Call To Action

Published author, poet, public speaker and Starcoms’s Head of Strategic Innovation, Amy’s led media and marketing strategies for some of the world’s biggest brands, including the BBC, Unilever, and Nando’s. Her first foray into writing, with the modern-day fairy tale, The Little Girl Who Gave Zero Fucks, was a stonking success; storming to the top of the charts on Amazon. Amy’s also been listed as one of the most influential and innovative people in UK digital media by the likes of The Drum, while her career has taken her to Asia and back again, and she is rightly a vocal champion for smashing gender inequality in our industry, and beyond. /////  Amy Kean: Twitter: @Keano81 The Little Girl Who Gave Zero Fucks Website The Little Girl Who Gave Zero Fucks (Amazon) The Chimp Parodox by Prof Steve Peters Amy's Shots Column Selling to the Subconscious: Should more markers use 'Dreamvertising'? The Drum article Gasp: Dreams. The Final Advertising Frontier? /////

We’ve caught award-winning author, artist, public speaker and former QI head elf Stevyn Colgan for our latest podcast. Stevyn’ career started with 30 years in the Met Police Service, where he quickly landed up in the intriguingly named, ‘The Problem Solving Unit'; using lollipops to deal with noisy, rowdy night-clubbers was but one ingenious (and highly effective) idea he introduced. An expert problem solver, he’s given TED talks on this subject, amongst other top gigs, including the Edinburgh Festival, Latitude and Ogilvy’s behavioural science centrepiece Nudgestock. /////  Stevyn Colgan: Stevyn’s Website Twitter: @StevynColgan Why Did the Policeman Cross the Road TED talk Perfect Pitch Nudgestock 2017 The Drunkard’s Walk: How Randomness Rules Our Lives by Leonard Mlodinow Problem-Oriented Policing by Herman Goldstein Thinking, Fast and Slow by Daniel Kahneman Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler Gasp: Gasp Agency Website Sending Scrumpled Up Balls of Paper delivers >6000% ROI for global Learning client, Skillsoft Hitting Golf Balls into People’s Gardens wins International Ads of the World Best Direct Mail award /////

Hot on the heels of our maiden podcast, we collar JP Hanson.  He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit.  If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is increasingly delivering entertaining, no-nonsense talks across the globe, as well as being a qualified lawyer. The Rouser Manifesto, built on; ‘Strategy First, tactics Later. Brand Always’, is something we regularly dive and dip into at Gasp, so we are box-of-frogs excited that our kindred spirit is on the podcast. /////  JP Hanson: Twitter: @RouserJP The Rouser Manifesto: A Proposal for How to Get Marketing Back to the Boardroom The Drum His methods still matter – a response to ‘David Ogilvy must die’ The Halo Effect by Phil Rosenzweig How Brands Grow by Byron Sharp Eat Your Greens by Wiemer Snijders The Long and the Short of It by Les Binet & Peter Field Gasp: Gasp Agency Website Causing Mayhem. What Does it Take to Create a Great Advert? Strategy & Tactics /////

In our maiden episode we catch Richard Shotton. Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer.  A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden, with the latter referring to it as “catnip for the industry”; which explains why one of our Account Managers likes to rub it all over himself when he arrives every morning.  /////  Richard Shotton: Twitter: @rshotton Buy The Choice Factory on Amazon Mumbrella Brand Purpose Article 14 Books on Behavioural Science that Marketers Should Read Behind the Scenes in Advertising, Mark III: More Bull More Irrationality: The enemy within Paperback by Stuart Sutherland Gasp: Gasp Agency Website Contact/submit a question to the Show: hello@calltoaction.co Our articles on Brand Signalling and Online Reviews Bob Hoffman's blunt, yet superb, definition of Signalling /////