Geronimo Unfiltered

Every single week we speak to studio owners who want to sell their studios, and if you listened to last week's episode you’ll know that we also speak to brokers who are telling us that RIGHT NOW there are studios that no one wants to buy, no matter how much they drop the price. It’s a topic that is very close to our hearts, by the time Benny and I finally agreed to sell our studios it was right in the middle of COVID and our studios should have been worth six figures and come back with a zero-dollar valuation, they were worth nothing. But we decided to give it our all, to make some changes and ended up selling BOTH studios, during covid for multi-six figures. If you’re thinking it might be time to sell OR you’ve been listening to our episodes and you agree that you’ve actually built yourself a JOB instead of a business this episode shares the exact things we did (and our clients do) to make them as valuable as possible. You’ll hear  What makes a studio a VALUABLE and DESIRABLE asset?  The things that make a studio worth MORE than others  Changes we had to implement to get a multi-six-figure offer  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

We speak to brokers every single week to find out what's happening in the market - who’s selling, how much for and we’ve found recently there is a HUGE split. Benny and I are talking to you about the split, about the two main types of studios that exist right now and the levels in between. The first ones are those that for whatever reason, it doesn't matter how much they lower their price or how long they've been on the market for … they just can't seem to sell.And on the flip side, there are owners that are making more money than they ever have, they're opening second or third locations, and they're also going on more holidays than they have before. Why is that, or how is that in the same market? In the same market, two very different outcomes. Tune in to find outYou’ll hear  Why some studios are TOO hard to turn around  The HIDDEN level of returns that only the BEST-performing studios have access to  What the NEXT step is if you’re unsure about whether you want to sell or stay WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“Everyone is tightening their spending” … Interesting … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. And what we find will shock you, I hope it will shift your perspective and highlight that although the news is all doom and gloom, if you ACTUALLY pay attention and make a couple of shifts to your marketing to talk to the right people - it’s not all doom and gloom. You’ll hear  Who your new billion-dollar competitor is, and how to stay in front  The things Australians are cutting their spending on (and how to make sure you’re not one of them)  Changes you can make to your marketing to adapt to the changes we’ve seen in buyer behaviour  If you want to check out these market stats yourself, check out the link here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Last week we ran the Summit which is a 3-day event we run every four months where we work with our studios to look at the view, look at the peak of where they want to be and create a plan to get them there. We’ve run a few of these now but were told that this one was the most powerful yet and the BEST summit because of one moment. And that moment was the moment they realised that regardless of the income they were earning there were BASICS that they hadn’t nailed which were holding them back from achieving their goals. In this ep, we talk you through how you can make sure that you don’t fall into this same trap, and what to do if you are. You’ll hear  How to know when you’re on the right track for success  What the most successful million-dollar studios are doing (but most aren’t!)  The first question you need to ask yourself TODAY  Want to find out where you’re holding yourself back? Check out the self-audit tool here.And if you are seeing a whole heap of red and aren’t sure what’s next, book a self-audit call where we can identify the leaks in your business in under 14 minutes! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

This story is one I wasn’t planning to share today. Benny flipped the tables and sprung this on me as a surprise interview, and not only takes you back through my own personal origin story but something that happened last year which changed absolutely everything for me. So these show notes aren’t like our other show notes either … Hey Guys, Ben here … I wanted to share Doza’s story because I wanted you to understand who the man is behind the big personality and the jokes. The reason Doza has had so much success in his life and the mindset and approach he takes to EVERYTHING, from succeeding in his corporate career to navigating a failing gym and then a lockdown on top of it, he’s always come out on top and his mindset is the biggest reason for that. I hope NONE of you goes through the unthinkable moments that he faced last year, and I hope that you can take away some inspiration from this, and how you can make a change today to live and feature in your own sequel. To stop doing the things you ‘should’ do and take the risks that you are currently too nervous to make because … what if it’s the best thing that's ever happened. And please, PLEASE go and get tested. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

'It’ll only take me ten minutes, it’s just easier if I do it myself.''I tried to delegate it but the task just came straight back to me, my team couldn’t do it'If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and lifestyle that you LOVE not hate. But how do you get there if you are still stuck doing the LOW-VALUE tasks in your business? In this episode, Benny and I break down exactly HOW TO DELEGATE properly, and how to do it in a way that the people you delegate to take ownership and do it BETTER than you would do yourself! We, first of all, help you figure out WHAT you need to be delegating and WHY, then we give you our exact method of delegating EASILY (and no, you don’t have to write a 57-page SOP each time!) as well as covering how to identify WHO to delegate which tasks to in your teams. We even share real-life examples from our own team of how we used their strengths to build a WINNING TEAM so we could focus on the $10,000/hour tasks.If you’re ready to give yourself a PAYRISE, make MORE MONEY and build a business you LOVE, listen in, take notes and most importantly TAKE ACTION.You’ll hear:  How to delegate … just by doing what you’re doing  The one thing to include that will get your team to OWN tasks  Examples of tasks that you SHOULDN’T be doing as an owner and those $10,000/hour tasks that you need to be doing more of  … and a whole lot more If you haven’t listened to our episode on designing a business you love not hate, check it out on Apple and Spotify.Ready to identify what your $10/hour and $10,000/hour tasks are? Download the table hereWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

‘I just need to get more members, I should just be spending more time in the studio, I should just ride my team more… Then I’ll be happy. Then I’ll have the business I want.’Sound familiar?We see it time and time again - gym owners that are unhappy, too busy and not living the life they want to be living. Why? Because they are not taking the time to stop and design how they want their lives and businesses to look … so, they end up living their life by default. If you are constantly feeling like you ‘should’ be doing things then I want to ask you why?Why should you do that? Where did that story come from? Does doing ‘that thing’ move you closer to making more money?The most successful people we know understand the value of their time, and the value of their team and leverage both of these to not allow them to do things they LOVE to do but to allow their team to thrive as well. In this episode, Benny and I break down a simple framework you can use TODAY, to design your ideal week and life. If you take action on this, you’ll get to where you want to be MUCH faster by doing the things you LOVE to do and not just the things you think you SHOULD be doing.You’ll hear:  How to know if you are focusing on the WRONG things in your business  The 4-step framework that will allow you to build a business you love  Why you need to stay in your Beyonce zone… (and what it is)  … and a whole lot moreCheck out the D.R.I.P. Matrix and our favourite tool for effective delegation.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The market is too saturated, there are too many competing gyms in your area, this is just what lead-gen is like post-covid. If you’ve been told one of those statements above and you currently have NO leads OR you’ve got leads but no one is interested in buying … you're not alone. Every week we talk to studio owners who are in this situation, spending thousands with agencies who promise leads and conversions, and follow through with excuses on why YOU’RE the problem … and we want to lift the veil today and give you the real talk.You’re not the problem, they are … and we were too. This episode isn’t to sell you on why to use us. We are telling you the ‘industry secrets’ the things that they DON’T want you to know, so that you can do your own audit, so you’re empowered to question the quality of your leads and you can make up your own mind on whether you’re the problem, or they are. You’ll hear:  The CHECKLIST you can use to AUDIT your ad agency and your ads  What your creative NEEDS to have to ATTRACT your DREAM MEMBERS  The reason your current leads aren’t converting and how to get HIGH-QUALITY leads instead  … and a whole lot more!If you’re struggling with the lead flow or not sure about your current ads, request your free ad audit here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you’ve ever told yourself that you’re BAD at sales … This episode is for you. Today we’re unpacking the real reason most people suck at sales and why you don’t have to. Joining me is Anna Rudyk, who started out as a membership consultant at our studio back in 2020, broke our sales record on her second day and has since gone on to sell over 4000 memberships and coach over 250 gyms on how they can sell the RIGHT WAY, get RESULTS and not feel like a SLEAZY salesperson. We’re going to talk about the top three reasons why you might be struggling and then 5 reasons why even with the same sales tools, scripts and support some owners succeed and others don’t. Not only will this episode help you to feel more confident with the entire concept of selling, but we’re also sharing HOW you can stand out from the gym down the road and actually convert your leads as well. You’ll hear:  Why running ads ISN’T going to fill up your studio  The MINDSET shifts and reframes you can use to completely change how you feel about selling  And the EXACT strategies and techniques WE use to get our clients from 12% conversion rates to over 50%  … and a whole lot more  Want to see the script we use and give to our clients? Download the S.O.L.V.E.R sales script here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses drug and alcohol use, gambling, addiction and suicide.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14,  Today I’m joined by Travis Young who many of you may know as the founder of million-dollar studio Reborn, a successful dad, husband and member of the Geronimo Community. Trav is one of the most ambitious and determined gym owners I know and there’s so much we could cover with him … but today we’re going to tell his origin story, what it took to become the man he is today and the defining moments along the way. This episode has almost nothing to do with gyms but everything to do with why some studios make it and why some don’t and what it actually takes to win.  Trav’s motto for Reborn is to ‘be the best part of our members' day’ and the culture he has created means that it truly is. I hope that this episode inspires you to find bigger meaning and purpose behind your why and to share this with your community every single day. You’ll hear:  When Trav hit ROCK BOTTOM and the DEFINING MOMENT that led him to a new path  How sharing his story has HELPED and IMPACTED his members  The HABITS and routines Trav implements to ensure he WINS every single day … and a whole lot more You can follow Trav over at @rebornfitnessclub and @travisyoung06.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza