The Dwayne Kerrigan Podcast

In Part 2 of this profoundly moving conversation, Dwayne sits down again with Master Stephen Co—one of the most influential spiritual teachers in Dwayne's life—for a powerful discussion that stretches beyond business and deep into self-awareness, spiritual discipline, and energetic mastery.Master Co guides listeners through a short but transformative meditation, unpacks the mechanics of stress and healing through the lens of pranic energy, and explains how stillness—not just calmness—is the true gateway to mastering your reactions, relationships, and results in life and business. This is more than a conversation—it’s a shift in perspective.Timestamps & Highlights:[00:01:00] – Why you must listen to Part 1 before diving in[00:02:15] – How stress anchors into your energy system and where it lives[00:05:10] – The power and purpose of violet light in healing[00:08:15] – Meditation is not concentration—here’s the difference[00:13:00] – Guided 2-minute meditation for experiencing stillness[00:19:30] – What it means to meditate and remain awake (and why that matters in business)[00:23:15] – Dwayne shares his real-world transformation through energy work[00:25:00] – You are the thinker—not the thought[00:29:30] – Are we just nothingness? The spiritual physics behind your true identity[00:33:00] – What reincarnation teaches about learning through the body[00:36:45] – Master Co’s mind-blowing take on the ego, and training your emotional horses[00:42:30] – The “three questions” Buddhist practice you can apply in business today[00:45:30] – The ripple effect of healing in leadership and life[00:48:10] – The ultimate bottom line: “Being a good person will always make you come out on top.”Notable Quotes:“You are not your body, not your thoughts, not your emotions. You are the creator of them.” – Master Co“The more time I spend in the stillness, the more I realize I get to choose what I create.” – Master Co“Being a good person is the manifestation of the ‘I’ controlling the three horses—body, thoughts, emotions.” – Master CoKey Takeaways & Resources:Guided Meditation: Experience Master Co’s 2-minute “space between the breath” meditation (13:00 mark) to center your awarenessSelf-Mastery Framework: Identify your true self as the creator of thoughts and emotions—not the passenger of themThe Three-Question Method: Ask:What am I feeling/thinking?Why am I feeling/thinking this?What should be my next thought?Energy Anatomy: Understand how emotional energies lodge in specific chakras and how to clear them using breath and visualizationPractical Spirituality for Business: Learn how daily spiritual hygiene leads to better leadership, calmer decisions, and intentional relationshipsShare the Ripple:This is the episode you share when someone you know is stuck in stress, seeking clarity, or struggling to lead with grace. Forward it. Post it. Let them hear it.Connect with Dwayne KerriganFacebook: https://www.facebook.com/thedwaynekerriganpodcastInstagram: https://www.instagram.com/dwaynekerriganpodcast/Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Website: http://www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this of The Dwayne Kerrigan Podcast, Dwayne sits down with Master Stephen Co—engineer-turned-global-energy-healer—to discuss how ancient energy healing practices like Pranic Healing® can unlock peak performance, faster recovery, emotional balance, and even business success.Dwayne shares intimate stories of miraculous healing, including a shredded ACL recovery in just five days—no surgery required. Together, they challenge skeptics, unpack the science behind energy work, and offer a practical path for the pragmatic leader. Whether you’re a high-achiever looking for an edge or simply seeking to reconnect with your intuition, this episode will stretch your mind and shift your energy.This is the conversation that changed Dwayne’s life. It might just change yours, too.TIMESTAMPS00:00 | Welcome + Why Master Co is one of Dwayne’s top influences02:00 | From engineer to healer: Master Co’s origin story06:30 | Everything is energy: defining prana, chi, and life force09:30 | The healing that started it all—his wife’s broken hip12:50 | “Life will give you what you’re willing to settle for.”16:00 | Dwayne’s miracle ACL healing story19:30 | Master Co on skeptical beginnings and the power of repetition22:00 | A live demo: How to feel energy between your hands27:30 | Dwayne’s first energetic “push” moment in Hawaii30:00 | Types of energy: Earth, air, spiritual—how to use each one33:00 | Why healthy skepticism is essential in spiritual work36:30 | From side hustle to global teacher: The business side of healing41:00 | How we block our own healing (and success)45:00 | Releasing stored emotional pain in the energy body47:30 | Empowerment vs. dependency: teaching people to heal themselves49:00 | Teaser for Part 2: It gets deeper—bring your bootsNOTABLE QUOTES“Life will give you what you’re willing to settle for.” – Master Co“Healing isn’t a miracle—it’s a method. And everyone can learn it.” – Master Co“My emotional home used to be anger. Energy work reconnected me to my soul.” – Dwayne KerriganRESOURCES & MENTIONSMaster Co’s Books:Your Hands Can Heal YouThe Power of Pranahttps://www.masterco.org/ KEY TAKEAWAYS FOR BUSINESS LEADERSPeak performance starts with your energy field. Learn how unblocking emotional and physical energy translates to more clarity, leadership, and connection in your business.Healing isn’t woo—it’s repeatable. Like a recipe, Pranic Healing offers step-by-step protocols grounded in logic and years of results.Your greatest resource is within. Don’t outsource your well-being. Learn to self-regulate, self-heal, and stay energetically aligned.Service creates prosperity. “As you focus on serving others, your own needs will be met.” This principle applies in healing and business.Connect with Dwayne KerriganFacebook: https://www.facebook.com/thedwaynekerriganpodcastInstagram: https://www.instagram.com/dwaynekerriganpodcast/Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/Website: http://www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this powerhouse follow-up episode, Jaime McKenna, President at Fengate Real Estate, returns to unpack the intersection of leadership, housing economics, and strategic foresight in times of uncertainty. She candidly reflects on navigating imposter syndrome, the true nature of financial literacy, and the real estate crisis threatening Canada’s future. From affordable housing and capital flow challenges to why boring businesses often win — this episode delivers practical, hard-earned wisdom for young professionals, seasoned investors, and business owners alike.Timestamps:00:00 — Opening quote: The master in the art of living01:45 — The power of purpose and leading in male-dominated industries03:00 — Battling imposter syndrome and the myth of the perfect path05:30 — Why flexibility and awareness win in uncertain times07:00 — Moving forward in a spin cycle of rhetoric and judgment10:00 — Capital tightness and real estate development under pressure12:45 — Canada’s looming housing catastrophe: What’s ahead16:00 — Why Fengate shifted from condos to high-rise rental apartments18:45 — Gen Z & Millennials: Renting by choice, not failure22:00 — Real estate vs. luxury consumption: A Chanel purse lesson26:30 — Three levels of housing reform Canada urgently needs29:00 — The broken municipal approval system and hidden costs33:00 — Is now the time to buy condos? The case for discounted inventory39:00 — Investing strategies: Seniors housing, data centers, industrial space42:00 — Apartment cap rates explained — and how to win with vanilla investments49:00 — Renovate vs. build: When spiffing up isn’t worth the risk53:00 — How tariffs and global instability are reshaping the market56:30 — The danger of complacency and Canada’s productivity dilemma1:03:00 — Is a majority government the only way forward?1:09:00 — The final word on resilience, leadership, and gratitude for the journeyNotable Quotes:“Courage doesn’t mean you know you’ll be right — it means you act anyway.”— Dwayne Kerrigan“The goal isn’t to eliminate problems. The goal is to upgrade the quality of your problems.”— Dwayne Kerrigan“Every square of adversity is a part of the quilt of your life.”— Jaime McKennaKey Takeaways & Resources:Adaptability Over Strength: In today’s market, it’s not survival of the fittest — it’s survival of the most flexible.Imposter Syndrome Is Universal: Even top executives question their path. Keep building, one block at a time.Now is the Window: With capital tight and developers frozen, long-term thinkers can seize undervalued condo opportunities.Housing: From Crisis to Catastrophe: Supply is frozen while demand climbs. The next 3–5 years may be pivotal.Boring Wins: Apartments and industrial space may lack flash but offer stability and strategic growth.Real Estate ≠ Quick Cash: Real value lies in patience, planning, and resisting shiny object syndrome.Connect with Dwayne KerriganLinked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/thedwaynekerriganpodcast/Instagram: https://www.instagram.com/dwaynekerriganpodcast/Website: www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this deeply candid and inspiring Part 1 of their conversation, Dwayne sits down with Jaime McKenna — President of Real Estate at Fengate Asset Management — for a raw, no-filter look at what it takes to go from near-poverty to managing billions. Jaime shares the deeply personal story of losing everything in her university years, climbing out of debt, overcoming imposter syndrome, and redefining leadership in a high-stakes, male-dominated industry. If you’ve ever doubted your path or wondered how top leaders push forward through fear, shame, and uncertainty — this is your episode.Timestamps:00:00 — Why Jaime shares her story: The power of shedding shame02:00 — A breakdown of Jaime’s career and early hardships05:00 — The root of her humility and difficulty with compliments09:30 — How fear of scarcity became fuel for her success14:30 — Tuna cans, $7 haircuts & the truth behind survival mode18:00 — Baby steps, big vision: The method behind her comeback23:00 — Creating vision when no one else is coaching you26:00 — Studying for a CPA with VHS tapes & Swiss Chalet30:00 — Why discipline is the real secret weapon (not motivation)34:00 — Work-life integration, not balance38:00 — Vulnerability and the power of human leadership44:00 — What Jaime looks for when building elite teams50:00 — Leadership through transitions and letting people go55:00 — Be nice, be direct: How to lead with both heart and clarity1:03:00 — Real workaholism vs. the art of joyful, purposeful work1:08:00 — The power of breathwork and managing internal pressure1:18:00 — Jaime’s battle with anxiety after the loss of her mom1:28:00 — Rebuilding mentally, emotionally, and spiritually1:35:00 — Rewriting identity, leading with heart, and shedding the labelsNotable Quotes:“That fear of having nothing never left me — and it still drives me today.” — Jaime McKenna“If you’re not uncomfortable, you’re not growing. That’s your cue to step up.” — Jaime McKenna“Discipline isn’t punishment. It’s a gift. It’s how I get my freedom.” — Jaime McKenna Key Takeaways & Resources:Jaime’s story shows that a successful life and career can be built without family wealth or connections — but it takes relentless discipline.Massive transformation begins with small, consistent steps — not instant miracles.Jaime outworked, out-disciplined, and outlasted many who may have started with more.The most effective leaders are those willing to show their human side.Jaime’s breakdown after her mother’s death led to a breakthrough that reshaped her approach to leadership.Connect with Dwayne KerriganLinked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/thedwaynekerriganpodcast/Instagram: https://www.instagram.com/dwaynekerriganpodcast/Website: www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In Part 2 of this candid global conversation, Karl Tabbakh returns to The Dwayne Kerrigan Podcast to pull back the curtain on the economic uncertainty that’s gripping both Canada and the U.S.—and what business leaders need to do about it.Dwayne and Karl dissect the real cost of tariffs, the psychological divide between the “haves” and “have nots,” and what a future recession could mean for Canadian competitiveness. They challenge leaders to rethink productivity, wealth distribution, and their own growth mindset in a time of instability.From political coalitions to personal responsibility, Karl doesn’t hold back. If you’re in business today, this episode is your compass in the chaos.Timestamps[00:01:00] – The danger of coalitions and the question of democratic representation[00:04:30] – Program creation vs. program funding: Canada’s economic blind spot[00:08:30] – Do we have the GDP to fund the lifestyle we promise?[00:10:00] – Why Canada’s mindset around growth is dangerously passive[00:13:30] – Who really pays the tariffs—and why they’re hidden taxes[00:17:30] – Are tariffs a strategy or political theatre? Dissecting Trump’s leverage[00:24:00] – The “Somewheres” vs. “Nowheres”: Stephen Harper’s cultural divide explained[00:27:00] – The information echo chamber: Why we don’t see disruption coming[00:29:00] – Education, taxation, and why we must fix the divide[00:36:00] – Capitalism’s existential threat: What happens when the system loses balance[00:43:30] – CEO pay, productivity, and compensation in a modern economy[00:48:00] – Catching a falling knife: Should you invest in uncertain times?[00:52:00] – When clarity returns, capital will too: Preparing for the rebound[00:57:00] – The world is better than you think—but you have to choose that lens[00:59:00] – Final message: Educate yourself. Lead with purpose. Elevate others.About Karl TabbakhKarl Tabbakh is a lawyer, a business leader and a strategic advisor with over 20 years of international business experience. Karl’s expertise is sought after to advise corporations, directors and business executives on a range of strategic issues and transactions both domestically and globally. He is a partner at McCarthy Tétrault LLP with a focus on M&A and private equity and serves on the firm’s Senior Leadership Team as National Leader, Markets and International Business. He was appointed by the Government of Canada as Chairman of Invest in Canada, Canada’s agency responsible for promoting, attracting and facilitating global foreign direct investments into Canada. He previously served as Chair of the Canadian Chamber of Commerce and was on the Board of directors of the Canada Arab Business Council. Karl is a regular speaker on matters of governance, global investment and mergers and acquisitions. In addition to his career in Canada, Karl spent eight years in the Middle East and four years in London, UK, where he developed a solid international network and gained an understanding of international business and investments. An active community leader, Karl supports and leverages his network to benefit many non-profit and local community service organizations, including as member of the Centraide/United Way campaign. Born in Syria, Karl immigrated with his parents to Canada at age 10. He holds an LLB from Osgoode Hall Law School in Toronto, a BCL from the Université de Montréal and a B.Comm from Université Laval in Québec City. Karl is fluent in French, English, and Arabic.Notable Quotes“Imposing a tariff isn’t tax revenue. It’s a tax on your people. And I don’t think Canadians can bear more taxation.” — Karl Tabbakh“Business leaders now need a new set of skills they didn’t think they’d need. Understanding geopolitics is no longer optional.” — Karl Tabbakh“We’re not in the good old days—but we are in the best time in history. The challenge is seeing it through the noise.” — Karl Tabbakh“Growth lives in uncertainty. As business leaders, we need to stop looking for safety and start preparing for opportunity.” — Dwayne Kerrigan“You can’t catch a falling knife. But you can be ready for when it hits the floor.” — Karl TabbakhKey Takeaways & Resources1. Tariffs Are Hidden Taxes on the PeopleDon’t be fooled—tariffs may sound like strategy, but they land hardest on end users. Inflationary effects and economic drag are real.2. Program Spending Without Productivity Is a Dangerous IllusionCanada must generate more wealth before it promises more social services. Creating programs is easy. Funding them is the hard part.3. The Somewhere vs. Nowhere Divide Is WideningKarl shares Stephen Harper’s “Two Canadas” concept. Global elites share more in common with each other than with their neighbors. That gap threatens unity and trust.4. Business Leaders Must Think Politically—NowToday’s leaders need to track geopolitics, elections, and economic policy the way they track revenue and operations. Your business is no longer immune.5. Recession Risks Are Real—But So Is OpportunityCapital is sitting on the sidelines. Prepare now with strong balance sheets, smart partnerships, and scenario planning. Be ready to move when clarity returns.6. We’re Living in the Best Time in History—Despite the HeadlinesPerspective is everything. Health, connectivity, longevity, and access to knowledge have never been better. But fear sells more than facts.Connect with Dwayne KerriganLinked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/thedwaynekerriganpodcast/Instagram: https://www.instagram.com/dwaynekerriganpodcast/Website: www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In one of the most urgent and eye-opening conversation, Dwayne sits down with Karl Tabbakh—top Canadian business strategist, international dealmaker, and former chair of the Canadian Chamber of Commerce—to unpack the global forces redefining the rules of business, politics, and leadership.Together, they explore what rising geopolitical tension, fractured trade alliances, and shifting world orders mean for entrepreneurs, CEOs, and decision-makers across North America. With experience advising on multi-billion-dollar cross-border transactions and leading strategic investments in Canada and the Middle East, Karl offers a rare lens into how to stay sharp—and sane—in chaotic times.This is part one of a two-part conversation filled with powerful insights on resilience, globalism, and the responsibilities of leadership in the modern era.Timestamps[00:02:45] – Why Karl was the first person Dwayne thought of for this global conversation[00:05:20] – Karl’s career snapshot: from billion-dollar deals to chairing Invest in Canada[00:09:45] – A five-year vision framework for career growth and avoiding professional stagnation[00:13:00] – Why global exposure isn't just travel—it’s transformational for decision-making[00:17:30] – The danger of only seeing the world through a North American lens[00:21:00] – Are we ignoring the signs of World War III? The breakdown of the post-WWII order[00:25:30] – What the markets are really saying about uncertainty and leadership[00:33:45] – Are nations acting out of fear, or a thirst for certainty?[00:40:00] – Why Canada must rethink its overreliance on one trade partner[00:52:00] – The hard truth about energy, natural gas, and global climate equity[01:03:00] – The upcoming Canadian election: What voters need to be asking[01:11:00] – Vision, will, and resources: Three pillars for Canada’s next leader[01:15:00] – Final thoughts: Canada’s opportunity to punch above its weight againAbout KarlKarl Tabbakh is a lawyer, a business leader and a strategic advisor with over 20 years of international business experience. Karl’s expertise is sought after to advise corporations, directors and business executives on a range of strategic issues and transactions both domestically and globally. He is a partner at McCarthy Tétrault LLP with a focus on M&A and private equity and serves on the firm’s Senior Leadership Team as National Leader, Markets and International Business. He was appointed by the Government of Canada as Chairman of Invest in Canada, Canada’s agency responsible for promoting, attracting and facilitating global foreign direct investments into Canada. He previously served as Chair of the Canadian Chamber of Commerce and was on the Board of directors of the Canada Arab Business Council. Karl is a regular speaker on matters of governance, global investment and mergers and acquisitions. In addition to his career in Canada, Karl spent eight years in the Middle East and four years in London, UK, where he developed a solid international network and gained an understanding of international business and investments. An active community leader, Karl supports and leverages his network to benefit many non-profit and local community service organizations, including as member of the Centraide/United Way campaign. Born in Syria, Karl immigrated with his parents to Canada at age 10. He holds an LLB from Osgoode Hall Law School in Toronto, a BCL from the Université de Montréal and a B.Comm from Université Laval in Québec City. Karl is fluent in French, English, and Arabic.Notable Quotes“If World War III starts, historians will look at this moment and say: all the signs were there.” – Karl Tabbakh“Business is a series of relationships. The same principles that heal marriages can heal nations.” – Dwayne Kerrigan“We’re not saying there will be war. We’re saying the rules are changing—and business can’t afford to ignore that.” – Karl Tabbakh“The future belongs to those who can see the world through more than one lens.” – Karl TabbakhKey Takeaways & Resources1. Five-Year Framework for Career ClarityDiscussions on view your professional growth in 3–5 year increments. If you're not growing or being challenged, it may be time to pivot.2. Global Perspective is a Strategic AdvantageLiving, not just traveling, in different cultures gives professionals the multi-angle lens needed for today’s complex challenges.3. A Shifting World Order Demands AdaptationPost-WWII rules of sovereignty and treaty-based certainty are being challenged. Businesses relying on geopolitical stability must rethink their risk.4. Energy Policy Must Balance Morality and RealismKarl challenges ideological energy policy, urging a globalist view that supports cleaner transitions for developing nations.6. Voters Must Demand Vision, Not Just OppositionAs Canada approaches an election, the critical question isn’t who can stand up to Trump—but who can chart a sustainable, strategic path forward.Connect with Dwayne KerriganFacebook: https://www.facebook.com/thedwaynekerriganpodcastInstagram: https://www.instagram.com/dwaynekerriganpodcast/Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/Website: http://www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this bonus Q and A, Jeni Hott sits down with longtime friends to unpack the evolution of online entrepreneurship—from the early days of AOL chat rooms to today's AI-powered marketing tools. Jeni breaks down the four major business models she’s worked in, why she avoids ads (still!), and how she builds evergreen, automated systems that run themselves for months at a time.She shares how she chooses which ideas to pursue, why traffic is everything, and how she’s used the same core strategies for over two decades across wildly different businesses—from art to education to (soon) a day-trading firm. If you’ve ever felt overwhelmed by options or unsure how to structure your online presence, this episode is your roadmap to clarity and freedom.Learn more https://brilliantetc.com/ Timestamps:00:00 – Jeni crashes the podcast with surprise insights!01:00 – Kim Burke asks: How has Jeni’s revenue model evolved?02:30 – The 4 Online Business Models and why Jeni avoids some of them04:00 – 100M+ organic blog visits and never using paid ads05:30 – “Set it and rest” marketing: Why Jeni loves YouTube, blogging & Pinterest07:00 – Don’t do what they say you “have” to do—unless it’s aligned08:30 – How Jeni decides what businesses or models to pursue10:00 – From selling seeds on AOL to building automated funnels12:00 – Capture → Engage → Convert: Timeless strategy in any era14:00 – The surprising risk Jeni always checks before starting something new16:00 – Revenue always comes from products, not just traffic18:00 – Why learning how to capture attention is the skill that multiplies everything19:30 – Dwayne’s unexpected pivot to podcasting and building online reach21:00 – Why you don’t need to know what you’re doing to start23:00 – Jeni’s crash-course in learning how to coach 80 people at once25:00 – Real leverage: getting paid to practice and having skin in the game26:30 – The power of mindset, fast feedback loops, and action over perfection28:00 – Google vs. Instagram vs. Facebook: Which traffic platforms do what?29:30 – Blogging strategy: Pillar posts vs. supporting content31:00 – Why over-optimizing for SEO can hurt performance33:00 – Turn your profiles into funnels and lead people step-by-step35:00 – Subtle marketing psychology: name placement, repetition, familiarity36:30 – The rising role of instinct-driven selling (especially among women entrepreneurs)38:00 – Men vs. women in marketing: how coaching and communication differ39:00 – Wrap-up and reflections on the podcast’s ripple effectNotable Quotes:"You never have to do anything you don’t want to do to build a successful business.""Everything I do is based on one question: Can I set this up and not touch it for 3–4 months?""It’s never the product—it’s how you get people in front of the product.""You don’t need to know everything to start. You’ll learn faster after you begin.""Confused people don’t buy. Lead them step by step with clear direction."Mindset & Decision Filters:Ask yourself:Do I actually want to do this?Will it serve people?Can I automate and step away from it?Will it increase stress or peace in my life?Connect with Dwayne KerriganLinked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/thedwaynekerriganpodcast/Instagram: https://www.instagram.com/dwaynekerriganpodcast/Website: www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In Part 2 of this powerful series, Jeni Hott and host Dwayne Kerrigan dive deep into the mindset and mechanics behind magnetic marketing. Jeni unpacks why traditional strategies fail, how to simplify your sales funnel, and how to shift from desperation to authority in your messaging. She breaks down the types of social media posts that actually convert, explains her timeline-based client targeting strategy, and shares how to create a "content vault" that makes your marketing repeatable and scalable.Jeni also addresses the rise of AI and how business owners can use ChatGPT and custom GPTs to build systems, streamline operations, and reclaim their time—without losing their personal touch.Timestamps:00:00 – Marketing from angst vs. marketing from leadership02:30 – Understanding "objection posts" and sales page content05:00 – FAB (Features, Advantages, Benefits) and storytelling in marketing07:30 – Jeni’s “client timeline” strategy vs. the traditional avatar model10:00 – The power of targeting tipping points for high-converting offers12:00 – Why you don’t need to convince when you're speaking with conviction13:30 – Building a content vault to reflect customer buying moments15:00 – Creating a seasonal content calendar that predicts conversions16:30 – Should a VA or OBM manage your social content? Yes—if trained well18:30 – The danger of hiring without understanding the basics20:00 – The Time Rich program and its holistic business foundations23:30 – Embracing social media instead of avoiding it26:00 – Staying in your lane and not chasing online trends29:00 – Avoiding distractions: Focus on purpose, not reaction31:00 – AI tools: ChatGPT, Poe, custom GPTs & what's coming next35:00 – Household bots & humanoid robotics on the near horizon38:00 – How to create a custom GPT tailored to your business42:00 – AI learning and the “unconscious competence” advantage45:00 – Singularity and AI as human evolution, not a threat47:00 – Algorithm hacks vs. adding true value to your audience50:00 – Using engagement posts to boost algorithm reach53:00 – How to analyze comments and reels with ChatGPT55:30 – Scraping content and training AI on what’s working58:00 – 6 key post types and why simplicity wins in content strategy01:01:00 – Final thoughts: embrace, optimize, empower your teamNotable Quotes:"You don’t need to convince when you come from conviction. That’s when magic happens.""Most people aren’t your ideal client—they’re just not far enough along the timeline yet.""Complexity is the enemy of execution. Simplify, then scale.""AI is not going away. You don’t need to master it overnight, but you do need to start.""Your people can’t help you scale unless you empower them with knowledge and tools."Valuable Resources & Takeaways:Core Post Types Jeni Recommends:Value PostsObjection PostsStory PostsEngagement PostsProblem Awareness PostsAI Tools Mentioned:ChatGPT – Jeni’s favorite tool for custom GPT creation and business system building Poe – Alternate AI tool used by many entrepreneursCustom GPTs – Can be trained to match your brand voice, content style, and business needsKate Nash's Free Training – Great for building your own GPTsVoice-to-Text & Prompting – Use spoken inputs to streamline and accelerate AI useBusiness Programs:Time Rich – Jeni’s holistic program for building scalable, passive income businessesSmart Success Facebook Group – For live Q&A, free trainings, and community supportBig Concepts to Implement:Build a vault of high-performing posts based on real engagementSpeak to tipping points, not just demographicsScrape comments and analyze content with ChatGPTBuild a content calendar tied to seasonal conversionsHire for competence, but lead with understandingStay focused on serving, not keeping up with trendsUse AI to train assistants, create content, and plan strategyConnect with Dwayne KerriganFacebook: https://www.facebook.com/thedwaynekerriganpodcastInstagram: https://www.instagram.com/dwaynekerriganpodcast/Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/Website: http://www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this deeply inspiring and wide-ranging episode, Dwayne sits down with digital pioneer and serial entrepreneur Jeni Hott. What starts as a casual catch-up unfolds into a powerful conversation about life transitions, emotional intelligence, mindset mastery, and the future of business. Jeni shares her spontaneous decision to uproot her life, her son’s incredible generosity, and the legacy we leave behind—not just in business, but in how we live. They also dive into leadership identity shifts, how to handle negativity in business, and why embracing AI is not optional but essential.Whether you're a new entrepreneur or a seasoned leader navigating uncertainty, this episode is packed with wisdom, heart, and actionable insight.Timestamps:00:00 – Opening remarks and the chaos of moving02:00 – Jeni’s health scare and the wake-up call from the universe04:00 – Giving everything away: a touching story of legacy and generosity06:30 – Joy in everyday moments and the theme of intentional kindness09:00 – Why business is always about relationships10:30 – Introducing Jeni: Her trailblazing blogging success and career highlights12:00 – From nursing to naturopathic doctorate to entrepreneurship13:30 – The underestimated power of mindset in business15:00 – Scarcity vs abundance: where business owners get stuck17:00 – The identity shift from entrepreneur to leader21:30 – What defines a true leader and how to grow into it24:00 – Releasing limiting beliefs: The Sedona Method & Hale Dwoskin28:00 – Observing vs suppressing emotion in entrepreneurship30:00 – Waking Up app by Sam Harris & third-party mindfulness tools32:00 – Business mindset vs strategy: finding balance33:30 – Entering the AI Era: Why business owners must adapt36:00 – Breaking down AI in simple terms (ChatGPT, GPTs, LLMs)42:00 – Creating your own company-specific GPT (custom AI tools)48:00 – Instructional designers & the future of team training53:00 – How to simplify your operations with AI + training systems56:00 – Hiring a VA and the stages of team evolution1:01:00 – Keeping it lean: How Jeni ran a 7-figure business with minimal staffNotable Quotes:“Legacy is when you pass on that mission, that purpose, and that generosity. That’s what life is really about.”“If it doesn’t feel good, it’s probably not true. Most of your limiting beliefs are just your brain trying to keep you comfortable.”“Every entrepreneur hits that point where they must decide: will I be the bottleneck or the breakthrough?”“AI isn’t replacing you—it’s extending your potential.”“You don’t need a massive team to be massively successful. You need systems that work.”Valuable Resources & Takeaways: Mindset Tools:The Sedona Method (Hale Dwoskin)Waking Up app (Sam Harris)"Do the Work" App (Marie Hayes)AI & Business Tools:ChatGPT & Custom GPTsInstructional Design Support: Kate NashOBM & VA Hiring: MaryRose Speed’s VA AcademyOnline Business Structure: Time Rich Program by Jeni HottConnect with Dwayne KerriganLinked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/thedwaynekerriganpodcast/Instagram: https://www.instagram.com/dwaynekerriganpodcast/Website: www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In Part 2 of The Dwayne Kerrigan Podcast with Emily Williams, we continue the gripping story of her fall and her inspiring rise. After leaving a toxic relationship, Emily found herself homeless. Through the depths of addiction, she reached a turning point—choosing sobriety and a fresh start. This episode delves into the hard truths of addiction, the power of structured recovery, and the mental strength required to rebuild a shattered life. Just when she thought she had overcome the hardest challenges, a devastating accident left her with a broken neck—the same injury that paralyzed Christopher Reeve. Against all odds, Emily survived and, through sheer determination, found her way back to the sport she loves.Her story is one of resilience, personal accountability, and the unwavering belief that even from the lowest points, we can rise again.Timestamps:[00:00:00] – Introduction and recap of Part 1[00:02:00] – Homelessness and living in psychosis after leaving her relationship[00:04:00] – Arrested while in a delusional state and the shocking credit card charges[00:06:00] – Voices in her head: The terrifying psychosis fueled by addiction[00:08:00] – The transition from a mental hospital to rehab[00:10:00] – Sober living: The structure that saved her life[00:13:00] – Learning responsibility, humility, and discipline in sobriety[00:17:00] – Managing expectations, avoiding victim mentality, and taking ownership[00:20:00] – The importance of purpose and self-belief in recovery[00:23:00] – The accident: A near-fatal fall that broke her neck[00:27:00] – Learning to navigate sobriety while managing severe pain[00:30:00] – Facing judgment and proving herself again in the equestrian world[00:35:00] – Teaching, coaching, and rediscovering her passion for horses[00:40:00] – Handling criticism and learning not to care about what others think[00:45:00] – Finding gratitude, purpose, and a new outlook on life[00:47:00] – Where to find Emily and how to reach out for helpNotable Quotes:"I had hit rock bottom so many times, I didn’t even realize how far I had fallen." – Emily Williams"I wasn’t just struggling with addiction—I was battling my own mind." – Emily Williams"You can’t fix a problem until you stop running from it." – Emily Williams"No one chose to put drugs in me but me. No one kept me in a bad relationship but me. I had to take responsibility for my own choices." – Emily Williams"I thought my life was over, but then I realized I had been given another chance to write a new story." – Emily WilliamsMental Health & Addiction Support:SAMHSA’s National Helpline: 1-800-662-HELP or www.samhsa.govNational Alliance on Mental Illness (NAMI): www.nami.orgAlcoholics Anonymous (AA) & Narcotics Anonymous (NA): www.aa.org | www.na.orgFollow & Connect with Emily Williams: Instagram: @therealemilywilliamsConnect with Dwayne KerriganLinked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/thedwaynekerriganpodcast/Instagram: https://www.instagram.com/dwaynekerriganpodcast/Website: www.dwaynekerrigan.comDisclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.