
The Ecommerce Alley TEA 221: One Annual Ritual That Changed My Business (And Life)
Dec 26, 2025
Discover the transformative power of 'Clarity Days'—an annual ritual for resetting priorities. Learn how intentional reflection can lead to faster growth and better decision-making. Explore the importance of owning your failures and the role of supportive peers. Josh outlines his process from reviewing finances to setting actionable priorities, all while emphasizing balance in life and business. Get insights on scheduling your year with essential commitments like family time, ensuring what really matters is never neglected.
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Humble Beginnings In A Spare Bedroom
- Josh recalls working from a spare bedroom early in his business while his wife worked at the YMCA.
- He took home about $13,000 personal income that first year, reminding listeners of humble beginnings.
Reflection Beats Arbitrary Goals
- Entrepreneurs typically choose reflection or roll into the new year with arbitrary goals.
- Intentional reflection produces faster growth, better decisions, and more peace.
Nearly Broke At Year Five
- Josh recounts being five years in with $1.06 across accounts and considering shutdown.
- That low point led to changes that later turned the business around.


