Culture Expert Explains Why Vibes Determined the U.S. Presidential Election
Nov 13, 2024
12:32
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Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of …
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