

The TrustMakers
Edelman and Advertising Week
Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
Episodes
Mentioned books

Jan 23, 2025 • 28min
Davos Special Part 2: Fmr. New Zealand PM Helen Clark on How Inclusive Policies Can Help Address Grievance
Rt. Hon. Helen Clark, Former Prime Minister of New Zealand from 1999-2008, sits down with Kirsty Graham, Edelman’s U.S. CEO, at the 25th Annual Meeting of the World Economic Forum in Davos, Switzerland. They discuss the on-the-ground reactions to President Donald Trump’s inauguration, how the Covid pandemic impacted trust in institutions and information, and what … Continue reading "Davos Special Part 2: Fmr. New Zealand PM Helen Clark on How Inclusive Policies Can Help Address Grievance"

Jan 22, 2025 • 27min
Davos Special Part 1: Semafor’s Andrew Edgecliffe Johnson on what’s on CEOs’ minds at WEF
Andrew Edgecliffe-Johnson, CEO Editor at Semafor, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2025 Annual Meeting of the World Economic Forum in Davos. Andrew, who has attended meetings since 2007, gives tips for navigating Davos and shares what’s top of mind for business leaders at this year’s meeting. … Continue reading "Davos Special Part 1: Semafor’s Andrew Edgecliffe Johnson on what’s on CEOs’ minds at WEF"

Jan 9, 2025 • 27min
Board Leaders on How to Strengthen Technology Oversight
Nora Denzel and David Kenny, former executives and current leaders of the boards of AMD and Best Buy, respectively, join Sat Dayal, Managing Director of Technology at Edelman, for a conversation on how boards can establish and develop tech oversight. The pair co-chaired the NACD’s 2024 Blue Ribbon Commission on the topic. Nora and David discuss … Continue reading "Board Leaders on How to Strengthen Technology Oversight"

Dec 10, 2024 • 28min
Research Director on 2024 Elections’ Lessons in Messaging
David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this year’s elections, determining the … Continue reading "Research Director on 2024 Elections’ Lessons in Messaging"

Nov 13, 2024 • 13min
Culture Expert Explains Why Vibes Determined the U.S. Presidential Election
Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of … Continue reading "Culture Expert Explains Why Vibes Determined the U.S. Presidential Election"

Nov 1, 2024 • 26min
Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda
Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people … Continue reading "Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda"

Oct 30, 2024 • 20min
Gen Z Politician on What’s Motivating the Youngest Voters
In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting … Continue reading "Gen Z Politician on What’s Motivating the Youngest Voters "

Oct 23, 2024 • 28min
CEO of global development NGO on grassroots trust-building
Kristin Lord, CEO of IREX, and Alex Heath, Edelman’s U.S. Head of Social Impact and Sustainability, discuss how global NGOs can build trust in society from the ground up by partnering with local non-profit organizations, building personal relationships, and reminding people what they have in common with one another. “You need to bring all the … Continue reading "CEO of global development NGO on grassroots trust-building"

Oct 15, 2024 • 26min
Bloomberg Beta’s Roy Bahat on Responsible AI in the Workplace
Roy Bahat, Head of Bloomberg Beta and expert in responsible AI, joins Justin Blake from the Edelman Trust Institute. They discuss the 2024 Edelman Trust Barometer, revealing that employers are the most trusted institutions. Bahat emphasizes the crucial role of employee perspectives in AI integration, highlighting lessons from the Writers Guild strike. He uses a metaphor of looms and cranes to illustrate AI's impact on jobs, advocating for technologies that enhance human capabilities while exploring how leaders can empower their employees in the evolving workplace.

Oct 1, 2024 • 21min
Dow Jones’ CEO Almar Latour on How Media Can Evolve to Earn Trust
Almar Latour, publisher of the Wall Street Journal and CEO of Dow Jones, joins Edelman CEO Richard Edelman to discuss the release of WSJ reporter Evan Gershkovich who was wrongly imprisoned in Russia, the WSJ’s business model, and his hopeful vision for the media writ large. “It’s a great time for new ideas, to test new … Continue reading "Dow Jones’ CEO Almar Latour on How Media Can Evolve to Earn Trust "