Geronimo Unfiltered

What business are you ACTUALLY in?If you’re thinking I’ve lost my mind this week because of course, we’re in the fitness industry, right? WRONG … Over the last month we we’ve been looking at how our million-dollar studio owners ran their businesses and noticed they had a VERY different way of running things … I don’t mean the structure of how they ran their business, it was how they thought about their business entirely. If you are JUST a fitness business, then for your members going to your studio, it probably doesn’t feel much different to them than heading into Woolworths or Coles.So .. we tested this. For those that reframed the way they thought they got more CONVERSIONS, higher RETENTION and they retained TOP TALENT.Want in?Open your notes app and let's dive in. You’ll hear:  Things you can implement in TWO MINUTES that will change the game for your members  How to create a CULTURE people never want to leave (or suspend their memberships from)  What you can learn from GLOBAL brands and implement into your business TODAY … and a whole lot more If you aren’t sure how you can bring this to life in your studio send me an email, I want to help. My inbox is always open heydoza@geronimoventures.comWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The first thing we notice about studios that fly and exceed all of their targets, is they know what to aim for. For some of you, you might already have some benchmarks that HQ or an industry report has given you, for others if I asked you your rollover % right now you’d have no clue what I was talking about. I opened up an industry benchmark report the other day and the numbers SHOCKED ME, some of them were literally 60% lower than what we set as a target for our gyms and studios to hit. But it makes sense right? The industry average is exactly that. The average number that average studios are hitting, and right now - more than ever before an average studio is just one quarter away from shutting their doors. If you want to outstrip your competition and move forward in your business you need to aim for MORE. So in this episode, we are going to tell you the ACTUAL benchmarks we give to our studios, the numbers they strive for and the things that they focus on to move the needle. If you are ready to make a change and get on track to become a million-dollar studio WHILST also creating a life you love, grab a pen and paper and write down the tips we give you in this one. You’ll hear:  What our studios did to grow by 300 members in ONE MONTH The ACTUAL reason you have a churn problem and how to fix it  HOW to introduce these benchmarks to your team & get them onboard  … and a whole lot more If you want to know the 7 targets 7-figure studios aim for email heydoza@geronimoventures.com with the SUBJECT: BENCHMARKSAnd as a listener of the pod, book in for your FREE 20 minute TUNE UP to get you on the right track here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

For some of you, today’s topic is going to be hard to hear. I read a statistic the other day and it shocked me, but looking at the businesses around me - felt about right … 80% of all small businesses will fail in the first five years and of those that survive, 80% of those will fail in their second five. So in today’s ep, we wanted to unpack WHY? Why does this happen? And most importantly how can YOU become one of the 2/10 that succeed?I’m going to give you a spoiler here … you DON’T need to do more work! I know for so many of you listening you are working HARD. You’re putting in the reps and you show up every single day … but, if you’re feeling like you could be part of that 80% that do fail - you might just be working on the wrong things.Want to know what the right things are? Tune in to today's Ep to find out. You’ll hear: The number one tell-tale sign of a studio that’s NOT going to make it  What the successful owners have done to overcome ANY of the challenges they were faced with INCLUDING low leads, high churn and terrible retention  Two changes you can make to avoid being one of the 8 that fail  … and a whole lot more!WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do your managers show up every day and treat your gym like it’s their own? Do you feel like you’re more of a lighthouse to your team or a tug boat?When we spoke to our clients in The Geronimo Academy, 100% of them at some point in the last 3 months said that team alignment (and how to be a better leader) was their biggest challenge … so we’ve got OUR leadership Coach Rohan Dredge on to give you some tactics and advice that will change the game so you can get the most out of YOURSELF and YOUR TEAM. Rohan is the CEO of Pragmatic Thinking, a behaviour and motivation strategy company; and works with companies like Qantas, Toyota, Siemens, Suncorp, Laminex .. Geronimo and loads more.Not only does Rohan have a master's in educational psychology and over 30 years in leadership development and organisational change - he’s also one of the most passionate people I know in this space and the insights he’s provided for both me personally and for our owners and managers has been life-changing. Rather than just asking any questions we decided to put a question box out to you to see what YOU struggle with the most and what you’d want to know about leadership, so in today’s episode you’ll hear the answers to those along with some unfiltered feedback from Rohan to Ben and I on what WE need to improve as leaders.You’ll hear: How to set KPIs that your team are CLEAR on, EXCITED about and actually HIT targets  The reason your managers aren’t performing and following you (it’s not what you think) THREE things that will set you apart from EVERY other gym and studio owner out there so you can attract and retain better TALENT, and they can attract and retain better MEMBERS for you.  … and a whole lot more!Want to level up your leadership? Check out this free resource that will take you from studio owner or manager to LEADERWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

50% of the studio owners we spoke to don’t know one thing … and it's a thing that horrified me and will likely be the reason they fail. This week Soph and I talk through what we’ve seen our clients do that we love, what’s actually made an impact and what we can learn from the lessons they’ve encountered.It’s a short episode, but if you grab your pen and paper (or the notes app in your phone) and commit to taking action on ONE thing. It will change the game for you and your business. You’ll hear: Two questions to ask that will transform your problem with churn  The one thing you need to know that 50% of owners don’t  What we’re loving that our clients are doing right now  If you’re loving the pod or have some feedback for us it would mean the world if you leave a review.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Feel like you’re playing snakes and ladders with your growth? The second you close out a solid growth month and have a healthy membership base, winter or summer hits and you’re back to where you started. At this time of the year, two types of studios emerge. The ones who do nothing and accept high suspensions and churn throughout the toughest seasons. And therefore suffer, only really have a 10 month financial year. Then there’s the ones who decide to ATTACK these times of year and SHOW UP for their members. They’re the ones who are dominating their market and meaning more to their members.SO, what if we told you that not only can you retain your membership base but you can GROW and set new records when you come out the other side? And help your members through what is also a tough period for them to stay on track with their health and fitness goals.Today I’m joined by Senior Growth Coach, Sophie Montgomery and we’re not just talking about Seasonal Retention and what we did … but we’re giving you the blueprint so you never have to suffer through a soft summer or winter, like I had to, again.You’ll hear: Why running ANOTHER challenge is the nail in the coffin for your profits  How to ATTRACT & WIN all of the members leaving other gyms  The ONE thing that will have your members showing up EVERY SINGLE SESSION, when they would usually stay in bed or hit the beach  … and a whole lot more!Want your FREE 60 second survey that enables you to build EXACTLY what your DREAM gym members are looking for? Check out the link hereWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Put on your scuba gear … we’re about to get deep.  What’s been the biggest failure in your life? And what did you learn from it? In the fitness industry we often see curated posts, filters and only a tiny glimpse into the reality of someone's life. Joining us behind the mic today is Peter Day - He’s a 3 time champ and world record holder for the F45 playoffs, owner of 3 studios, head coach at Active Escapes, had a longstanding successful career in marketing before joining Geronimo as our Head of Marketing and if that wasn’t enough before all of that he was a semi-pro soccer player at 23. Pete manages 18 staff on top of multiple businesses and responsibilities.He never complains, never seems overwhelmed and somehow manages to juggle it all. So in this episode I’m going to be asking him about his high performance routines and habits to uncover the truth… how does he get it all done?I especially love his morning routine…We’ll get to know the real Peter Day and go deep on what his greatest failures have taught him and how he harnesses his background in high level sport to run successful businesses, show up at his best and live a fulfilling life.You’ll hear: The moment that absolutely SHATTERED Pete’s confidence  His BIGGEST failure, and what it taught him  How he’d grow to 300 members FAST if he started again tomorrow  … and a whole lot more! Connect with Pete on Instagram Subscribe to his YouTube channel or Check out Active Escapes fitness retreats WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you sick of grinding away every single day at your fitness business, feeling like you’ve tried every tactic only to never really get there? Feeling stuck and not sure how you can GROW?This week I’m joined by Senior Growth Coach, Sophie Montgomery and we’re sharing the REAL reason you’re not growing … and it’s not what you think. We’ve seen this in hundreds of studios across the world with owners that are feeling frustrated, disappointed, and working hundreds of hours with no results … then they FINALLY start to gain traction and momentum and … it falls away again. If this sounds like you and you’re not sure where to start, we’ve got you. In today’s episode we give you THREE key steps you can take this week to refocus your attention and set yourself and your studio up for success.  You’ll hear: What you’re focusing on that is NOT helping your GROWTH The reason so many owners DON’T make more PROFIT  A very special freebie for listeners - ONLY in this episode … and a whole lot more!Want us to audit your vision? Send it to heydoza@geronimoventures.com with the subject Geronimo Unfiltered: My VisionWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

After you’ve managed a $9 BILLION DOLLAR brand or worked across the world in top tier finance firms … What's the next logical step? Buying a gym of course. Welcome to Geronimo Unfiltered, The Origin Story. I’m Doza (Andrew Handosa when I’m in trouble) and I’m joined by my school mate, high school band member and Co-Founder Ben McLean to tell you the origin story - raw and unfiltered.Who are we? Where did we come from? What happened that day I opened the letterbox? And the one big scary decision we had to make that ultimately led us here.We don’t want anyone to go through the same pain that we did alone - we want you to build a studio you LOVE, with a team that can’t wait to turn on the lights in the morning and members that don’t ever want to leave.The HOW is coming over the next few weeks, but for now - let’s go back to the beginning.You’ll hear: How we went from 30 members to FULLY BOOKED by charging MORE.  Why our marketing WASN’T working and the steps we took to get RESULTS fast.  The things we would NEVER change  … and a whole lot more!WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Here’s the thing…You probably started your health and fitness business to help more people. You’ve got a big heart, and we love you for that.But you and I both know, the reality is and what no one talks about is that running a successful 7 figure boutique fitness and wellness studio can be overwhelming, exhausting and lonely as f*ck… (At least that's how I felt).The heartbreaking part is most gym owners are broke, busy and stuck in a really expensive “job” rather than becoming “profitable CEO’s” with an amazing lifestyle, because no one ever showed them how to build a successful business and life they love.And even when you think you’ve made it, and you’re ready to get to another level… let me tell you, there’s a different devil at every level.That’s why I’ve created this podcast. For you.But let me introduce myself first, I’m your host Andrew Handosa, call me Doza - CEO and Founder of The Geronimo Academy - a community based group coaching and implementation program led by me and my expert team of studio growth experts who help free the studio owners from their shackles, get sustainable results.I’m here to show you a different journey that can be more fulfilling, exciting and incredibly rewarding if you put yourself in the right environment, with the right mindsets and you make the personal shifts required to become who we really need you to be.We’re not your ‘Typical’ Fitness Gurus with sneaky guarantees and a bag full of old tricks. Our real purpose is to change the lives of the Life Changers… (that's you). And the difference is: I’ve actually successfully scaled and sold (for 7+ figures) my own high performing, profitable studios before. Twice. I’ll show you the way. I’m here to interview some of the most successful individuals I’ve met along the way. To share the shortcuts to success so you don’t have to go through the same pain that I did. So, the search for greatness is on. I’m inviting you in, with no strings attached. Stop doing it alone.If you’re an ambitious studio owner, who wants to find out what you’re truly capable of… And you’re constantly looking for ways to close the gap, and get to the next level of leadership, growth and impact…Then you’re in the right place. And I’m inviting you into our community.Geronimo Unfiltered starts next week - make sure you hit follow because you WON’T want to miss this episode. You ready?Big love,Doza, your new wingman.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza