The Ecommerce Alley

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.This episode is very visual. I highly recommend watching it on Youtube!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

The 2020/21 wave of stimulus-check customers is gone. Competition is fierce – much from the many businesses birthed in those two years. Belts are being tightened. We've been seeing this amongst our ~200ish clients for the last few months.I believe we're about to see the largest divide (particularly in the ecommerce industry) than we've ever seen before.The chaff is about to be separated from the wheat over the next 12-18 months as we determine who the true, hardworking, persevering, fight-forward entrepreneurs are.The question is: which one are you?In this episode, I share 6 problems ecommerce businesses have that will only be amplified 10X over the next year. But if you can fix them, you'll position yourself to THRIVE instead of only SURVIVING.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

►  Join Our Upcoming Free Workshop:https://www.aiadsworkshop.comJoin ecommerce giants Matt Harward and Stafford Newsome as they reveal the secret behind maximizing the Facebook algorithm. Discover why your testing methods might be trailing behind and how, with the power of AI, you can transform your approach to reach the right audience. A hint of what’s coming in our deep-dive AI ads workshop - this episode is a must-listen!00:00 Intro02:47 Why Is AI Important in Advertising06:45 The Funnel Theory of Relativity10:21 What Is A “Test”11:41 Business Growth Is Based On Testing14:16 Isn’t This Just “Throwing Spaghetti At The Wall”?17:49 Building A 4-Step Decision Support Framework18:44 Why Has AI Never Written Good Stuff For Me In The Past?23:02 Creating Customer Avatars With AI25:20 Using AI Customer Avatars28:26 What Is A Naked Message Test?34:02 General vs Specific Messaging37:25 High Threshold vs Low Threshold - Rapid Experimentation43:58 How Matt and Stafford Have Impacted Other Businesses47:06 Closing-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

On this week's podcast, Josh hosts an insightful discussion with Julie Ball and Renae Gonzalez, co-founders of Subscription Box Basics, as they unlock the power of gamification to boost your business. Discover how hidden easter eggs and gameboards can increase your customer lifetime value (LTV) and retention, and take home a free Canva template to kickstart your own gamification journey. Don't miss out on these creative strategies, inspired by none other than pop icon Taylor Swift herself!►  Click Here For Subscription Box Basics' Free Gameboard Canva Template00:00 Intro04:55 Was it hard selling/leaving your old businesses?09:30 The Beginnings14:12 What is the biggest challenge subscription box companies are facing?15:45 How To Gamify Your Subscription Box19:47 Communities for Subscription Boxes23:12 What Does Taylor Swift have to do with subscription boxes?-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Josh shares a low-cost, high-impact strategy to grow your Instagram following and convert followers into customers. This isn't just theory; we've seen remarkable results both for our business and our clients. Tune in to discover how to fuel your organic marketing efforts and supercharge your retargeting audience with this simple, yet effective Instagram strategy.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Josh unpacks the all-too-common issue of sales slumps in the business world. Every business owner faces such downturns, but your reaction and adaptation during these challenging times can be game-changing. He provides actionable advice, outlining three practices to avoid and five steps to rejuvenate your momentum when sales start to dwindle. From optimizing your ad spend and igniting your branding efforts to pioneering new products, we cover it all. Remember, a slump isn't a sign of defeat—it's a stepping stone for growth and evolution. Tune in to learn how to weather the storm and turn your sales slump into a springboard for your next business breakthrough.00:00 Intro01:18 Let’s Talk About Sales Slumps02:19 What We Do In Sales Slumps04:57 3 Fundamental Things For Preparing For A Slump07:28 Just. Stop. Complaining.09:31 Slumps Can Be A Good Thing…10:58 Josh’s Slump Story12:29 5 Tactical Ways To Move Your Business Forward During a Slump21:30 How To Grow Your Business (Even in A Slump)22:48 Recap-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

While out of town, Josh decided to release an exclusive training from our private client library. Typically reserved for our Max Profits Mentorship course, this episode dives into the critical shifts needed to scale your ecommerce business from 6 figures to 7 figures. From transitioning sales strategies to refining brand messaging, Josh explores all you need to elevate your business. Drawing from John Maxwell's Law of the Lid, he underlines the necessity of enhancing your leadership skills. Don't miss this unique opportunity to glimpse into our private training material!00:00 Intro02:06 First Thing - Sales03:13 Sales In A 7-Figure Business04:33 Second Thing - Messaging05:27 Messaging In A 7-Figure Business06:10 Third Thing - Production6:59 Production In A 7-Figure Business07:37 Fourth Thing - Team08:11 Team In A 7-Figure Business09:15 Recap-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend.00:00 Intro03:49 Can you only spend 5-10% of revenue on marketing?08:44 Manage campaign ad budgets effectively12:17 Budget Allocation Range14:00 Determine Range Based on Last 4 Weeks18:10 Commit to weekly ad spend averages20:26 Manage account based on KPIs-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this week's episode, Josh candidly shares his journey from being a 'chaos junkie' to finding balance and fulfillment in running his business. Reflecting on how constant chaos held him back, he reveals the steps he took to bring about significant change. If you're an ecommerce business owner caught in the chaos, this episode will offer you insights and inspiration to help you gain control and enjoy the process more.00:00 Intro05:24 Addicted to chaos08:58 What does your ideal day look like?10:50 Someone Who's Life Is Without Chaos14:00 Chaos now predicts chaos later18:34 Josh's self-realization after 8 years22:29 Tweak Philosophy -> Change Life24:00 Closing-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Josh takes us on a journey through his latest venture into real estate. He’s just added his third vacation rental cabin to his portfolio and shares his aspirations for many more. But it’s not just about the properties; Josh delves into the ‘big picture’ and how strategic decisions today can lay the foundation for long-lasting wealth. Surround yourself with the right people, and see how the collective mindset can drive you towards better decisions. This episode is a wake-up call; it’s time to redefine what wealth means to you and set yourself up for the infinite game.00:00 Intro05:59 Big Picture Perspective07:30 Financial Education13:40 Dream Big, Plan Wisely, Avoid Foolishness15:52 Shift Your Mindset18:34 Creating Business Success 21:16 Story Example26:47 Challenges When Defining Wealth-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |