Geronimo Unfiltered

If you’ve ever told yourself that you’re BAD at sales … This episode is for you. Today we’re unpacking the real reason most people suck at sales and why you don’t have to. Joining me is Anna Rudyk, who started out as a membership consultant at our studio back in 2020, broke our sales record on her second day and has since gone on to sell over 4000 memberships and coach over 250 gyms on how they can sell the RIGHT WAY, get RESULTS and not feel like a SLEAZY salesperson. We’re going to talk about the top three reasons why you might be struggling and then 5 reasons why even with the same sales tools, scripts and support some owners succeed and others don’t. Not only will this episode help you to feel more confident with the entire concept of selling, but we’re also sharing HOW you can stand out from the gym down the road and actually convert your leads as well. You’ll hear:  Why running ads ISN’T going to fill up your studio  The MINDSET shifts and reframes you can use to completely change how you feel about selling  And the EXACT strategies and techniques WE use to get our clients from 12% conversion rates to over 50%  … and a whole lot more  Want to see the script we use and give to our clients? Download the S.O.L.V.E.R sales script here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses drug and alcohol use, gambling, addiction and suicide.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14,  Today I’m joined by Travis Young who many of you may know as the founder of million-dollar studio Reborn, a successful dad, husband and member of the Geronimo Community. Trav is one of the most ambitious and determined gym owners I know and there’s so much we could cover with him … but today we’re going to tell his origin story, what it took to become the man he is today and the defining moments along the way. This episode has almost nothing to do with gyms but everything to do with why some studios make it and why some don’t and what it actually takes to win.  Trav’s motto for Reborn is to ‘be the best part of our members' day’ and the culture he has created means that it truly is. I hope that this episode inspires you to find bigger meaning and purpose behind your why and to share this with your community every single day. You’ll hear:  When Trav hit ROCK BOTTOM and the DEFINING MOMENT that led him to a new path  How sharing his story has HELPED and IMPACTED his members  The HABITS and routines Trav implements to ensure he WINS every single day … and a whole lot more You can follow Trav over at @rebornfitnessclub and @travisyoung06.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What business are you ACTUALLY in?If you’re thinking I’ve lost my mind this week because of course, we’re in the fitness industry, right? WRONG … Over the last month we we’ve been looking at how our million-dollar studio owners ran their businesses and noticed they had a VERY different way of running things … I don’t mean the structure of how they ran their business, it was how they thought about their business entirely. If you are JUST a fitness business, then for your members going to your studio, it probably doesn’t feel much different to them than heading into Woolworths or Coles.So .. we tested this. For those that reframed the way they thought they got more CONVERSIONS, higher RETENTION and they retained TOP TALENT.Want in?Open your notes app and let's dive in. You’ll hear:  Things you can implement in TWO MINUTES that will change the game for your members  How to create a CULTURE people never want to leave (or suspend their memberships from)  What you can learn from GLOBAL brands and implement into your business TODAY … and a whole lot more If you aren’t sure how you can bring this to life in your studio send me an email, I want to help. My inbox is always open heydoza@geronimoventures.comWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The first thing we notice about studios that fly and exceed all of their targets, is they know what to aim for. For some of you, you might already have some benchmarks that HQ or an industry report has given you, for others if I asked you your rollover % right now you’d have no clue what I was talking about. I opened up an industry benchmark report the other day and the numbers SHOCKED ME, some of them were literally 60% lower than what we set as a target for our gyms and studios to hit. But it makes sense right? The industry average is exactly that. The average number that average studios are hitting, and right now - more than ever before an average studio is just one quarter away from shutting their doors. If you want to outstrip your competition and move forward in your business you need to aim for MORE. So in this episode, we are going to tell you the ACTUAL benchmarks we give to our studios, the numbers they strive for and the things that they focus on to move the needle. If you are ready to make a change and get on track to become a million-dollar studio WHILST also creating a life you love, grab a pen and paper and write down the tips we give you in this one. You’ll hear:  What our studios did to grow by 300 members in ONE MONTH The ACTUAL reason you have a churn problem and how to fix it  HOW to introduce these benchmarks to your team & get them onboard  … and a whole lot more If you want to know the 7 targets 7-figure studios aim for email heydoza@geronimoventures.com with the SUBJECT: BENCHMARKSAnd as a listener of the pod, book in for your FREE 20 minute TUNE UP to get you on the right track here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

For some of you, today’s topic is going to be hard to hear. I read a statistic the other day and it shocked me, but looking at the businesses around me - felt about right … 80% of all small businesses will fail in the first five years and of those that survive, 80% of those will fail in their second five. So in today’s ep, we wanted to unpack WHY? Why does this happen? And most importantly how can YOU become one of the 2/10 that succeed?I’m going to give you a spoiler here … you DON’T need to do more work! I know for so many of you listening you are working HARD. You’re putting in the reps and you show up every single day … but, if you’re feeling like you could be part of that 80% that do fail - you might just be working on the wrong things.Want to know what the right things are? Tune in to today's Ep to find out. You’ll hear: The number one tell-tale sign of a studio that’s NOT going to make it  What the successful owners have done to overcome ANY of the challenges they were faced with INCLUDING low leads, high churn and terrible retention  Two changes you can make to avoid being one of the 8 that fail  … and a whole lot more!WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do your managers show up every day and treat your gym like it’s their own? Do you feel like you’re more of a lighthouse to your team or a tug boat?When we spoke to our clients in The Geronimo Academy, 100% of them at some point in the last 3 months said that team alignment (and how to be a better leader) was their biggest challenge … so we’ve got OUR leadership Coach Rohan Dredge on to give you some tactics and advice that will change the game so you can get the most out of YOURSELF and YOUR TEAM. Rohan is the CEO of Pragmatic Thinking, a behaviour and motivation strategy company; and works with companies like Qantas, Toyota, Siemens, Suncorp, Laminex .. Geronimo and loads more.Not only does Rohan have a master's in educational psychology and over 30 years in leadership development and organisational change - he’s also one of the most passionate people I know in this space and the insights he’s provided for both me personally and for our owners and managers has been life-changing. Rather than just asking any questions we decided to put a question box out to you to see what YOU struggle with the most and what you’d want to know about leadership, so in today’s episode you’ll hear the answers to those along with some unfiltered feedback from Rohan to Ben and I on what WE need to improve as leaders.You’ll hear: How to set KPIs that your team are CLEAR on, EXCITED about and actually HIT targets  The reason your managers aren’t performing and following you (it’s not what you think) THREE things that will set you apart from EVERY other gym and studio owner out there so you can attract and retain better TALENT, and they can attract and retain better MEMBERS for you.  … and a whole lot more!Want to level up your leadership? Check out this free resource that will take you from studio owner or manager to LEADERWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

50% of the studio owners we spoke to don’t know one thing … and it's a thing that horrified me and will likely be the reason they fail. This week Soph and I talk through what we’ve seen our clients do that we love, what’s actually made an impact and what we can learn from the lessons they’ve encountered.It’s a short episode, but if you grab your pen and paper (or the notes app in your phone) and commit to taking action on ONE thing. It will change the game for you and your business. You’ll hear: Two questions to ask that will transform your problem with churn  The one thing you need to know that 50% of owners don’t  What we’re loving that our clients are doing right now  If you’re loving the pod or have some feedback for us it would mean the world if you leave a review.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Feel like you’re playing snakes and ladders with your growth? The second you close out a solid growth month and have a healthy membership base, winter or summer hits and you’re back to where you started. At this time of the year, two types of studios emerge. The ones who do nothing and accept high suspensions and churn throughout the toughest seasons. And therefore suffer, only really have a 10 month financial year. Then there’s the ones who decide to ATTACK these times of year and SHOW UP for their members. They’re the ones who are dominating their market and meaning more to their members.SO, what if we told you that not only can you retain your membership base but you can GROW and set new records when you come out the other side? And help your members through what is also a tough period for them to stay on track with their health and fitness goals.Today I’m joined by Senior Growth Coach, Sophie Montgomery and we’re not just talking about Seasonal Retention and what we did … but we’re giving you the blueprint so you never have to suffer through a soft summer or winter, like I had to, again.You’ll hear: Why running ANOTHER challenge is the nail in the coffin for your profits  How to ATTRACT & WIN all of the members leaving other gyms  The ONE thing that will have your members showing up EVERY SINGLE SESSION, when they would usually stay in bed or hit the beach  … and a whole lot more!Want your FREE 60 second survey that enables you to build EXACTLY what your DREAM gym members are looking for? Check out the link hereWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

After you’ve managed a $9 BILLION DOLLAR brand or worked across the world in top tier finance firms … What's the next logical step? Buying a gym of course. Welcome to Geronimo Unfiltered, The Origin Story. I’m Doza (Andrew Handosa when I’m in trouble) and I’m joined by my school mate, high school band member and Co-Founder Ben McLean to tell you the origin story - raw and unfiltered.Who are we? Where did we come from? What happened that day I opened the letterbox? And the one big scary decision we had to make that ultimately led us here.We don’t want anyone to go through the same pain that we did alone - we want you to build a studio you LOVE, with a team that can’t wait to turn on the lights in the morning and members that don’t ever want to leave.The HOW is coming over the next few weeks, but for now - let’s go back to the beginning.You’ll hear: How we went from 30 members to FULLY BOOKED by charging MORE.  Why our marketing WASN’T working and the steps we took to get RESULTS fast.  The things we would NEVER change  … and a whole lot more!WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Put on your scuba gear … we’re about to get deep.  What’s been the biggest failure in your life? And what did you learn from it? In the fitness industry we often see curated posts, filters and only a tiny glimpse into the reality of someone's life. Joining us behind the mic today is Peter Day - He’s a 3 time champ and world record holder for the F45 playoffs, owner of 3 studios, head coach at Active Escapes, had a longstanding successful career in marketing before joining Geronimo as our Head of Marketing and if that wasn’t enough before all of that he was a semi-pro soccer player at 23. Pete manages 18 staff on top of multiple businesses and responsibilities.He never complains, never seems overwhelmed and somehow manages to juggle it all. So in this episode I’m going to be asking him about his high performance routines and habits to uncover the truth… how does he get it all done?I especially love his morning routine…We’ll get to know the real Peter Day and go deep on what his greatest failures have taught him and how he harnesses his background in high level sport to run successful businesses, show up at his best and live a fulfilling life.You’ll hear: The moment that absolutely SHATTERED Pete’s confidence  His BIGGEST failure, and what it taught him  How he’d grow to 300 members FAST if he started again tomorrow  … and a whole lot more! Connect with Pete on Instagram Subscribe to his YouTube channel or Check out Active Escapes fitness retreats WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza