On today’s episode, Bear and Tony talk to Katie Knight.  Katie is an ultra-marathoner, hybrid athlete, coach, and model who won her first title at the World’s Toughest Mudder Championship in 2022.  She’s competed and earned titles in strength and endurance sports including the GoRuck Games, Spartan Ultra World Championships, Hyrox events, and swimming competitions.  Today we discuss her journey as a competitive strength and endurance athlete, some of the obstacles she’s had to overcome, and her recent experience at the Tactical Games.  You can follow her on Instagram @k80_knight and learn more about her training methods at knighttimetraining.com To check out our brand visit: https://bornprimitive.com/ Follow us on instagram ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

On today’s episode of the Born Primitive podcast, CEO Bear Handlon and Vice President Tony Strasiser answer audience questions and reveal some of the latest designs for the Savage1 CrossFit shoe, address the rising rumors of Born Primitive potentially sponsoring the CrossFit Games, and give some practical tips on how to start a business and build a successful brand.  To check out our brand visit: https://bornprimitive.com/ Follow us on Instagram ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

On this episode of the Born Primitive Podcast, Strive Asset Management President Anson Frericks joins Bear and Tony as they discuss how corporate America became woke and shifted its focus from shareholder interests to pushing DEI (Diversity, Equity, and Inclusion) requirements. Anson is the former President of Anheuser-Busch Sales & Distribution Co., and co-founded Strive Asset Management with Vivek Ramaswamy. Is a graduate of Yale University and holds an MBA from Harvard.  Anson talks about Strive, an alternative to asset management companies like BlackRock, Vanguard, and State Street, and how you can ensure your investments are prioritized over social agendas.  To learn more about Anson Frericks and his asset management firm, Strive, visit strive.com and follow him on Instagram @strivedunds or on X at @StriveFunds.  To check out our brand visit: https://bornprimitive.com/Follow us on ⁠⁠@bornprimitive⁠⁠Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

On this episode of The Born Primitive Podcast, CrossFit athlete and Hollywood actress Brooke Ence and combat veteran and rancher AJ Richards join Bear and Tony as they discuss the degradation of American agricultural independence and their business plan to build back self-sufficiency in America’s meat supply chain.   To learn more about Brooke and AJ’s movement, Feed the People by the People, visit feedthepeoplebythepeople.com, or follow them on Instagram @brookeence and @a.j_richards.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

As Born Primitive celebrates ten years in business as a multi-million dollar brand, Bear and Tony discuss key takeaways and the importance of building and staying true to brand values and personality.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

This episode features Dustin Diefenderfer, the founder of MTNTOUGH Fitness. He discusses the evolution of the backcountry hunter and his passion behind preparing hunters mentally and physically for the challenges of backcountry hunting, as well as leadership advice for anyone leading a team.  To learn more about Dustin, visit mtntough.com and follow MTNTOUGH on Instagram @mtntough_fitness.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

On this episode of the Born Primitive Podcast, Ben Zobrist joins the Born Primitive team to discuss one of the highlights of his career, winning the 2016 World Series with the Chicago Cubs and earning the MVP title after hitting the game winning double during extra innings of Game 7. Ben gives advice on dealing with fear, thriving regardless of success, and addressing our greatest enemy - ourselves. Ben had 13 Seasons in MLB, playing for the Tampa Bay Devil Rays, Oakland Athletics, Kansas City Royals, and the Chicago Cubs. His teams played in three World Series, winning two consecutively in 2015 for the Kansas City Royals and in 2016 for the Chicago Cubs, also earning the title World Series MVP during his 2016 season.  To learn more about Ben’s non-profit, Champion Forward, visit https://championforward.org, follow them on Instagram @championfoward, and follow Ben on Instagram at @benzobrist18.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

Join Bear and Tony as they discuss the difference between wagon pullers, those who take control of their destiny and contribute to society, and wagon riders, those who take advantage of others’ hard work and are not present in family and relationships.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

On today’s episode of the Born Primitive Podcast, Bear and Tony sit down with an OG in the CrossFit community, Jason Khalipa, and talk about how fitness prepares you to deal with adversity, and the intrinsic value of community in our culture today. Jason is the founder and CEO of NCFIT gyms and TRAIN HARD online training. He is a CrossFit Games Champion and 3x Team USA CrossFit member. Jason is also a pediatric cancer advocate after his daughter was diagnosed with Leukemia in 2016, host of the Jason Khalipa Podcast, author of As Many Reps as Possible, and a Brazilian Jiu-Jitsu brown belt. To learn more about Jason Khalipa and NC FIT, his training and fitness program, visit www.nc.fit or follow Jason on instagram: @jasonkhalipa.  To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

This episode features a conversation with New York Times best-selling author and speaker, Michael Easter. Michael talks about the need to address the cause behind unhealthy habits and how to rewire the brain to form a positive lifestyle. He emphasizes the need to reject a comfort-centered mentality for a task and skill based methodology that will enhance your quality of life in the long run.  To order Michael's books Scarcity Brain and The Comfort Crisis and subscribe to the 2% newsletter, visit www.eastermichael.com or follow Michael on social media @michael_easter. To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel