The Ecommerce Alley

► Join The CFO WorkshopMost businesses don’t have a revenue problem. They have a profit problem.In this episode, Josh and Dylan break down the two most common leaks silently destroying otherwise “healthy” ecommerce businesses—even the ones doing solid top-line revenue.We’re talking about the mistakes that don’t show up in your bank balance, but do show up when you can’t hire, can’t scale ads confidently, or feel stressed every time you run payroll.If you're scared to look at your P&L or you’ve ever thought, “We’re doing okay… I think,” this episode will either confirm it or wake you up.And if you want to go deeper, we have a workshop called The 5-Minute CFO, where you'll learn: How to Read a P&L Like a CFO In Less Than 5 MinutesThe 2 Most Common "Leaks" That Are Destroying Your Profit (And How To Fix them)The CFO Decision Filter (a.k.a. “Can I Afford This?” Framework)► Get Our Ecommerce CEO Dashboard-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

For over 10 years we've been running team retreats. All of the leaders in the company get together and brainstorm what makes a "perfect company" and plan for the upcoming year.In this episode, Josh, Dylan, and Rob talk about this year's team retreat and how we structure it. This is a valuable piece of our company culture that has built The Ecommerce Alley to what it is today. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Kylie Bodiya, founder of The Quirky Mouse, shares her journey from making under $50K to nearly $1M with her Disney-themed brand. She reveals how focusing on product launches over discounts transformed her sales strategy. Kylie also explains using Meta ads as a validation tool and the importance of niching down to target deep-cut Disney fans. Learn about her smart outsourcing choices, overcoming fears of over-emailing to boost engagement, and how strategic product sourcing keeps her brand ahead. A must-listen for aspiring ecommerce entrepreneurs!

Discover the transformative power of 'Clarity Days'—an annual ritual for resetting priorities. Learn how intentional reflection can lead to faster growth and better decision-making. Explore the importance of owning your failures and the role of supportive peers. Josh outlines his process from reviewing finances to setting actionable priorities, all while emphasizing balance in life and business. Get insights on scheduling your year with essential commitments like family time, ensuring what really matters is never neglected.

Josh and Dylan discuss the importance of setting up Audience Segments in your Meta Business Advertising Settings. They also discuss how they use audience segments to make decisions in the ad account and make more informed advertising decisions. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Josh brings in his long-time friend & financial advisor, Daniel Miller, to discuss money, financial mistakes entrepreneurs make, reverse-budgeting, generosity, and faith-led wealth building.If you're interested in Daniel's financial strategy/services, click here to learn more. (Let him know you listened to this podcast!)DISCLAIMER:Daniel is an Investment Advisor Representative with LPL Financial, serving business owners with biblical values and a vision for generational impact. With a deep understanding of the unique challenges faced by Christian entrepreneurs, Daniel specializes in guiding business owners and ecommerce leaders who seek to steward their resources wisely, build scalable businesses, and align financial decisions with eternal priorities.He has earned the CKA (Certified Kingdom Advisor) and CEPA (Certified Exit Planning Advisor) designations in 2025 to further his knowledge in how to best help Christian Business owners manage their wealth and business assets with purpose and generosity. Based in Columbus, Ohio, Daniel supports high-income earners and Gen X business owners, offering clear, practical strategies rooted in professional expertise and faith. Every client relationship is built on a foundation of trust, empathy, and a desire to honor God with both business and personal finances. Whether discussing growth, legacy planning, or charitable giving, Daniel’s approach brings together sound financial planning and a heart for Kingdom impact.LPL Financial and Daniel do not provide tax or legal advice. All opinions are for general information only and not intended to provide specific advice or recommendations for any individual. LPL Financial is a registered investment advisor and broker/dealer and is not affiliated with this podcast.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, Robert and Josh provide a full account of November for our partner brands. We will break down what worked, what went wrong, and our progress on pursuing a collective million-dollar month.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, we're bringing on Ben Bennett from Smart Marketer to talk about ad creative. Ben leads the creative team at Smart Marketer Agency, where they do done-for-you creative work. We’ll discuss the types of creatives that they’re seeing absolutely crushing it right now.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This WeekJosh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale. BFCM Checklist: Reset Your Ads Manager Before Scheduling BFCM AdsAdd A Backup Payment Method For MetaRemove Campaign/Scaling Automation Budget CeilingsAutomatic Sitewide Discount or Strike Out All PricesShow Offer Countdown In Banner Of All PagesTest Tools, Carts, Integrations, And Mobile Site PerformanceEnsure Emails Are Optimized For MobileTurn Off Automations/Welcome PopUp That May Conflict With SaleTurn Off Smart Sending and Don't "Skip Profiles" in SendingMonitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)Check Stock Levels If You Manage Your Own InventoryVerify Your Credit Card Limits -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to help you navigate the complexities of ad scaling.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |