The Ecommerce Alley TEA 222: From $50K To $1M: How The Quirky Mouse Scaled With Meta & Email (With Kylie Bodiya)
Jan 5, 2026
Kylie Bodiya, founder of The Quirky Mouse, shares her journey from making under $50K to nearly $1M with her Disney-themed brand. She reveals how focusing on product launches over discounts transformed her sales strategy. Kylie also explains using Meta ads as a validation tool and the importance of niching down to target deep-cut Disney fans. Learn about her smart outsourcing choices, overcoming fears of over-emailing to boost engagement, and how strategic product sourcing keeps her brand ahead. A must-listen for aspiring ecommerce entrepreneurs!
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Origin Story: From Design Gap To Brand
- Kylie started The Quirky Mouse after drawing a Disney t-shirt she couldn't find anywhere and people noticed it immediately.
- The design began as a personal project on a Disney trip and grew into a full apparel brand.
Early Struggle: $50K Year And Doubt
- Kylie recalled her first year doing about $50K and feeling discouraged after only a few sales while running Facebook ads.
- She remembered sitting on the floor at her in-laws cottage thinking the ads weren't working.
Use Launches, Not Constant Discounts
- Do run product launches instead of constant discounts to create profitable cash injections.
- Use launches to focus on product development and drive high-margin sales without couponing.