The TrustMakers

Kate Ryder, Founder and CEO of Maven, sits down with Justin Blake, Executive Director of the Edelman Trust Institute at the 2025 Annual Meeting of the World Economic Forum. Kate talks about her first experience at Davos this week, why she founded Maven Clinic, and how transparency and clarity in health care can build trust. “We have to work with the system, not against it, to create systemic change,” Kate says. 

Rt. Hon. Helen Clark, Former Prime Minister of New Zealand from 1999-2008, sits down with Kirsty Graham, Edelman’s U.S. CEO, at the 25th Annual Meeting of the World Economic Forum in Davos, Switzerland. They discuss the on-the-ground reactions to President Donald Trump’s inauguration, how the Covid pandemic impacted trust in institutions and information, and what government leaders need to do to allay grievance throughout society. “To build trust, you have to ensure policies are inclusive, that there’s a stake for everyone in society, and that you’re not going to leave people behind,” Rt. Hon. Clark says.

Andrew Edgecliffe-Johnson, CEO Editor at Semafor, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2025 Annual Meeting of the World Economic Forum in Davos. Andrew, who has attended meetings since 2007, gives tips for navigating Davos and shares what’s top of mind for business leaders at this year’s meeting. “Companies are starting to think, ‘Maybe we can’t tune out all of our critics […] Are there areas where we can diffuse some of this anger?'” he says.  

Nora Denzel and David Kenny, former executives and current leaders of the boards of AMD and Best Buy, respectively, join Sat Dayal, Managing Director of Technology at Edelman, for a conversation on how boards can establish and develop tech oversight. The pair co-chaired the NACD’s 2024 Blue Ribbon Commission on the topic. Nora and David discuss instituting self-governance principles, thinking ahead on how tech can change the way businesses operate, and keeping an open mind in order to stay on the cutting edge. “With technology, you need to move from being a know-it-all to a learn-it-all,” David says.  Read the full NACD report on technology leadership in the boardroom: https://www.nacdonline.org/all-governance/governance-resources/governance-research/blue-ribbon-commission-reports/BRC/2024/tech-leadership-in-the-boardroom/

David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this year’s elections, determining the best messenger for the message you are communicating, and the increasing importance of deeply understanding your audience. “In a fragmenting media ecosystem where people can select and sort their consumption in any way they want, the nuance that you need to bring in terms of audience determination is much more refined,” David says.

Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of what we feel, and we post-hoc rationalize them with the data available to us. Because we make most of our decisions in life as such, why would voting be any different?” Marcus says. 

Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people with content to help them make informed voting decisions. “[Newsrooms should] get on the record about their goals and mission with election coverage… If people see our coverage and they only see one story, how can we make sure they understand what our goals and mission are?” Lynn says.

In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting bloc this election season. “Young people do not want the toxic divisive policies. They want solutions to the challenges they’re facing,” Vogel says.

Kristin Lord, CEO of IREX, and Alex Heath, Edelman’s U.S. Head of Social Impact and Sustainability, discuss how global NGOs can build trust in society from the ground up by partnering with local non-profit organizations, building personal relationships, and reminding people what they have in common with one another. “You need to bring all the right stakeholders in and not just help them get to know each other but make sure they can work together to figure out what they both have in common that they want. The process of figuring that out together will help build trust,” Kristin says.  If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

Roy Bahat, Head of Bloomberg Beta and expert in responsible AI, joins Justin Blake from the Edelman Trust Institute. They discuss the 2024 Edelman Trust Barometer, revealing that employers are the most trusted institutions. Bahat emphasizes the crucial role of employee perspectives in AI integration, highlighting lessons from the Writers Guild strike. He uses a metaphor of looms and cranes to illustrate AI's impact on jobs, advocating for technologies that enhance human capabilities while exploring how leaders can empower their employees in the evolving workplace.