezos) house. It was very secretive. There was a lot of security around." "The conversation was like falling in love. They were just regular guys who were very smart." "Jeff (Bezos) is unpretentious, has a great sense of humor, and is a genius. He's brilliant." “It’s like marriage, I love them 98% of the time.” Advice: "Life is an adventure. Go for it."