4: Amy Kean on neuromarketing and publishing a modern-day illustrated fairy tale

Published author, poet, public speaker and Starcoms’s Head of Strategic Innovation, Amy’s led media and marketing strategies for some of the world’s biggest brands, including the BBC, Unilever, and Nando’s.

Her first foray into writing, with the modern-day fairy tale, The Little Girl Who Gave Zero Fucks, was a stonking success; storming to the top of the charts on Amazon.

Amy’s also been listed as one of the most influential and innovative people in UK digital media by the likes of The Drum, while her career has taken her to Asia and back again, and she is rightly a vocal champion for smashing gender inequality in our industry, and beyond.

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Amy Kean:

Twitter: @Keano81

The Little Girl Who Gave Zero Fucks Website

The Little Girl Who Gave Zero Fucks (Amazon)

The Chimp Parodox by Prof Steve Peters

Amy's Shots Column

Selling to the Subconscious: Should more markers use 'Dreamvertising'? The Drum article

Gasp:

Dreams. The Final Advertising Frontier?

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