Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 The Learning Leader Show With Ryan Hawk Episode #400 with Keith Hawk & AJ Hawk Notes: I sourced questions from members of my Leadership Circle, friends, listeners, and colleagues for this episode... How does Keith continue to feel impactful after retirement? KH: "It's like I have a paper route. I work a little bit in the mornings, get my work done, and then I can go have fun with my friends. I work on a few boards, do voice over work, and know how to hit the post." What has AJ learned from working with Pat McAfee? "I learned to trust my instincts and not try to be somebody I'm not." What's the best way to make introductions? AJ: "Text (message) intros are so much better. They are more personal." From Leadership Circle member, Amanda Wilson: "What habit do you admire the most in each other/best attribute?" Pistol about AJ: "He's an unbelievable teammate. He has earned the respect of all his peers. I respect his intensity to prepare." Pistol about Ryan: "A huge preparation guy. His focus on other people. He has more of an outer focus now. And a huge intensity around growth." "Gotta change, Gotta grow." AJ about Pistol: Consistency. He wakes up early. I never saw him asleep. He never made us do anything. I want to live up to that standard. I don't want my kids to see me asleep. And universally, everyone loves him." AJ about Ryan: "You're a mini-version of Pistol with your consistency. So detail oriented. Such a leader and not afraid to hold people accountable. People have confidence that you'll take them where they want to go." Ryan about Pistol: Absolute selflessness. Reminds me of my wife, Miranda. A willingness to always help others succeed and will do anything for them. Ryan about AJ: A relentless work ethic. A drive to be there for the people who depend on him. Whenever I talk with teammates of AJ, they all say the same thing, "That's my guy. I know he'll be where he's supposed to be when he's supposed to be there. I can depend on him." He shows up to work everyday and gets it done. Being selfless: Pistol - "My success is better and richer if it follows other people's success." From Jeff Leung (Sr. Engineer at Facebook): "As the father of two young boys, I would love to hear how you and your brother AJ grew up in a way that you cheer for each other more than compete?" A mutual love and respect for each others work. An appreciation for what the other does. From Doug Meyer, Co-Founder/CEO of Brixey & Meyer: "What was your reaction when you heard Ryan was  leaving a high paying job at a large company to take a substantial pay cut to start a Leadership Advisory practice at Brixey & Meyer?" Pistol: "Joy, fun, fulfillment. I was so excited for him." AJ: "Of course. He's gonna kill it." Give an example how you handled when one of your kids wanted to do something but you thought it was a mistake? "When Ryan was at Miami, I probably pushed him too hard to transfer so that he would get another shot to be a starting QB after losing the job to Ben Roethlisberger. I sometimes have thoughts that he could have moved positions and become Julian Edelman." From Nate DeMars (Founder/Owner of Pursuit) - "You guys have all moved onto what I guess you could consider second careers recently… How do you approach starting over as a novice in a new field?" "There is no excuse to not learn everything about what you want to do. There is so much out there to read and watch and people to talk to. If you don't learn it, it's your fault." Find something you care about, that you're passionate about, and pursue that. "Deal with imposter syndrome when you're new. There's never been a better time to learn something new." Life experiences that have shaped you. Pistol, what experiences shaped AJ/Ryan? Playing for the legendary Bob Gregg and Ron Ullery. They molded you and helped you: Faced the requirement to prepare a lot Learned how to be a great teammate Learned to compete hard Learned to take tough, critical feedback, became coachable Learned how to be a leader How to deal with great teammates, but bad coaches? AJ: "It doesn't help to complain and be negative. Be quiet. Do your job." And strive to learn from those who aren't good at their job so that you don't repeat what they do. The Rex Caswell exercise: When you're new, write in a journal in two columns. One is for the great actions of your boss and the other is for the not helpful behaviors. Keep it with you and review it as you continue to get promoted. Pistol: "Wrap yourself in the mission. Don't wrap yourself in negativity." "It's the duty of the leader to be in a good mood." We conducted our first draft. The topic: Our favorite sports movies (listen to hear who we picked).

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com IG/Twitter: @RyanHawk12 Notes: Sustaining Excellence = Learn constantly Experiment constantly Obsessive about learning the details, not a cookie cutter approach Rapid Skill Acquisition: Must be specific Break it down: don't try to do it all at once Do research Practice Deconstruct the skill to its smallest parts Make a pre-commitment - "I'm going to practice this skill for 20 hours no matter what." Create fast feedback loops for yourself: Keep a daily log of what you do... Meetings, interactions, what was discussed, how you feel, etc. This helps reinforce the importance of paying attention to the small details of what you're trying to learn If something happens, you can review your notes later Josh has always had "a desire to understand the world around me" Teaching is one of the greatest tools in the world for learning "Management is the act of coordinating a group of people to achieve a goal. Management is not business. Management is not leadership. Management is a supporting function, not a decision making function." "Leadership = define the goal, account for change." "Good management = Recruiting - must get good people Communicating well between teams and decision making parts of the business Must create environment of psychological safety Create a productive working environment Planning - Estimating time lines and schedules Measurement Commander's Intent - "When you are a leader, decision making authority, the least effective thing is for you to make all the ground level decisions." Push decision making power to the people closest to the action. More quotes from Josh's work: “You can't make positive discoveries that make your life better if you never try anything new.” “Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation. “If you rely on finding time to do something, it will never be done. If you want to find time, you must make time.” “The best thing that can happen to a human being is to find a problem, to fall in love with that problem, and to live trying to solve that problem, unless another problem even more lovable appears.” “Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their money could buy at that moment.” “The trouble comes when we confuse learning with skill acquisition. If you want to acquire a new skill, you must practice it in context. Learning enhances practice, but it doesn’t replace it. If performance matters, learning alone is never enough.” "Be positive, force yourself to smile." “Improve by 1% a day, and in just 70 days, you’re twice as good.” “Ideas are cheap—what counts is the ability to translate an idea into reality, which is much more difficult than recognizing a good idea.” “Fear of the unknown will always be with you, no matter what you do. That’s comforting in a way: if there’s nothing you can do to change it, there’s no reason to let it stop you.”

Jim Collins, author of best-selling business books, discusses the art of leadership, emphasizing the importance of getting people to want to do what needs to be done. He shares insights from his conversation with Steve Jobs and highlights the significance of filling key seats with the right people. Collins explores the concept of true leadership, distinguishing between exercising power and inspiring others to follow willingly.

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. He has written a series of books that have sold more than 10 million copies worldwide. They include Good to Great, the #1 bestseller, which examines why some companies make the leap and others don’t; the enduring classic Built to Last, which discovers why some companies remain visionary for generations; How the Mighty Fall, which delves into how once-great companies can self-destruct; and Great by Choice, which uncovers the leadership behaviors for thriving in chaos and uncertainty.  Notes: Shortly before Jim's 25th birthday, during his second year at the Stanford Graduate School of Business, he got hit with a lightning bolt of WHO luck. The type of luck that comes as a chance meeting with a person who changes your life. That person was Bill Lazier... Bill Lazier was the closest thing to a father Jim ever had. Jim's dad died when he was 23. Creating a Generosity Flywheel -- “One day, two large wooden crates appeared on your front porch, the address labels indicating they’d be shipped by Bill. He sent you a few dozen bottles of spectacularly good wine. You called and asked him what prompted him to send to you and he said, “Dorothy and I had an inventory problem in our wine cellar, and we needed to make room for some new bottles. We thought you could help us out by taking some of it off our hands.” Bill mastered the art of getting people to accept his generosity, somehow framing it as if you were doing him a favor. Jim's question to me: How is quarterbacking a football team similar to quarterbacking a conversation for a podcast? Make the Trust Wager - “I choose to assume the best in people and accept that they sometimes disappoint.” (Lead With Trust) Build a Meaningful Life by Building Relationships — Life can be a series of transactions or you can build relationships. Transactions can give you success, but inky relationships make for a great life.” —- How do you know if you have a great relationship? “If you were to ask each person in the relationship who benefits more from it, both would answer “I do.” Both feel like they’re getting the better end of the deal. Start with Values, Always Values — values aren’t the “soft stuff.” Living to core values is the hard stuff. "Prep prep prep so that you don't have to be rote." -- "For me the opening plays are questions. And I know the opening two or three questions to get the session started." "Then the game starts. I have this set up things, but then something really surprising happens. What I found interesting about it, is that you'd think high levels of prep, it's actually being so well prepared that you can adapt. That's the critical thing. It's only because you're super prepared that you can do something surprising." The opening question to a company he works with is always the same: "It starts at exactly 8:00am. I have an atomic clock and it's set to the exact atomic time. At 8:00, I open the doors. I walk in and say, "Good morning, I feel a tremendous responsibility to make the most of our time. Everybody take out a blank sheet of paper. I want you to write down the top 5 most brutal facts that face the company today. Go!" -- "We're 12 seconds into the meeting. There are no pleasantries, they're not going to talk about how the flight was, or dinner last night. We are here to make the most of our time. I'm trying to set the tone that we don't have time to waste. I can't waste your time. You're here to have your brain challenged." And then Jim has them allocate 100 points for the 5 most brutal facts. You need to start with an honest account of the brutal facts. This gets the group talking immediately. "The entire thing opens up." "Preparation is respect." "That previous podcast we did (episode #216) was masterfully done by Ryan. There's some wonderful things he pulled out." How has your style evolved? I'm less robotic, less formulaic, more agile, and able to go with the conversation. Bill Lazier -- "Bill went to the Dean at Stanford and put himself on the line for me. He believed in me. He bet big on me. Nothing I've accomplished happens without Bill Lazier." Here is WHY joining a Learning Leader Circle is a good idea...

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Episode #396 - Scott Galloway: Professor at NYU Stern, best-selling author, entrepreneur (started 9 firms) Notes: Scott and I have the same book agent, Jim Levine. It's the first person Scott thanks in the Acknowledgement section of his latest book... "Jim is someone I can go to for help with any aspect of life. He's much more than just a book agent. You need people in your kitchen cabinet that you can go to." Sharing admiration for others? Why did Scott struggle with this when he was younger? "We should do this. It doesn't make you less impressive because you shared your admiration for someone else." "The greatest untapped resource = good intentions, good thoughts. Express them. Verbalize them. Don't let that resource go to waste." Leaders should be constantly giving praise to the people on their team. Send the quick email, give the shout out. "People need watering. Give them recognition. Notice others, let them know when they do good work. That's how you recruit and retain great people. That's how you build loyalty." Action step: Call the parents of the young people on your team. Tell them their daughter or son is doing excellent work and are a joy to work with... "Be the man your kids think you are." It's motivating to try to live up to those standards. Life is about those moments with your kids. The key to excellence? "Success is not my fault. I grew up as a heterosexual white male, born in 1964. We have this problem of conflating luck with talent." Commonalities of leaders who sustain excellence? Competence - Must be highly competent in one area. "You must demonstrate excellence. Be outstanding at it." Grit - "As the leader, I wanted to show my team I was willing to pull all nighters when needed. I would never ask my team to do something I wasn't willing to do." Empathy - "You have to want others to win. You have to leverage all your talents to help others be successful. That creates loyalty." "People's loyalties are misplaced. Don't be loyal to companies, be loyal to people." Why make predictions? "It's not about being right. It's about catalyzing a conversation. I want ideas to have sex." "Plans are useless but planning is invaluable." "Once a prediction happens, it seems obvious." When I go to keynote speaking engagements, I'm often asked about Scott Galloway. He's become the person so many men follow? Why? "Most business news is PG13. I'm the rated R version and I speak my mind. There aren't enough people doing that." "Most guys have trouble talking openly about their feelings. We have trouble expressing our emotions. Men want to do it, but don't. That's what I do." "Write as if your kids will read it in 30 years." In Chinese the word for crisis… the first character means danger, and the second is translated as a critical juncture A Scottish MP George Galloway said “nothing can happen for decades and then decades can happen in weeks”

Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Ep #395: Dr. Marisa Porges Notes: Keys to a good coffee meeting with someone: Be early Find a quiet spot Know your order before you get there. Don't make it too complex Have a goal for the meeting. Know what you want to get out of it "You don’t have to be a feminist to care about these lessons, nor do you need a daughter or a sister. You just have to know a girl or young woman and care about her future." The differences for a woman vs. a man in business: Women have fewer mentors and sponsors "You need to seek mentors on a regular basis" "Men need to mentor women" -- "Make room for women mentees" What should the man who is nervous to mentor a woman do? Meet in a public place Talk about business Key to excellence: The ability to adapt Marisa joined the Navy after High School. She was inspired by the movie Top Gun She got in a bad car accident and had to be rescued by the jaws of life She had to shave her head in the Navy "Our reality forces us to adapt. We change jobs 4x more than our parents did." How to be adaptable? Be open to pushing yourself to new environments Test yourself in a new environment. Don't always set up for the perfect environment Do something differently -- Test your boundaries How to be authentically empathetic? The platinum rule -- Treat others as they want to be treated (not how you want to be treated) Be vulnerable, open, and real While interviewing terrorists in Yemen, Marisa got them to open up by authentically opening up first "Be conscious about when and how you're vulnerable. It can't be too often. Monitor your emotions." Look for go for it moments... Learn to rebound from failure and understand the key takeaways from them. Be able to deal with uncertainty. Marisa shares a story about a parent of one of her students. Marc. His daughter was going through an issue at school. Marc said, “I went into Dad mode and said should I call the school? Talk to a teacher? —- This is a terrible way to respond as the dad of a daughter. A dad needs to "coach from the sideline." Help your daughter practice self advocacy. Ask them questions, be curious. Help your daughter find her voice and speak up. One easy example to practice -- "When you go out to eat, always have your daughter order her food. When you call to order a pizza, have your daughter do it." Marisa worked in the White House and needed to become an excellent communicator to prepare for her conversations with The President. How did she do this? "Practice, practice practice." Excellence: How we learn from failure and bounce back... What happens next? It's always about the others in your life. Who are you surrounding yourself with? Small things make a big difference

Text LEARNERS to 44222 for more details about The Learning Leader Circle Full notes at www.LearningLeader.com Twitter: @RyanHawk12 #394: Todd Henry - The Hidden Forces That Drive Your Best Work Show notes: What is the most valuable land in the world? "The graveyard... All of the stuff we carry with us for our life and never put out into the world... All of that valued is buried in the ground." The two words that Todd wrote down after coming to this realization? "Die Empty." “The rough edges they decry you for now… Are the very rough edges they will celebrate you for later.” What drives us to unleash our best work? Drawing on interviews with over 100,000 working professionals, the answer is no one size fits all. Todd Henry shows, in fact, that there are six unique "motivational archetypes"... They are: The Visionary strives to make her mark on the world by building an ideal future, even when others may not see as far ahead. The Achiever relishes a finished product and must conquer whatever obstacle comes his way, no matter how difficult or time-consuming. The Team Player values being part of a group and will go to great lengths to achieve unity and enhance collaboration. The Learner is obsessed with mastering new skills and showing off what she knows--which is often a lot. The Optimizer thrives when systems are running smoothly and finds great satisfaction when things are done the "right way." The Key Contributor shines at the center of the action, especially when others can recognize the value of his work. Todd's work teaches us to decode our motivational type so we can structure projects, have conversations, make decisions, and even choose career paths to amp up engagement and achieve fulfillment. Once we know how to activate our inner drivers, we can transform the work we do into the work we love. Why should you write? "If you can learn to write, you'll be invited into rooms." "Turn the ineffable into something." Read, comprehend, synthesize, write... "People won't follow you because of your position or title. You have to persuade them. You have to cut through the noise, hone your skills. It's a craft you must work on." Have empathy, uniqueness, precisions. Have empathy for the end user.  Have an intended audience: one person in mind. Ramp up your empathy for the end user... "We wait for tasks to motivate us and that's exactly backwards. We need to bring our motivation to what we do. We have to train ourselves to bring our motivation to our work instead of waiting for our tasks to motivate us." Because of the motivation code, "I have a language now that I never had a language for previously" A new framework for understanding people. It's created "aha" moments "Self-awareness is the first step to maturity." "It helps use discern areas where we're insecure."  What was Todd thinking five minutes prior to going on stage at the Global Leadership Summit? 10,000 in the audience and hundreds of thousands watching worldwide... "I reminded myself how grateful I was to be there..." It was calming.  

Text LEARNERS to 44222 for leadership development resources Full show-notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 393: Chris Holtmann - Head Basketball Coach of Ohio State University Buckeyes Notes: Chris played his college basketball at a small Christian school called Taylor University in Upland, Indiana. For a coach named Paul Patterson. Chris said, “I think the core of who I am as a coach comes from him.”  Don’t Be Afraid To Pursue Growth -  "As I debated, I realized that I couldn’t blame myself for craving stability – it was only human nature after all. We are drawn by the soft voice of consistency, the allure of a warm blanket of security in our jobs and lives. And while many of us willingly happily give in to living within the status quo, the reality is that the world around us rarely remains motionless. The sun rises and sets, the seasons pass and the world keeps moving and changing. It is only as we grow older and look back at life that we realize all that we have missed, all that we could have accomplished, had we simply pushed ourselves to break free of our fears." "As I found myself deliberating once again, I began to think back to the work of Stanford psychologist Carol Dweck on motivation and failure. Dweck drew a distinction between performance orientation and learning orientation. Children that believe that their intelligence is fixed almost always give up on problems quickly, whereas those that believe their intelligence is malleable, conversely, stick with problems longer. Adults are no different. Those who are performance oriented are dissuaded by failure - they favor stability. Whereas those of who are learning oriented embrace opportunity and eschew the status quo." Head Coaches To Lead Their Teams To 5 Straight 1st Round Tourney Wins: Chris Holtmann, Mike Krzyzewski, Jay Wright, Mark Few, Bill Self, Roy Williams, John Calipari Article: David Brooks - Thick versus Think organizations -- "How To Leave A Mark On People" Focus on the process... "Do today well." "Don't compare yourself to others." Why is Brad Stevens one of the most effective coaches in the world? "He's an extremely curious learner. He has tremendous EQ and understands how to connect with people." Chris got promoted to be the interim head coach at Butler shortly after accepting the job to be an assistant... His boss (athletic director) told him, "You'll be evaluated daily." He came to every practice to watch Chris coach. "It was hard to hear, but it was the reality. I couldn't listen to critiques. I had to coach to my convictions." Living your values: You must make a commitment to your values and live them daily. The values of the Ohio State basketball team: Truth Humility Respect Toughness - "Grit is imperative in successful people. Your response to challenging moments says everything to success." Coach Tony Bennett is tremendously tough. "Calm is contagious." Your response to difficult circumstances is what toughness is all about. Accountability Thankful "He who would be calm must first put on the appearance of being calm." How does one develop composure? "You need people around you to give you honest feedback. We don't realize how reactionary we can be." "Any time you feel upset with a player, wait to talk about it until you can process it. Think it through..." Excellence = Consistency Discipline "Your habits need to match your dreams." Be convicted in what you believe What Chris looks for in a player: Toughness -- "What's the most challenging thing you've been through? How did you respond?" Selfless "What's your body language on the bench when you aren't playing?" "What's your response to a teammates success?" Honesty Advice to leaders: You can't skip steps in the process of being a leader Value the beginning stages Eliminate comparison to others as much as possible Be committed to growing professionally and personally. It's about your daily habits. Your character is put on display. "We write our stories one decision at a time."

Text LEARNERS to 44222 Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Notes: Sustaining Excellence = Passion for what they do Persistence - "Life is lumpy." People fall and have to dust themselves off. Character - Must be trustworthy, caring, and sensitive to others Values driven - "When things go wrong, take the pain" Bill Gates is an example of sustained excellence - "His persistence, his relationship with his wife Melinda. He's a great example of sustained excellence." Bob describes the time early in his career when he made big mistakes and the board fired him. He said, "I needed to learn strategy. You can't blame your followers. You must take 100% ownership." Read the book, The Best and The Brightest by David Halberstam "You need humility, you need to learn, you need emotional intelligence." How he felt when he got fired? "Unbelievably sad. It hung heavy on my shoulders." There are two ways to respond: Be a victim Be introspective "I remember the moment vividly. I was reading The Best and The Brightest. Hubris was the problem. They weren't going to the front lines to understand what was happening. I thought, Oh my God, Halberstam could be talking about me." "Our job is to LISTEN, get feedback, and fix it." As a leader, you must have the willingness and ability to define reality, not what you want it to be. Read Max Dupree - The Art of Leadership Understand The Stockdale Paradox - “You must never confuse faith that you will prevail in the end—which you can never afford to lose —with the discipline to confront the most brutal facts of your current reality, whatever they might be.” ~ James Stockdale Building trust in a crisis: The 4 elements to be trustworthy: Sincerity - "Your public and private conversations should be the same" Competence - It's not the same as never making a mistake. Reliability - "Make promises. Deliver on those promises" Care - "Treat people well. Care for their well being. It's not transactional. Treat them with dignity and respect." How Bob stays so sharp at age 82: Lots of exercise - He trains 5 days a week Time with grandchildren Planning - "I still have a lot of gas left in the tank" Have a dream -- "Happiness is a mood. You can design a mood." Satisfaction Peace Fulfillment The four primary functions of a leader: Strategy - The CEO must shepherd the strategy People - Get the right people in the right jobs Communication - Align all constituencies behind the business. People must understand the mission Evolve - The world changes. Find a small team of experts to identify the issue, and leave the rest of the team alone to do their work "You need thrill customers continuously." "People will always be evaluating you as a leader. They look at your body language, and see how you respond." Hiring qualities Bob looks for in a leader: Crisp thorough about the job assignment. Complementarity - The use Gallup's strengths. Focus on strengths and them filling a gap on the current team. Fit the culture. Need to be able to work with a team and collaborate.

Text LEARNERS TO 44222 Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Episode #391: Jake Wood - CEO of Team Rubicon Notes: Sustaining Excellence = Integrity - "I've been honored to serve with leaders who have high integrity." Initiative - Be proactive, take action Tenacity - The ability to overcome Enthusiasm - Bring energy to your environment What Jake learned from his Dad: "I feel lucky. He worked his way up with an untraditional resume. He worked his ass off." "He had this industrious nature and worked so hard." Giving the commencement speech at the University of Wisconsin "Our words (as leaders) matter." "None of life experiences went according to plan. And that's okay..." Being the point man -- It means, “When you walked a patrol, you walked first. If there was a landmine or booby trap in the road, you would be the first man to step on it. Initially, you walked in perpetual fear… There were intersections you had to cross where you would close your eyes and clench your teeth, but you never stopped pressing on.” "Leadership is about love. You need to have a deep understanding of WHO your team is as people. Always think, 'how can I help them?' When they know they're loved by you, they'll feel safe. When they feel safe, that leads to courage." Clay Hunt -- "We went to sniper school together... He was a good Marine. When I got paired up with him, I was told, 'you are nothing without this partner.'" He didn’t kill himself because of what happened to him in Iraq and Afghanistan. He killed himself because of what he lost when he came home: Purpose, Self-Worth, and Community. Since 2012, more service members have died by suicide than in combat. "Purpose is a universal human need." The Acceptance of Risk: In Blackjack, there is a correct move for every interaction. When you have 16 and the dealer has a face card, you should hit. There is a 32% chance you win if you hit. There is a 26% chance you win if you stay. And yet, people stay. They haven't come to grips with the risk. They'd rather sit back and try not to lose instead of taking the correct step. As a leader, you have to accept the risk, understand it, and press on. The WHO -- "Surround yourself with realists who offer you candid feedback." What does Jake look for when hiring a leader? They must demonstrate they can overcome hardship Ability to persevere Industrious "I'll take passion over talent any day." The Haiti Earthquake in 2010. 100,000 people instantly died. 100,000 more died within the next 25 days. Jake felt compelled to go there to help. Thus the beginning of Team Rubicon Winning the Pat Tillman award. "It was a huge honor. Pat was why I joined the Marine Corps." His process to deliver the speech... "The producers wanted to take out the part of the speech that resonated most with people... The ending: Know your neighbor, love your neighbor, help you neighbor." Speechwriting/Communication skill: "A company is nothing more than a story." Treat your people like characters in the story. READ a lot of books. General Jim Mattis said, "There is a moral responsibility for leaders to read. If you have not read 100's of books, you're functionally illiterate." Vision - You need to convince your team you can take them to places they didn't know they could go. Book: ONCE A WARRIOR It's the 10 year anniversary for Team Rubicon... It's time to memorialize it. "America needs to find inspiration. The book finishes with hope. It's life's most essential virtue."