Garagecast - All Things Power Sports and Marine

Tariffs are shaking up the powersports industry — but how deep does the impact go? In this episode of GarageCast, we sit down with Christy Lacruelle and Scott Schloegel from the Motorcycle Industry Council to unpack the real costs of tariffs, from skyrocketing prices to supply chain challenges. With insights on policy, advocacy, and the uncertain road ahead, this is a must-listen for every dealer and industry pro navigating today’s turbulent market.

Dillon Moore of Colorado Motorcycle Adventure joins us to talk about taking over the family business, growing CMA into North America’s premier rental and tour outfit, and creating unforgettable riding experiences. We dive into CMA’s rapid growth, partnerships with OEMs and dealers, innovative marketing strategies, and the camaraderie that keeps riders coming back. Plus, hear about their upcoming Utah tour!

Family Legacy, Wild Stories & Sturgis Insights with Wade Rice Ride along as Wade Rice of Rice's Rapid Motorsports shares wild dealership stories, the evolution of Sturgis, and candid thoughts on the future of powersports.

In this quick hit episode of GarageCast, we catch up on Sam Dantzler’s ankle surgery and his 3-month absence from the road. We talk recovery setbacks, gratitude for strong teams, and the importance of resilience. Send Sam some love—and stay tuned for his return to 20 clubs and travel.

Marine dealers are facing a brutal Q2—sales down 33%, tariffs up, and closures looming. But there’s a way forward. In this episode, we break down the data, the ripple effect on PowerSports and Harley, and share a 4-step plan to create deals, accept more deals, boost F&I, and lock in service customers.If you’re in the industry, this episode is a must-listen to turn the tide before Q3 slips away.

Discover how to transform the slow season into a profitable venture with proactive service strategies. Explore methods for effective customer engagement and follow-up, drawing lessons from other industries. Learn about navigating seasonal challenges faced by dealerships, including the impact of local wildfires. Uncover training programs to improve staffing efficiencies and maximize productivity during off-peak times. Delve into creative winter engagement strategies for the boating sector, emphasizing communication and service options to maintain customer relationships.

Steve Radt, Head of Sales for North America at Norton Motorcycles, brings a wealth of experience from Ducati and Polestar. He shares his journey from managing a dealership in Manhattan to reviving the iconic Norton brand. Radt discusses the art of captivating motorcycle sales through storytelling and customer experience. He delves into the evolution of Ducati, the challenges of transitioning to electric vehicles, and the innovative strategies driving Norton's resurgence in the U.S. market. Passion for motorcycles runs deep in his narrative!

The discussion focuses on the vital role of consistency in dealership success, emphasizing customer experience and team accountability. Listeners learn about the balance between efficient transactions and meaningful relationships. The hosts also explore memorable experiences, drawing parallels to the Rainforest Cafe. They debate the ideal fast food French fry, linking it back to consistency in customer service. Insights on structured systems and the normalization of deviance highlight the importance of adherence to procedures for enhancing customer loyalty.

In this special episode of GarageCast, we sit down with Lee Van Zeeland—longtime industry leader, Garage Composites consultant, and recent retiree from Team Winnebagoland. Lee reflects on his family legacy, decades of evolution in the power sports world, and his journey from dealer to mentor. A heartfelt conversation honoring a true industry icon.

In this episode, we tackle the tough realities of today’s marine and power sports market — and highlight what’s actually working. From unsold inventory to “garbage leads,” Sam and Tony break down why success comes to those who create opportunities, not just wait for them.Real talk on selling vs. clerkingWhy relentless follow-up matters more than everHow to turn pre-owned inventory into profitThe only true differentiator: your people and cultureIf you're feeling stuck, this episode is your wake-up call. Listen in and start making progress.