TEA 84: We Figured Out How To Use AI For Marketing So You Don't Have To (Free Workshop)

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Join ecommerce giants Matt Harward and Stafford Newsome as they reveal the secret behind maximizing the Facebook algorithm. Discover why your testing methods might be trailing behind and how, with the power of AI, you can transform your approach to reach the right audience. A hint of what’s coming in our deep-dive AI ads workshop - this episode is a must-listen!

00:00 Intro
02:47 Why Is AI Important in Advertising
06:45 The Funnel Theory of Relativity
10:21 What Is A “Test”
11:41 Business Growth Is Based On Testing
14:16 Isn’t This Just “Throwing Spaghetti At The Wall”?
17:49 Building A 4-Step Decision Support Framework
18:44 Why Has AI Never Written Good Stuff For Me In The Past?
23:02 Creating Customer Avatars With AI
25:20 Using AI Customer Avatars
28:26 What Is A Naked Message Test?
34:02 General vs Specific Messaging
37:25 High Threshold vs Low Threshold - Rapid Experimentation
43:58 How Matt and Stafford Have Impacted Other Businesses
47:06 Closing

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